marketing Archives - Page 153 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Toyo Renews Commitment to Time Attack & EDC

Toyo Tire (UK) has announced it has signed a three-year sponsorship deal for continued support and sponsorship of the Time Attack Series and the European Drift Championship (EDC). According to Toyo, this latest sponsorship deal signals a new level of maturity for the Toyo and Time Attack and EDC partnership and commits both parties to further develop what the tyremaker believes is already the UK’s premium high speed motoring event for aftermarket tuned cars. Additionally, and within the details of the sponsorship deal, Toyo will be the official control tyre of choice for all the Time Attack series competitors.

3rd December 2007/by Tyrepress Editors

Rubber Tech 2008 Dates Announced

The All India Rubber Industries Association (Northern Region) and Confederation of Indian Industry (CII) have announced dates for the inaugural Rubber Tech 2008 – an International Exhibition & Conference on Rubber Technologies, Machineries & Products. The show will be held in New Delhi, India, between February 23 and 26, 2008.

The rubber Industry has been growing at over 10 per cent annually, and the two organisers believe there is an increasing need for technological advancement in order to achieve efficiency and compete globally. Technical advancement – in rubber products, related machinery and technical services – has therefore been made the principal focus of Rubber Tech 2008. The exhibition is intended to act as a platform for the showcasing of technological advancements that are taking place in the industry, and the organisers are confident Rubber Teach 2008 will establish a benchmark for India’s rubber industry. The show will facilitate joint venture, technology transfer, and marketing arrangements and will also provide opportunities to network with the global rubber industry’s who’s who.

27th November 2007/by Tyrepress Editors

Dunlop Website Takes Silver PR Pride Award

Goodyear Dunlop had great success during November’s Midlands PR Pride awards. The Dunlop driversknow.co.uk website picked up a Silver Award for Best Website, an achievement for the brand that Dunlop says emphasises its drive to be “first with premium brands.” The Dunlop brand experience site driversknow.co.uk was revamped and relaunched in April 2007, with the focus of the new site being to connect with the ‘passionate driver’ who is at the heart of the Dunlop Brand target segment. In designing the new site Dunlop set out to continue in its quest to build a community of passionate brand advocates for Dunlop within this very competitive segment.

The DriversKnow site showcases Dunlop’s involvement at the heart of British Motorsport, including the company’s 2007 highlights in this arena – the Race Academy competition, said to be the best ever, with over 9,000 entrants; the launch of Fantasy BTCC; Dunlop’s successful season with the Dunlop Great and British Festivals and the ongoing success in the British Superbike series.

26th November 2007/by Tyrepress Editors

Analysts Aim to Encircle Tyre Market

A new market research company is offering custom made insights to the automotive aftermarket and particularly the tyre sector. Birmingham-based Encircle Marketing produces 100 per cent independently researched data that encircles (if you will excuse the pun) the market’s key research areas: mystery shopping, “sell-out” tyre (brand) pricing and selling way (sales augmentation).

The research is produced monthly and captured by both mystery telephone calls (over 5,000 per month) and mystery visits. Local Independent Garages, Regional Garages/ Dealers, Car Dealerships, Autocentres and Fast Fits are all covered. The company reports that it already captures over 3,500 retail “sell-out” tyre prices each month across all the major tyre brands and speed ratings in car, 4×4, and van sizes. This way, they say, 80 per cent of the market is covered.

26th November 2007/by Tyrepress Editors

Conti: Casumina Tyres are for Asian Market

Continental AG has published a clarification of press coverage that suggested it had signed a five-year deal to import 170,000 truck tyres into Europe from the Casumina factory in Vietnam. Company representatives told Tyres & Accessories: “The information [that] Continental AG, will import 170,000 truck tyres for sale in EU countries is definitely wrong and not part of the contract.”

Herbert Mensching, managing director of Continental for Marketing and Sales Commercial Vehicle Tires Europe commented: “These bias truck tyres are typical for the Asian market; they are not being used in Europe. There is no intention to import these tyres into the European market”.

