The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
(Akron/Tire Review) Michelin North America has updated its Michelin Americas Truck Tires website at www.michelintruck.com. The revised site, said the company, features expanded information on each of its 65 tyre models as well as fuel and weight savings calculators designed to compute potential cost savings information of using X One super wides vs. conventional duals.
Bridgestone CEO and president Mr. Shoshi Arakawa has presented a special award to the company’s global sales teams in recognition of their efforts in promoting the Think Before You Drive road safety campaign. The campaign, which was launched in 2005 and emphasises basic safety measures including regular tyre pressure and tread depth checks, has in a short time spread to 73 countries around the world.
UK based supplier of tyre industry electronic data capture technology Pneu-Logic Ltd has entered into a joint technology development and marketing agreement with American UHF tag reading technology supplier Advanced ID Corporation. The agreement will lead to an integration of the two company’s tyre identification and inspection technologies, and it is hoped their combined effort will provide the tyre industry with the first commercially available fully mobile means of delivering unique tyre identification and inspection to business systems in real time.
The US agricultural journal Farm Industry News has recognised Michelin’s new Ultraflex Technology as one of the most significant innovations of the past year. The publication presented Michelin Agricultural Tires with a FinOvation Award at a banquet during February’s 2007 Farm Machinery Show held in Kentucky.
(Akron/Tire Review) Robert Waytashek has been named consumer products manager for Toyo Tire (USA) Corp. Most recently, the seven-year Toyo veteran was project manager for light truck and off-road events.
In his new position, Waytashek will focus on the strategic marketing and product launch activities for Toyo’s consumer tyre lines.
Retirees and former employees of Continental Tires’ Charlotte facility will again join University of North Carolina (UNC) students to protest the company’s sponsorship of UNC athletics in front of the Dean Dome during the basketball game against Duke on 4 March.
Hankook Tire has announced the appointment of the company’s current President and COO of Hankook Tire Europe, Mr. Seung Hwa Suh, to the position of Global CEO. Mr. Suh, the person Hankook accredits as the driving force behind its new production facility in Hungary, officially took on his new role on March 5.
Kumho Tire has announced the supply of their products as OE on the US market version of the Sprinter van. The Sprinter, which sports the Mercedes-Benz badge in UK and European markets, will go on sale in the US under the Dodge and Freightliner brand names in the first quarter of 2007.
Amtel-Vredestein has announced the appointment of new directors in the company’s Russian division. J. Anisimova has taken on the role of personnel department director and V. Ignatyev has been selected as the company’s new director for sales and marketing in Russia.
(Akron/Tire Review) Julie Sediq, the former communications manager for Anaheim’s Honda Center arena, has been named director of marketing communications for Toyo Tire (USA) Corp. Sediq spent the last eight years as director of media and communications for the arena, formerly known as Arrowhead Pond.
Bridgestone is celebrating after two top-selling cars shod with its run-flat tyres scooped back-to-back What Car? Car of the Year awards. The BMW 3 Series and BMW 5 Series, which are fitted exclusively with Bridgestone Potenza RE050A RFT tyres in a range of sizes, took the ‘Compact Executive’ and ‘Executive Car’ titles respectively in the awards – just as they did in 2006.
Parker Hannifin Process Air and Gas believe that filling a HGV’s tyres using the company’s latest nitrogen generation technology can enable commercial fleet operators to improve the safety of their vehicles while reducing operating costs by a considerable margin.
The UK launch of the new Verso tyre by Marangoni S.p.A. is being spearheaded by a high-impact trade advertising campaign, set to run until mid-2007. Highlighting the exceptional comfort and quietness levels of Verso, together with its superb wet weather performance, the striking Italian-created imagery continues the theme of the ‘Intelligent Creatures’ 2006 campaign which proved so successful in building brand awareness in the UK.
One of the UK’s leading tyre wholesalers and a globally renown brand in motorcycle braking products have become the latest big names to confirm their involvement at May’s Brityrex International 07, according to a recent press statement released by the exhibition’s organisers.
Not many people are given the opportunity to co-star on screen alongside Uma Thurman, and even fewer tyres are afforded this privilege. So it is safe to say that the Pirelli’s new P Zero – christened ‘P Zero the Hero’ and subject of Mission Zero, Pirelli’s new short film starring the glamorous actress – is not your everyday run of the mill tyre.
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