marketing Archives - Page 163 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Goodway: Why Products Have to be Pine Tar Free

Pine tar has a long history. It is renowned for its sticky properties and is used heavily in the tyre retreading business. As a common component used by rubber compound manufacturers to produce cushion gum, it serves as a medium to bind the pre-cured tread liner to the buffed tyre casing during the retreading process.

However, not many people are aware of the health dangers linked with prolonged exposure to pine tar. When used in certain rubber retreads, it reportedly emits fumes that are said to lead to asthma, eye and lung irritation – and even cancer. The Environment Directorate of the European Commission that restricts the marketing and use of various biocides considered hazardous to human health and to the environment, included pine-tar its list in September 2006 (http://www.european-maritime-heritage.org/EMHsite/Projects/pinetar.htm). Likewise, the European Union directive on health and safety has also banned pine tar that is used in various industries, closing down the possibility of its future use within certain limits.

11th May 2007/by Tyrepress Editors

Goodyear To Launch UHP All Season Addition to Eagle Range

Goodyear has announced the imminent release of the newest addition to its Eagle tyre range. The latest offering, the UHP Eagle F1 all season tyre, will be launched this summer, with consumer availability likely from July.

The Eagle F1 All Season has been designed build on the advantages of a traditional UHP tyre by offering improved snow and rain traction, which it achieves through a combination of tread design and sidewall construction, in addition to choice of compound. The tyre’s inner and outer sidewalls are reinforced with carbon fibre, providing sidewall stiffness that serves to maximise the area of making contact with the road during hard cornering.

10th May 2007/by Tyrepress Editors

ISSRP Appoints New Executive Committee in Delhi

(India/Rubber Asia) The 48th International Institute of Synthetic Rubber Producers Inc (IISRP) AGM held in New Delhi, India, recently discussed subjects including the new EU quality regime and the marketing scenarios in the galloping economies of China and India. The organisation also appointed new executive committee members that reflect the growing importance of the Russian market.

The newly elected president Vasily Nomokonov will also serve as the European section president of IISRP. Speaking to Rubber Asia on the sidelines of the AGM, Mr Nomokonov said he would like to see that the institute has a broader platform during his tenure. He would also like to see that Russia continues to play a vital role in the growth of global SR industry. The AGM ended with a mesmerising farewell luncheon hosted in a characteristic Russian red ambience and a hearty invitation from the new president to meet in Moscow for the 49th edition of the AGM.

9th May 2007/by Tyrepress Editors

Turkish Industry Set for Take-Off

(India/Rubber Asia) Turkey’s rubber goods manufacturing industry is at a take-off stage thanks to the country’s economic liberalisation policy. The country has as many as 200 rubber goods manufacturing companies of which some are reputed exporters to Europe and the US. Mr. K Berat Oztimur, General Manager, Arsan Kaucuk, a market leader of rubberised pipe seals and bearings, spoke to Rubber Asia on the sidelines of the India Rubber Expo 2007. Selcuk Butun, Sales and Marketing Manager of the company, was also present.

Rubber goods manufacturing industry is flourishing in Turkey, especially after the economic liberalisation initiatives by the government. There are about 200 companies manufacturing rubber goods and at least 40 of them are of good repute. Construction industry is one of the largest consumers of rubber goods, mainly, pipe seals and bridge bearings. There are also a number of tyre companies in Turkey. The industry is, in fact, at a take-off stage and even small companies have started realising the importance of quality and are going in for the best technology.

9th May 2007/by Tyrepress Editors

Deldo Focusing on Established Private Brands

After one glance at Deldo’s product and brand portfolio it is clear that the Belgian tyre wholesaler is a leading player amongst distributors of exclusive tyre brands. Since its foundation some 30 years ago the company has increasingly developed into a specialist within the budget tyre segment without neglecting the premium tyre market, and in recent times Deldo Autobanden has again focused upon the premium market segment. Due to an overall increase in sales figures the company now has decided to increase its central warehouse in Antwerp’s free harbour from a current 40,000 m² up to 50,000 m².

