The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Maxxis International has launched a new advertising campaign that focuses on the people who trust its tyres to deliver on the world’s roads, racetracks and off-road courses. The new ‘Good company. Always.’ campaign will run in trade, motorsport and consumer media throughout 2014, highlighting the benefits of using the manufacturer’s tyres through the people that use them for personal and professional transport.
Maxxis International has announced the appointment of Neil Catchpole as its new graphic designer. He is expected to help strengthen Maxxis’ brand profile through print and digital design material, as well as help increase brand awareness on its social media platforms by producing artwork that defines and promotes Maxxis.
Maxxis has announced the appointment of Channi Jethwa as its marketing and digital coordinator. She becomes the second addition to Maxxis’ digital team in ten months, demonstrating the tyre maker’s success in this area over the past year.
At present, Toyo Tire & Rubber is restructuring its Toyo Tire Europe GmbH subsidiary, with the aim of operating it as a holding company that will manage the tyre maker’s sales subsidiaries within Europe. Toyo says the restructuring will promote cohesive pricing policies and integrated marketing, optimal distribution and more agile management. As part of this, on 1 May Toyo Tire Europe will hand over sales activities for the German and Austrian markets to a new sales subsidiary, Toyo Tire Deutschland GmbH. This new subsidiary will have responsibilities similar to those held by Toyo Tyre (UK) Ltd and the company’s other national sales organisations. It will be located at the same address as Toyo Tire Europe and Naoki Gonsui will serve as president of both operations.
Teijin Aramid has won a 2014 Pirelli Supplier Award. Suppliers receiving the award as those Pirelli considers to offer “outstanding performance and commitment to the business with Pirelli”. According to the manufacturer, Teijin Aramid is the first supplier to receive an award for textile reinforcing material. The award was proudly received by Erik Delnoij, director […]
Bridgestone Americas Tire Operations has filed a patent infringement and unfair trade practices suit against US based retreader and price-driven online tyre retailer TreadWright, claiming the company copied the tread design on its Dueler A/T Revo tyre, which is protected by a 2003 patent. According to Bridgestone, TreadWright initially used the design on its Sentinel tyre. After it issued a cease-and-desist letter to the company in 2013, TreadWright stopped selling that tyre and released a new tyre, called the Watchman, which, according to Bridgestone, had the same tread design.
Bridgestone Europe says it wants to ‘reaffirm’ the Firestone brand in Europe and increase the profile of a name that has been present in the region since the construction of the first Firestone plant in Bilbao, Spain in 1931. In addition to the launch of a new Firestone website this summer, Bridgestone Europe is releasing a new tyre range that it says will play a key role in reasserting the Firestone core philosophy of allowing everyone the “freedom to drive and discover”.
Continental has created a global marketing department for its commercial vehicle tyre business and appointed Michael Neuheisel to head it up. In his new role as director global marketing, Neuheisel reports directly to Commercial Vehicle Tires business unit head Dr. Andreas Esser. Neuheisel will coordinate marketing activities for the different regions and segments within the business unit. Continental says this new marketing structure will further strengthen its strategic focus on the truck and bus fleet business.
Pon Tyre Group has appointed Frits de Raad as managing director of Euro-Tyre. He will take up the position on 22 April 2014. De Raad succeeds Frank van Leeuwen, who has decided to pursue his career outside the Group, Pon stated.
Trelleborg Wheel Systems has taken its European Interfit industrial tyre dealer support programme to North America, reports Tire Review. Officially launched on March 31, Interfit gives industrial tyre dealers the “opportunity to expand their business, generate more revenue and reach new customers,” Trelleborg said.
11 year Falken Tire Corp veteran, sales vice president Bruce Ware has retired, completing a tyre industry career of more than 30 years, reports US magazine Tire Review. Current vice president of marketing, Andrew Hoit will move into Ware’s position.
Goodyear Dunlop’s former EMEA region president Arthur de Bok is now CEO and chairman of Dutch medical device company Mediq’s Management Board. He commenced in this role on 1 April. Announcing de Bok’s appointment, chairman of the company’s Supervisory Board, Rob ter Haar, commented that the board and management were “enthusiastic” about him taking the position. “We are convinced that Arthur, with his extensive experience, is the right person to help Mediq respond to this development and extend Mediq’s lead in this field,” he said.
Marangoni Commercial & Industrial Tyres, which manages the group’s direct retreading business often through the Marix brand backs geolocation as an innovative tool for improving efficiency in sales and service.
For an organisation like Marangoni Commercial & Industrial Tyres – which covers the whole of Italy and comprises agents specialising in the sale of tyres for industrial applications (specifically truck and earthmover tyres), as well as in the selection and collection of casings – efficiency and response to customer needs are critical success factors.
Luxembourg-based supplier of construction and all-steel radial OTR tyres Maxam Tire has released an app featuring information about the company and its product portfolio. The app also contains a TKPH/TMPH (tonnes-kilometre per hour and ton-miles per hour) calculator that can be used to determine the right tyre for the job required. As on Maxam’s website, there is a ‘Dealer Reserved Area’ on the new app, allowing customers to save their TKPH and TMPH calculations and forward them via e-mail if required.
Cooper Tire will serve as tyre supplier to the Titan Desert mountain bike marathon. The Titan Desert by Garmin 2014 Marathon, to use its full, sponsor-friendly title, begins on 27 April and will see more than 400 participants traversing a 700 kilometre, six-stage course. Cooper Discoverer S/T Maxx tyres will be fitted on 20 support vehicles. This vehicle fleet will cover around 1,000 kilometres of demanding terrain during the mountain bike marathon, from stone tracks and dry river beds to soft sand dunes, in temperatures expected to reach as high as 40°C.
If you would like the latest news from the Chinese tyre industry in Chinese, visit our partner site TyrepressChina.com. Or click below to continue on Tyrepress.