Bridgestone Heads onto the Field as Official NFL Tyre
Tyre sponsorship of motorsport events is nothing new but ‘official tyres’ are generally less common in sporting codes that don’t actually involve the use of cars. However the absence of vehicles has proven no handicap to the National Football League (NFL) in the US, who has signed Bridgestone up as its first “Official Tire of the National Football League.”
The multi-year marketing and promotional agreement between the NFL and Bridgestone Firestone North America will see the Bridgestone brand involved in a number of promotional opportunities including title sponsorship of the first regular season NFL game to be played outside of North America.
Under the agreement, BFNT and the Bridgestone brand will join with the powerful NFL brand through numerous exclusive promotional opportunities, including title sponsorship of the first-ever regular season NFL game to be played outside North America. The game, known as the Bridgestone International Series, will be played on October 28 between the New York Giants and the Miami Dolphins at Wembley Stadium.