marketing Archives - Page 161 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Tyremakers Meet to Address Cartel Allegations

In an attempt to address allegations of cartel behaviour amongst Indian tyremakers the Automotive Tyre Manufacturers Association (ATMA) and the Competition Commission of India (CCI) have met to discuss the issue, and negotiations have begun on the possibility of implementing a compliance programme to eliminate such practices, whether they be planned or unintended.

While a probe conducted by India’s Monopolies and Restrictive Trade Practices Commission has been stalled since the early 1990s due to a high court stay obtained by a leading tyre manufacturer, India’s tyremakers deny the claims of cartelisation, and reportedly seem eager to participate in discussions that will wipe away any blemishes remaining from past anti-competitiveness allegations or investigations.

8th June 2007/by Tyrepress Editors

Yokohama Tyres Launch ‘Buy N Fly’ in Qatar

Ali Bin Khalifa Al Hitmi & Company, Qatar’s sole distributors of Yokohama tyres, is running a “Buy ‘N’ Fly” summer promotion that will last until July 31. The promotion, which entitles the end-user to a raffle coupon upon purchase of two passenger car, SUV or light truck tyres, features prizes including air travel packages for six persons, for three nights from Qatar Airways Holidays to Bangkok and Kuala Lumpur. Other prizes include 10 LG slim televisions of 29 inches, 10 LG DVD players, 25 Nokia 1600 mobile phones and 10 Moulinex Blenders. The raffle draw will be held at Al Hitmi’s main showroom on Salwa Road on August 1.

The details of the draw was announced at a gathering held at the main showroom, attended by Yokohama’s general manager (Middle East) Taketoshi Morita, general manager of Ali Bin Khalifa Al Hitmi & Co, Adli Hashim Sourani, and Karun Menon, sales and marketing manager of the group.
Ali Bin Khalifa Al Hitmi & Co has been sole distributor of Yokohama tyres since in Qatar since 1964.

6th June 2007/by Tyrepress Editors

ASA Names New TireMaster Director of Sales, Marketing

(Akron/Tire Review) ASA Tire Systems, a provider of software for the tyre industry, has appointed Mark Goin director of sales and marketing for TireMaster. Goin has more than 20 years of experience managing sales, collections, and service for call centere. Most recently, he held a director position for Capital One, according to ASA.

“The combination of his experience in call centre management and ability to focus on performance metrics and customer satisfaction will help to bring our TireMaster product to the small dealer masses,” said Dave Duchesne, vice president of sales for ASA.

6th June 2007/by Tyrepress Editors

Varta Introduces Three-Tier Battery Range

Varta Automotive Batteries is launching a new, three-tier product structure, aimed at making it easier for the trade to specify the correct battery for every age and complexity of car. The Blue Dynamic range, which provides 80 per cent replacement battery coverage of the UK car parc, is now joined by a Silver Dynamic product for the latest high specification models and a Black Dynamic battery targeted at cars over seven years old.

6th June 2007/by Tyrepress Editors

Brisa Appoints New International Sales Director

On 1 May 2007, Levent Akpulat was appointed as international sales director, responsible for the Lassa brands’ international sales. According to the company, executives at the London office and sales coordinators in Istanbul will report directly to the new international sales director.

Levent Akpulat joined Brisa in 1992 and up until the beginning of 2006 he held a range of marketing, marketing research, business development, marketing and communications positions. Shortly before being transferred to the international sales department he was also responsible for the communication of both the Bridgestone and Lassa brands in the domestic Turkish market. Speaking to Tyres & Accessories, Akpulat stated that his range of communications and marketing experience means he will be at an advantage when it comes to promoting the Lassa brand.

6th June 2007/by Tyrepress Editors

Bridgestone Reports Best Ever CV Show

Bridgestone UK is reporting that its stand at the CV Show this year was its busiest to date with over 500 visits from new and existing fleet customers and partners, and over 60 new leads obtained. The company has had a strong start to the year with a number of new fleet gains including DHL Tradeteam Primary, Dawson Rentals, Collease, Tuffnells Trailer Fleet and AAH Pharmaceuticals to name but a few. Bridgestone’s presence at this year’s show allowed new and existing fleet partners to view the company’s latest products and technologies.