9th May 2007/by Tyrepress Editors

Hankook Passes the 100 Million Mark in China

In late March Hankook Tire celebrated a significant milestone – the 100 millionth tyre manufactured by the company in China came off the production line at Hankook’s Jiaxing facility in Zhejiang Province. This achievement is noteworthy not only in terms of Hankook’s presence in China, but it also serves as a reminder of the speed at which the country’s tyre industry has developed – China’s National Bureau of Statistics records the nation’s total tyre production in 2006 to be 433 million units, a 15 per cent year on year increase.

Speaking on this topic in early 2007, Cho Choong Hwan, vice chairman and former CEO of Hankook Tire, remarked that production from within the BRIC nations – Brazil, Russia, India and China – was growing at a faster rate than domestic demand, meaning that exports from these market were growing considerably, particularly from China.

9th May 2007/by Tyrepress Editors

Dowey Appointed as Rapra Head

James L. Dowey has been appointed as vice president and managing director of Smithers Rapra Technology, the British subsidiary of Akron-based The Smithers Group. Mr. Dowey is currently director of tyre uniformity machinery at Kobelco Stewart Bolling Inc. based in Hudson, Ohio. He replaces Hugh Pace, formerly of Goodyear, who will become chairman and CEO of Pirelli Tire North America. “Jim will be an excellent addition to the company and will provide a seamless transition in managing our business and international growth opportunities,” said Michael Hochschwender, president and CEO of The Smithers Group, parent company.

Hugh D. Pace, the new chairman and CEO of Pirelli North America, has 30 years of experience at the highest levels of the tire industry, comes to Pirelli from Smithers Rapra Ltd, a British subsidiary of The Smithers Group, where he served as Vice President and Managing Director. Pace will assume his duties as Chairman and CEO of Pirelli North America effective 4 June 2007, replacing Kevin Riddett who is leaving Pirelli after 10 years with the Group to embark on new professional challenges. “Mr. Pace’s international experience is a major plus for our company’s growth strategies in North America”, said Francesco Gori, CEO of Pirelli Tyre Spa.

9th May 2007/by Tyrepress Editors

New Marketing Campaign for Goodyear India

Goodyear India has launched a new marketing campaign centred upon the theme “Take the winning turn” as part of an overall marketing strategy aimed at strengthening its position within India’s consumer replacement market. This campaign kicks off with a new television commercial focusing upon Goodyear’s association with a new movie, Ta Ra Rum Pum, the story of a Nascar driver who fights the odds to become a champion. Goodyear was an obvious choice as a partner in the making of this movie, having been the sole provider of tyre equipment to Nascar since 1997. The company recently signed a deal with Nascar to extend its exclusive association until 2012.

The television commercial, which also emphasises the tyremaker’s 50-year association with Nascar championships, began to be screened in India during the last week of April. The advertisement showcases the “Eagle” range of tyres, which are fitted to Nascar vehicles and in the movie help the star, Saif Ali Khan, to become a champion driver. Products from the Eagle range are available in India both as replacement market tyres and as OE for some premium models, such as all Mercedes Benz cars sold in India.

8th May 2007/by Tyrepress Editors

Price Fixing Charges Reveal Rubbery Figures

The European Commission has raided the premises of a number of rubber product manufacturers, including several also involved in tyre production, as part of a global investigation into price fixing practices. Amongst the companies investigated are Japan’s Bridgestone and Yokohama, along with Grimsby based rubber and plastic technology specialist Dunlop Oil & Marine, a division of Germany’s ContiTech AG and Trelleborg Industrie SAS, the French subsidiary of Sweden’s Trelleborg AB.

“I can confirm that yesterday and today Commission officials have undertaken unannounced inspections at premises of several marine hose producers in France, Italy and the United Kingdom,” Commission spokesman Jonathan Todd informed the media. “The Commission coordinated its investigative measures with the United States Department of Justice in the context of a suspected worldwide cartel concerning marine hoses.”

8th May 2007/by Tyrepress Editors

Toyo Steps Out With New Luxury Line

(Akron/Tire Review) Turning to the upscale luxury market, Toyo Tire (USA) Corp. has launched its new Versado line of luxury high performance tyres. The first in the new line – the Versado LX – was formally rolled out to select trade and consumer media during a special program last week in San Diego.