26th November 2007/by Tyrepress Editors

Eibach Extends Partnership with BTCC champions VX Racing

Suspension specialist Eibach UK has extended its technical partnership with Vauxhall’s Dunlop MSA British Touring Car Championship works team VX Racing following its successful 2007 season. Eibach supplied the team with performance springs and is proud of the contribution the springs’ immediate response, reduced body roll, increased stability and enhanced cornering ability made towards clinching the Drivers and Manufacturers Championships.

The extended deal was brokered by Triple Eight Race Engineering (888), the Greatworth-based organisation responsible for Vauxhall’s motorsport operations, which was highly pleased with Eibach’s contribution to the race-winning Vauxhall Vectra. “Eibach is the perfect partner for VX Racing,” said 888’s Commercial and Marketing Director Franck Marie. “Without doubt, Eibach has been an integral part of our success in 2007.

22nd November 2007/by Tyrepress Editors

Most Extreme Maserati to Wear Dunlop SP Sport Maxx GT

It is considered the most extreme Maserati of all time – with 755 horsepower under the bonnet and a maximum speed of 202 mph – and it is designed exclusively for the racetrack. Now, Hubert Haupt, entrepreneur and former driver in Germany’s Deutsche Tourenwagen Masters racing series, has become the first driver to put a Maserati MC 12 Versione Corse through its paces on a regular street.

Haupt drove the MC 12 on a series of test laps on Italy’s Adria Raceway, and later secured the first-ever approval to drive the car on public roads. Taking charge of this level of power and race technology out amongst other drivers is no small responsibility, so Haupt selected tyres he was confident would handle his MC 12 well – the Dunlop SP Sport Maxx GT, in dimensions of 315/30 ZR 19 on the front axle and 325/35 ZR 19 (106Y) XL on the rear.

19th November 2007/by Tyrepress Editors

New Appointments at Goodyear SA

South Africa’s tyre industry has recently completed a short round of musical chairs, with a couple of senior executives switching companies. Former Continental Tyre SA senior manager Dustine Gascoyne has joined Goodyear South Africa as marketing director. “The Port Elizabeth-born marketing executive has gained solid experience in the tyre industry after spending the past 14 years at Continental,” said Goodyear in its announcement. Gascoyne added: “I am delighted to be on board at Goodyear. The company feels open and team-oriented.”

Goodyear recently split the sales and marketing directorship portfolios into two separate roles, and former Hi-Q managing director Andrew Bowren has taken up the position of sales director at Goodyear South Africa.

14th November 2007/by Tyrepress Editors

Conti Names Director of Dealer Sales

(Akron/Tire Review) Jim Sicking has joined Continental Tire North America as its new director of independent dealer channel sales for its passenger/light truck tyre unit. Most recently, Sickling was national accounts manager for Phillips Industries. “We are pleased to welcome Jim Sicking to the CTNA family. He has extensive experience in the automotive industry, and we’re confident that under his leadership, we will see significant gains in our dealer sales in the coming years,” said Andreas Gerstenberger, executive vice president of PLT replacement sales and marketing.

14th November 2007/by Tyrepress Editors

BFGoodrich Sponsors Mustang Challenge for the Miller Cup

(Akron/Tire Review) Michelin North America announced that its BFGoodrich brand will become the presenting sponsor and official tyre of the Ford Racing Mustang Challenge for the Miller Cup racing series. MNA will supply BFGoodrich tyres for the series’ all-new Ford Mustang FR500S, which is the newest addition to Ford Racing’s FR500 racing family. The eight-race professional series serves as a proving ground for up-and-coming drivers and is designed to provide competitors with an affordable way to go racing.

“We are thrilled to be associated with the Ford Racing Mustang Challenge for the Miller Cup and committed to providing the opportunity for drivers to become champions,” said Todd Steen, motorsports marketing manager for the BFGoodrich brand. “BFGoodrich tyres are known for performance and our g-Force R1 tyres offer a level of performance that complements the V8 power and precision handling of the new Mustang FR500S.”