Bridgestone presented its complete range of new generation tyres at this year’s show encompassing the R249 and R168, as well as their most recent addition to the family, the M749. The company also introduced its Tyre Inspection Module, a state-of-the-art tyre management software package which allows dealers to operate fast and efficient fleet checks, to monitor and report on tyre condition, and help raise tyre performance in fleets.

5th June 2007/by Tyrepress Editors

Chris Behan Appointed UK General Manager at Snap-On

Snap-on has appoint Chris Behan (43) as UK general manager. In this role Behan will have responsibility for the sales service and administrative activities for both Hofmann and John Bean.

“Chris is a proven and seasoned sales leader in the UK having demonstrated general management success in expanding UK markets for German and US produced industrial products,” said Thomas L Kassouf, president, Snap-on Equipment. He joins Nap-on with extensive experience in the power tools sector having workted with A&M Electric, Atlas Copco and AEG. Most recently he acted in the capacity of general manager for fastener distribution company, Tornado Fixings.”

“I believe that the Snap-on Equipment heritage is second to none,” said Behan, adding: “My aim is to build upon the equity of both the Hofmann and John Bean brands to maintain a clear brand direction and differentiation within the UK automotive wheel and service equipment market. Going forward we will be unveiling a fresh marketing strategy to support our customers in the UK automotive market. I am entirely confident that the same quality products and customer service will be behind our energetic new look.”

4th June 2007/by Tyrepress Editors

MAM Software Reports Successful Debut

MAM’s made its debut at the Brityrex show, in May. Having spent several months on continued software development, the company was pleased with the reception its new Autopart tyre software received, and is now reaping the dividends from the contacts it made at the show.

“Our reason for exhibiting wasn’t just to promote our products to prospective users” explained Gareth Flower, MAM’s Marketing Manager. “Exhibiting also gives our existing customers an opportunity to meet with us personally. Constructing and manning stands can be expensive – both in terms of time and money – but they play an important role in building and maintaining relationships with our customers and prospects”.

MAM’s attendance at this and other exhibitions was part of a busy schedule planned for this year. For further details of events remaining in 2007, please see http://www.mamsoft.co.uk/exhibitions.

4th June 2007/by Tyrepress Editors

Kumho Expands US OE Sales Office

(Akron/Tire Review) Kumho Tire USA Inc. has hired new key personnel at its OE sales office in Detroit. Former Ford product development engineer Gregory Dabkowski joined Kumho as Ford account manager. Dabkowski has spent the last 29 years at Ford, where he managed successful launches of key Ford programs.

In his new position, Dabkowski will be responsible for managing and coordinating Kumho’s tyre development and launch activities with Ford. He will also advise on commercial, quality, product design and marketing issues related to Ford programs. Dabkowski earned a bachelor’s degree in mechanical engineering from the University of Michigan at Dearborn.

David Dobradenka joined Kumho as OE quality manager. He has more than 14 years of quality engineering and management experience with automotive suppliers. He had been quality manager at ABB Corp. in Auburn Hills, Mich.

1st June 2007/by Tyrepress Editors

New Wanli UHP to Hit the Market

(Akron/Tire Review) St. Louis-based Zisser Tire has introduced the Wanli S-1089 ultra-high performance tyre. According to Wanli Performance Tire, Zisser’s marketing arm for the line, the new Wanli S-1089’s tread a large serrated center rib for lateral stability and wet traction, and directional tread blocks.

Wanli Performance Tire said the new product is “engineered for comfort and performance in large diameter applications.” The W-rated tyre will be available in nine sizes covering 20- to 24-inch applications, as well as one in size 305/30R26. The tyre, which will be available in late June, said the company, will carry a UTQG of 280AA, and will be covered by Zisser’s free replacement warranty.