Toyo said the new Versado LX “provides a smooth, comfortable and quiet ride, while delivering the performance, quality and all-season capabilities expected from Toyo.” The Versado LX was developed as a direct OE replacement, said Toyo, and will initially be available in 43 sizes covering 15- to 18-inch sizes and 70- to 45-series aspect ratios.

4th May 2007/by Tyrepress Editors

Donnelly to Ride on BFGoodrich for Champioinship Challenge

BFGoodrich tyres will supply reigning Irish Tarmac Rally Champion, Eugene Donnelly, for the tyre he needs to continue his quest to retain the title. Donnelly has recently joined the Reid Motorsport team and his Subaru WRC will now be equipped with the BFGoodrich g-Force tarmac competition tyres developed for competitors in the World Rally Championship. The tyres are supplied through Kerr’s Tyres of Antrim, a key distributor of BFGoodrich car tyres in Ireland.

4th May 2007/by Tyrepress Editors

BFNAT Promotes Two

(Akron/Tire Review) Bridgestone/Firestone North American Tire has made two appointments within its OTR and agricultural tyre groups. Shawn Rasey, previously executive director of North American sales, has been promoted to executive director of the group, and will now be responsible for all North American sales, customer service, marketing, administration and engineering activities.

Ken Allen, previously director of global OEM engineering and export sales for the Firestone Agricultural Tire Group, was promoted to executive director of sales and marketing for that unit.

2nd May 2007/by Tyrepress Editors

Mansurov Appointed AV-TO Executive Director

AV-TO, the retail and distribution subsidiary of Amtel-Vredestein, N.V. has announced that Dilshod Mansurov has been appointed as Executive Director of the company. Mr. Mansurov’s responsibilities will include supervision of all AV-TO retail and distribution operations. He will report to AV-TO General Director, Aleksandr Tryndin.

Mansurov has held senior positions at the Megapolis (a leading Russian FMCG group) since 2003. From 1994 to 2002 he held several executive sales and marketing positions at British American Tobacco (Central Asia). He graduated with an honours degree from the Uzbek State University of World Languages in 1995.

27th April 2007/by Tyrepress Editors

Formula Ford Champion to Instruct at Marangoni Customer Days

Current British Formula Ford Champion, 23 year-old Nathan Freke from Kidderminster whose dominance in the series saw him netting 12 outright wins in 2006, is to join Marangoni as a corporate Instructor. The McLaren Autosport BRDC 2006 Young Driver finalist, one of the UK’s most promising young talents, will team up with Marangoni ‘Stig’, Cristiano del Balzo to provide high speed experience drives to major corporate customers at the Italian tyre manufacturer’s test track.

Said Derek Carruthers, Marangoni (Car Tyre Division) Sales & Marketing Director, “We are delighted to have secured the services of Nathan for a Marangoni Corporate Event in May. This hugely talented young driver will add a whole new dimension to the event and the opportunity to sit beside a driver who is already showing such potential is certain to be eagerly sought after by Marangoni Corporate guests.” While in Italy, Nathan will have the unique opportunity of gaining venue experience on the circuits where Cristiano both races and evaluates tyres for Marangoni, as part of the ongoing R&D programme.

27th April 2007/by Tyrepress Editors

Stapletons: Prestivo Comes with Brand Support and Exclusivity

Offering comfort and stability without sacrificing any of the thrills of driving, the exclusive Prestivo range from Stapleton’s is available in two tread patterns; the Prestivo 2000 and the Prestivo Sport. There are 35 tyre sizes available in the Prestivo 2000 range and 21 in the Sport range.

Available exclusively to members of Stapleton’s Prestivo Partners scheme, the range is said to have had a warm recept since its introduction last year. Steve Parker, Stapleton’s trading director, says: “Interest in the Prestivo range has exceeded our targets but has not surprised us as we feel the attractive support package has encouraged customers to sign up to the scheme.”

The Prestivo Partners scheme was created to ensure all retailers receive the backing and support they need to maximise sales of Prestivo Tyres. Partners enjoy attractive rebates, branded clothing, in-store support including posters, POS materials and other branded support items.

26th April 2007/by Tyrepress Editors