marketing Archives - Page 154 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Hankook Tire – Double Digit Growth in 2008

Hankook Tire plans to sustain its double-digit growth during 2008 and continue to develop as a producer of quality high performance tyres. And the Korean manufacturer’s status in this segment will be further bolstered by the company’s recently announced KRW 10 billion (£5.4 million) wet proving ground for the integrated development, production and testing of UHP tyres. This facility is the first of its type in Korea.

In 2008, Hankook Tire will renew its strategic focus on driving retail sales through more intensive marketing activities across all of its major markets, leveraging its growing reputation for producing quality high-performance tyres. The Hankook Tire Masters Program for distributors in Europe will be expanded, and a new distributor education plan for high performance tyres, featuring an emphasis on Hankook Tire’s technological innovation and its benefits for customers, is in development.

29th October 2007/by Tyrepress Editors

Company Taps into Scrap Tyres for Carbon Black

(Akron/Tire Review – Recycling Today) Delta-Energy LLC, Monroeville, Pennsylvania, has introduced two carbon black-based products recovered from tyre shred that can be used as alternatives to virgin carbon black in rubber and plastic compounds. The products were introduced in mid-October at the 2007 Rubber Expo, held in Cleveland, Ohio. Delta-Energy has been test marketing the product line for the past two years with good industry reception, according to the company. “We are extremely excited about the D-E Black product lines – Phoenix Black for rubber reinforcement and Zephyr Black for plastic and coatings pigmentation,” says Bill Cole, Delta-Energy’s vice president-product management. “Phoenix Black’s reinforcing properties are comparable to virgin carbon blacks.”

26th October 2007/by Tyrepress Editors

Apollo Tyres Launches Virtual Tennis Game

Apollo Tyres and zapak.com have partnered to produce an online tennis game on India’s largest gaming portal. As a part of the promotion Zapak Digital Entertainment has created a unique property called Apollo Tyres Tennis II. Said Mr Avik Chattopadhyay, Head, Corporate Marketing Group, Apollo Tyres Ltd: “We at Apollo are committed to promote tennis as a sport in India. Since online gaming has become a rage with Indian youth, we joined hands with zapak.com, to reach out to a larger audience. Tennis is one of the most popular games on zapak.com and we found here an opportunity to nurture this interest. Apollo Tyres is the first corporate to have a branded game on zapak.com.”

25th October 2007/by Tyrepress Editors

T&E Releases Position Paper on Tyre Noise Regulations

The European Federation for Transport and Environment (T&E) has released a position paper on improving tyre noise in response to the European Commission’s invitation for public consultation on the topic, made in preparation for the drafting of new regulations. The submissions are intended for the new ‘Regulation of the European Parliament and of the Council on Advanced Safety Features and Tyres’, a regulation that would most likely be used to replace most of the separate safety-related directives that currently come under the vehicle type-approval Framework Directive.

In its response, T&E urges the European Commission to propose, without delay, effective standards to reduce noise emissions from passenger and commercial vehicle tyres. “It must be kept in mind that road traffic noise is first and foremost a serious and widespread public health problem,” reports T&E. “Noise is often at the top of the list of citizen’s concerns over their quality of life and living environment.” The organisation adds that more than 200 million EU citizens are exposed to levels of road noise, the major source of environmental noise in Europe, that potentially pose risks to their health.

24th October 2007/by Tyrepress Editors

T&E Releases Position Paper on Tyre Noise Regulations

The European Federation for Transport and Environment (T&E) has released a position paper on improving tyre noise in response to the European Commission’s invitation for public consultation on the topic, made in preparation for the drafting of new regulations. The submissions are intended for the new ‘Regulation of the European Parliament and of the Council on Advanced Safety Features and Tyres’, a regulation that would most likely be used to replace most of the separate safety-related directives that currently come under the vehicle type-approval Framework Directive.

In its response, T&E urges the European Commission to propose, without delay, effective standards to reduce noise emissions from passenger and commercial vehicle tyres. “It must be kept in mind that road traffic noise is first and foremost a serious and widespread public health problem,” reports T&E. “Noise is often at the top of the list of citizen’s concerns over their quality of life and living environment.” The organisation adds that more than 200 million EU citizens are exposed to levels of road noise, the major source of environmental noise in Europe, that potentially pose risks to their health.