30th May 2007/by Tyrepress Editors

Cut Out the Waiting With Harvie

Harvie Tyres’ attendance at Brityrex coincided with the release of the company’s brand new 84 page catalogue. This new and larger catalogue reflects Harvie’s ongoing commitment to expanding their product range, and the 2007 edition contains more than 1,300 items with many new offerings including wheel aligners, balancers, tyre changers and alignment lifts. A number of these products are the fruit of a recent supplier partner arrangement deal negotiated between Harvie and Pro-Align, and make a valuable addition to the Prema range of tyre repair equipment and kits that Harvie has become so well known for, plus a wide selection of Trax lead free balance weights, valves, bead lubricants, air line equipment and tools of every description.

30th May 2007/by Tyrepress Editors

New Look for N.E. Wholesale

For N.E. Wholesale looking good isn’t the most important attribute they like to shout about but it certainly helps when operating in such a competitive industry. You may have read in a previous edition, N.E. Wholesale who’s head office is based in Middlesbrough have undergone a revamp in bringing their brand into the new decade and have opted for a simple yet classy look for their new logo.

30th May 2007/by Tyrepress Editors

Hankook Aiming for Doubled Euro Sales by 2010

With the opening of Hankook Tire’s £340 million facility in Dunaujvaros, Hungary scheduled for June, the South Korean manufacturer’s goal of doubling its European market share to 8 per cent by 2010 looks on track. By the end of this three-year timeframe the new factory will have an expected capacity of 10 million units. During this same period Hankook plans to increase global output from 69 million to 80 million units, and the company has previously stated that its longer-term goal is 100 million units a year.

Hankook is the fastest growing of the world’s top 11 tyremakers, with sales increasing by 20 per cent annually. Furthermore, it reportedly enjoys the industry’s highest profitability, with average operating profit margins exceeding 10 per cent. And as Hankook’s largest export market, Europe is naturally very important to the tyremaker – a fact confirmed when the company referred to Europe as their “second domestic market” earlier in the year. A total of 35 per cent of the company’s export revenue (which in turn is 70 per cent of total revenue) comes from European sales.

29th May 2007/by Tyrepress Editors

Champion Spark Plugs Celebrating 100 Years

(Akron/Tire Review) Federal-Mogul Corp.’s Champion spark plug brand is celebrating its 100th anniversary this year, and plans a year-long global “Always a Champion” centennial celebration. The brand was established in 1907, and, according to Federal-Mogul, Champion is “celebrating its performance-driven heritage by looking forward to the next generation of innovative products.” Part of that will be an extensive marketing campaign, the company said.

“Champion has a rich heritage of innovation, quality and race-winning performance, yet it has always maintained a clear focus on developing breakthrough technology and powering the next racing championship,” said Garth Cole, Federal-Mogul’s director of aftermarket marketing. “That’s why we’re celebrating the Champion brand’s 100th anniversary by setting the stage for a new century of innovation on behalf of racing teams, professional technicians, and do-it-yourselfers.”

25th May 2007/by Tyrepress Editors

Broadway Aiming for ‘World Class’ Wholesaling

Broadway Tyres has unveiled a new corporate identity, pointing to the future development of the business. Jonathan West, the company’s founder and Chairman, addressed staff, main suppliers and industry leaders who are invited to preview the new strategy and new look at a reception at Wycombe Wanderer’s.

The new look consists of a radical new corporate livery together with a new strapline ‘High Performance Delivery’ and the introduction of the ‘Broadway B’, configured from two tyre images. Most strikingly, the company’s fleet of 40 vehicles will be covered with an all-over wrap featuring some specially commissioned photography.

Broadway Tyres has invested over £150,000 into the rebranding, believing it is a natural progression for the £25 million annual turnover company, which is looking to increase its share of the South East’s tyre market to 20 per cent over the next two years, by extending its deliveries, with an enlarged fleet and improved storage facilities at its depots.

25th May 2007/by Tyrepress Editors