EU to Form Part of Larger Goodyear Strategic Business Unit
Executives at Akron have redrawn the borders on Goodyear’s global map, combining its European Union (EU) region with that of Eastern Europe,
Middle East and Africa (EEMA). The new grouping, to be known as Europe, Middle East and Africa (EMEA), will be the manufacturer’s second largest geographic region and second largest, after North America, in terms of annual sales revenue. In 2006 the combined annual sales revenue for the two former regions was US$6.5 billion. The amalgamation of the two regions takes effect on February 1, 2008.