24th October 2007/by Tyrepress Editors

Visitor Pre-Registration Opens for Tyrexpo Africa 2008

Visitors and delegates to Tyrexpo Africa 2008, southern Africa’s leading tyre trade exhibition, can now pre-register online for next March’s event by visiting www.eci-international.com The opening of the easy-to-use online registration process marks another milestone in the countdown to the exhibition, which takes place in the Sandton Convention Centre from March 4 to 6 2008.

In addition to taking advance registrations, show organiser ECI has launched a major promotional drive to market the show to tyre industry professionals in Africa and around the world. Over the next four months, more than 80,000 free-entry visitor tickets will be distributed to potential delegates via an extensive campaign featuring direct mail, trade press advertising, ticket inserts and exhibitor mailings. In addition to the mainstream tyre industries, the exhibition will target interest from the important mining, quarrying and industrial tyre markets.

ECI sales director Rowena Suthers says that the drive to attract visitors is a vital stage in the build up to the exhibition: “Our visitor marketing campaign is now in full swing with just four full months to go before the exhibition opens its doors. We’ll be distributing around 80,000 tickets to trade buyers who we think will have an interest in attending Tyrexpo Africa.

23rd October 2007/by Tyrepress Editors

HiQ Marks Tyre Safety Month with Award Winning Tyres

Fast fit specialist HiQ is marking national Tyre Safety Month by stocking two award winning tyres that have been proven to improve safety in the wet and dramatically cut stopping distances. The Goodyear HydraGrip has been awarded ‘Best Buy’ by Auto Express magazine in the family car tyre market, whilst the new Goodyear Eagle F1 Asymmetric was the overall winner in the Evo magazine ultra-high performance tyre category.

“The Goodyear HydraGrip is an extremely popular tyre and for it to be named as the best tyre in such a competitive category really does show that it is one of the leading brands for drivers of family cars,’ comments Nikki McCluney, HiQ marketing manager. “Whilst for high performance car drivers, the Eagle F1Asymetric has been shown to perform better in terms of handling and stopping than other leading tyres in this category.”

17th October 2007/by Tyrepress Editors

Joint Performance

The scenic “La Borromea” toll road that twists its way down the 1,491 metres of northern Italy’s Monte Mottarone is renowned for offering splendid alpine panoramas and views of neighbouring Lake Maggiore. But for Pirelli and Volkswagen the road, draped across the mountain like a carelessly dropped strand of spaghetti, proved ideal for a far less peaceful use.

La Borromea’s steep descents, hairpin curves and sparse traffic provided all the ingredients required to show off the capabilities of Volkswagen’s Golf GTI Pirelli. Returning in May after a 24-year hiatus, the not so ordinary hatch has high expectations to meet – its predecessor sold 10,500 units in just six months, a far higher quantity than anticipated, and quickly became a much sort after classic. So to prove that the 2007 Golf GTI Pirelli is every bit as much built of the right stuff as the 1983 version, in October Pirelli and Volkswagen invited media representatives to put their new creation through its paces.

17th October 2007/by Tyrepress Editors

Lanxess Extends NdPBR Production to Meet UHP Tyre Demand

Lanxess reports that its facility in Orange, Texas began production of neodymium polybutadiene (NdPBR) in September. The decision to commence production of these chemicals was apparently made in response to increased demand for NdPBR and SSBR in high-performance tyre applications.

Timothy Rae, NAFTA region head of marketing for the Lanxess Polybutadiene Rubber (PBR) business unit, comments: “The additional production also enhances our capability to meet the US demand for domestic cobalt polybutadiene (CoPBR) with complementary NdPBR grades. This is an important step to fulfilling our strategy as a reliable supplier of high-performance PBR products from multiple locations worldwide.”

16th October 2007/by Tyrepress Editors

Cooper Steel Cord Plant Share Included in ArcelorMittal Purchase

The acquisition of steel cord manufacturer Rongshen Chengshan Steel Cord by ArcelorMittal, announced on October 15, includes the 25 per cent stake in the Chinese company held by a wholly owned local subsidiary of Cooper Tire & Rubber. Cooper has disclosed it received US$7.4 million for its quarter share, which the manufacturer parted with in order to place a greater focus upon its core tyremaking business.

