May launch for Firestone Destination HP
Bridgestone Europe says it wants to ‘reaffirm’ the Firestone brand in Europe and increase the profile of a name that has been present in the region since the construction of the first Firestone plant in Bilbao, Spain in 1931. In addition to the launch of a new Firestone website this summer, Bridgestone Europe is releasing a new tyre range that it says will play a key role in reasserting the Firestone core philosophy of allowing everyone the “freedom to drive and discover”.