12th November 2007/by Tyrepress Editors

CarbonBlack Introduces Australian Tyre Quoting Marketplace

CarbonBlack TyreXchange (CarbonBlack), Australia’s first independent online quoting marketplace for new passenger tyres and related services, outlined on November 12 its plans for a national rollout. Currently operating in New South Wales, Victoria and the Australian Capital Territory, the company intends to continue its expansion within Australia and further integrate value-added services including consumer and industry data, vehicle servicing, insurance, general car safety and maintenance, driver education and car detailing and accessories to its site. CarbonBlack managing director, Jodi Stanton, said that the launch of Australia’s first independent online quoting marketplace for tyres was a breakthrough for both industry and consumers.

“We only deal in new stock and can compare a vast range of tyres across multiple dealers and manufacturers for our registered users. A major benefit is the seller actually does all the work for consumers,” said Ms. Stanton. “For the passenger tyre industry this is an efficient leverage of existing Internet technology which also solves the issues surrounding traditional ways of marketing.

12th November 2007/by Tyrepress Editors

Brembo North America Acquires Hayes Lemmerz Division

Hayes Lemmerz International has released further details on the sale of the company’s Automotive Brake Components division. The purchaser has been named as Brembo North America, Inc., a subsidiary of Italy’s Brembo S.p.A. The debt-free transaction sees US$58 million worth of shares change hands, and under the agreement announced on November 9, Brembo North America has acquired all of the stock of two Hayes Lemmerz subsidiary companies that own the brake manufacturing operations in Homer, Michigan and Apodaca, Mexico and certain assets used in connection with the division’s sales, marketing and engineering group located in Hayes Lemmerz’ headquarters in Michigan, USA.

The facilities in Homer and Apodaca manufacture brake rotors and drums for the North American passenger car and light truck markets. The division in total employs approximately 250 people, including 64 technical associates, and in 2006 earned annual sales of approximately $ 120 million.

“We have built a strong business with a solid reputation for quality products, delivery and performance,” said Daniel Sandberg, president of Hayes Lemmerz’ Automotive Components Group. “Combining this business with an international, technically dynamic brake company like Brembo will better position the combined company to grow and compete in the global market. Our brake teams in Homer, Apodaca and Northville look forward to leveraging our shared commitment to superior customer service, product innovation and technology.”

12th November 2007/by Tyrepress Editors

Bridgestone Gets Star Billing at Super Bowl

Tyres will be given a high profile during the United States’ most watched televised event thanks to an agreement cemented between Bridgestone Firestone North American Tire (BFNT) and the National Football League (NFL). The deal, announced on November 7, gives Bridgestone title sponsorship of the NFL Super Bowl XLII and Super Bowl XLIII, as well as of the “Bridgestone Super Bowl Halftime Show” on both occasions.

“This is an unprecedented opportunity to showcase the Bridgestone brand to the world,” said John Gamauf, president of Consumer Tire Replacement Sales, BFNT. “We’re thrilled to partner with the NFL brand in presenting one of the most high-profile and entertaining programs in all of sports: The Bridgestone Super Bowl Halftime Show.”

8th November 2007/by Tyrepress Editors

Interstate Expands Team

Theo de Vries, Vice President of Interstate Tires, has announced two new additions to the team; Stefan Snoek and Pascal Kramer. Stefan Snoek is the new International Sales Manager. He has seven years’ experience within the tyre industry and has in-depth knowledge of the European tyre market. His job will include substantial travelling, participation in trade shows and customer service.

6th November 2007/by Tyrepress Editors

More Praise for Goodyear’s Eagle F1

Goodyear’s UHP Eagle F1 Asymmetric has bagged another award, this time at the SEMA show in Las Vegas. The widely read US publication Popular Mechanics selected the new for 2007 Goodyear rubber from the 4,000 plus displays and countless new products at the SEMA exhibition and awarded the tyre its Popular Mechanics Editor’s Choice Award for New Products.

“It is an honour to receive this award on behalf of Goodyear and the engineers who invented this tyre for the demanding enthusiasts in this segment,” said Bob Toth, marketing manager for Goodyear Auto Tires. “Goodyear’s Eagle brand of tyres have long been known for ultimate performance, and this recognition again helps to provide further credibility.”

2nd November 2007/by Tyrepress Editors