Cooper Tire’s acquisition of 51 per cent of Cooper Chengshan (Shandong) Passenger Tire Company, Ltd., and Cooper Chengshan (Shandong) Tire Company, Ltd., was completed in early 2006 and included a 25 per cent ownership position in the steel cord factory, which is located adjacent to the tyre manufacturing facility in Rongcheng City, Shandong Province.

16th October 2007/by Tyrepress Editors

Modern Tyre Marks Tyre Safety Month With Charity Tyre Checks

Northern Ireland’s largest independent tyre retailer, Modern Tyre Service, has held a press conference at Belfast Castle in which the company detailed its support for tyre safety month. Modern Tyre Service is offering motorists throughout Northern Ireland a tyre safety and pressure check completely free of charge at any of its depots from Monday 15th of October to Friday 26th October. In addition to this they will be carrying out supermarket checks at Quays Shopping centre in Newry on Monday 22nd, Sprucefield Shopping Centre in Lisburn on Wednesday 24th and at the new ASDA store in Enniskillen on Friday the 26th.

As well as having the piece of mind of getting a free tyre inspection, Modern Tyre Service will donate £1.00 for every tyre check carried out to Cancer Research as October is also Breast Cancer Awareness month. Participants will be entered into a super free prize draw with the opportunity to win some Bridgestone Merchandise.

15th October 2007/by Tyrepress Editors

Hercules Chooses Simpson to Lead Marketing

(Akron/Tire Review) Hercules Tire & Rubber Co. has named Joshua Simpson as its new vice president of marketing. He will be responsible for developing product and marketing strategies for Hercules’ private and associate brands and coordinating domestic and international marketing efforts, according to the company. Simpson joined Hercules in July 2006 as marketing director. He will report to Larry Seawell, Hercules’ president and CEO.

12th October 2007/by Tyrepress Editors

Hankook Ranked 5th in J.D. Power Survey

Hankook Tire recently announced that it has ranked fifth in the mass market/non-luxury segment of J.D. Power’s ‘2007 OE Tire Customer Satisfaction Study’. The manufacturer attributes this respectable placing to the company’s increasing focus on quality service and production, and its consistent investment of approximately five per cent of annual revenue into R&D.

Hankook Tire scored 810 out of 1,000 points, outperforming Bridgestone, Dunlop, Yokohama and Continental. The study measures overall customer satisfaction with their original equipment tyres, examining five key factors: wearability, appearance, traction/grip, ride and handling. Rankings are based on owner experiences with their tyres during the first year of ownership. Hankook Tire jumped its rank for third consecutive year; escalating from tenth in 2004 to eighth in 2005, sixth in 2006 and fifth in this year.

12th October 2007/by Tyrepress Editors

KRT Competition Winners on the Rocks with Cooper and Kankku

Crewe family firm Hopley Tyres enjoyed an exciting day of off-road driving at the Kankku 4×4 driving school recently, courtesy of Kings Road Tyres, and Kankku supplier, Cooper Tire. Dudley, Carl and Geoff Hopley travelled to the premier adventure driving centre in the beautiful Lake District countryside, with KRT branch manager, Mark Sneap, and purchasing and marketing manager, Tim Bader.

The Hopleys had won the trip in a competition run by Middlesex-based KRT and Cooper Tire at the Brityrex show at Manchester’s G-Mex Centre in May in order to showcase the Cooper Discoverer STT’s astounding capabilities off-road. Dudley Hopley said: “There were certain tracks we went up that I thought were impossible in any vehicle, but the Cooper STTs proved us all wrong.”

10th October 2007/by Tyrepress Editors

Toyo to Use Unified Brand Logo

From October 1 onwards Toyo Tire & Rubber will use a single brand logo for all its product segments, replacing the variety of differentiated logos previously in use. The decision to adopt a unified brand image was taken in light of the company’s desire to strengthen the Toyo brand on a global scale and to ‘energise’ Toyo’s marketing activities.

The ‘Toyo Tires’ logo that will see service for all products features bold italic capitals in vivid blue, a combination the company believes “conveys an impression of vigorous strength.”

9th October 2007/by Tyrepress Editors