marketing Archives - Page 150 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Yokohama Enters Partnership with Mazdaspeed

Mazda’s motor racing support operation in North America, Mazdaspeed Motorsports Development, has announced Yokohama Tire as a new partner for the B-K Motorsports Lola B07/46-Mazda MZR-R LMP2 team as of 2008. The multi-year partnership is, according to Mazdaspeed, more than just a sponsorship arrangement, with Yokohama acting as a key contributor to the team’s overall programme in terms of technical and marketing collaboration. The announcement of Yokohama’s partnership was made simultaneously to a similar agreement with BP.

31st January 2008/by Tyrepress Editors

CSEasy Nominated for Innovation Award

Continental’s CSEasy is apparently causing a stir in the materials handling world. A panel of experts from the Fork Lift Truck Association have put forward the clever technology for its prestigious innovation award. The CSEasy, launched little over a year ago is the first tyre of its kind to be fitted with a torque wrench and no need for a mounting press.

Jill Rodgers, marketing manager for industrial tyres at Continental commented: “With an adapter between the tyre and rim, the CSEasy eliminates any mounting press, accessory components and rim pool previously required. It also dramatically reduces costly vehicle downtime that has previously come when changing an industrial tyre. It is a market leading product that we are very proud of. We are really looking forward to the awards evening and seeing how we compete with the best innovations from across the industry.”

31st January 2008/by Tyrepress Editors

WRAP Promotes Retreads to Van Fleets

The Waste & Resources Action Programme (WRAP) is urging business and fleet managers to use retreads. The campaign is focusing on promoting the use retreads on Light commercial Vehicles. Jacks Guinness, marketing project manager at WRAP, said: “The use of retread tyres on Heavy Goods Vehicles (HGVs) is already well established in the UK, but WRAP has identified a significant opportunity for encouraging their increased specification by those with responsibility for fleets of LCVs. By highlighting benefits of retreads and tackling misconceptions attached to their use, we can bring the opinions of key decision-makers up to date and persuade them to look at retreads in a new way.”

30th January 2008/by Tyrepress Editors

Thatcham Give LaserTyre Quality Accreditation

At the end of 2007, Laserline Direct Limited celebrated the news that its LaserTyre product became the first device to gain the Thatcham Quality Accreditation (TQA) in the new Automotive Innovations category. Lasertyre is an optical direct tyre pressure monitoring system designed and manufactured in Italy by Laserline Group and replaces the original vehicle tyre valve dust caps, providing visual indication if the tyre pressure is correct or low.

Products that are submitted to Thatcham’s TQA scheme are subject to rigorous testing coupled with an assessment of the manufacturing process to provide an objective evaluation of the capabilities of the product alongside the claims of the manufacturer. All products that successfully gain the TQA accreditation are provided with a valid certificate of conformance and can then display the official logo on any associated packaging.

29th January 2008/by Tyrepress Editors

Cementing a Commitment to Recycling

From time to time words are spoken about the role tyre manufacturers and wholesalers do – or should – play in the full life cycle of the products they sell. The accepted consensus is for a greater level of responsibility, a role most parties have readily accepted. Michelin, the world’s second largest tyre manufacturer, was one of the first companies off the mark in the UK in terms of meeting this obligation, and its joint venture facility for the processing of end of life tyres – Sapphire Energy Recovery – is now in its eighth year of operation.

28th January 2008/by Tyrepress Editors

Tyrexpo Asia 2009 Opens for Business 6 Months Early

Tyrexpo Asia 2009 organiser, ECI International, has distributed more than 10,000 thousand brochures about the seventh staging of the popular tyre and equipment show. The exhibition will again take place in the Singapore Expo Centre, but the dates have been brought forward by six months to 24-26 March 2009. Traditionally held in September, the show has opted for the earlier dates to secure an exclusive slot in the increasingly-congested Asian exhibition calendar. The move is also designed to give exhibitors and visitors greater flexibility in scheduling their marketing and exhibition activity for the year. 45 per cent of exhibitors have already decided to appear again in 2009.

25th January 2008/by Tyrepress Editors

BFNT’s Gamauf to Retire

The vice-president of Bridgestone Firestone North American Tire (BFNT), John K. Gamauf, will retire from the company effective as of May 1, 2008. Gamauf, who also holds the office of president, Consumer Replacement Tire Sales, will be replaced by John Baratta, who currently serves as vice president, North American Consumer Tires Sales, BFNT. Baratta’s successor has yet to be named. Gamauf will continue to serve on BFNT’s board of directors.

Mark A. Emkes, chairman and CEO of BFNT and its parent company, Bridgestone Americas Holding, Inc. (BSAH) said: “I would like to thank John Gamauf on behalf of the entire Bridgestone Americas team for the great job he has done during his long, successful career with our company. Under his leadership, he and his team have developed the best consumer tyre dealer network in the country. Not only has he grown our consumer replacement tyre sales to record levels, he’s also done a tremendous job developing the individuals who make up his team. The result is the deepest and most talented bench in the industry. John’s truly ‘done it all’ when it comes to retail tyre sales.”

25th January 2008/by Tyrepress Editors

Pro-Cut Shows Off PFM 9.19 Lathe

Pro-Cut Europe, spent two days showcasing the new PFM 9.19 On-Car Brake Lathe in the Engineering section of Autosport 2008. Guy Carter, Sales Director for Pro-Cut Europe, said: “This is the fifth time we’ve been to Autosport but this was the first in the Engineering section and we will definitely be back.” The Pro-Cut stand attracted visitors from all over the world from
race car engineers to prototype designers and racing team owners.

Allen Hawkins, UK Sales Manager, said “I was glad I was only on the stand on Thursday – my voice went, we ran out of marketing material and I needed Friday in the office just to follow up the leads”. He continued: “In the two days we spoke to over a 100 interested parties and are extremely happy with the continued communication after the show and that’s just contacts from the domestic market.”

24th January 2008/by Tyrepress Editors

Toyo Commits to British International Motor Show

Toyo Tires reports that it has taken “the prime spot” at this year’s British International Motor Show. It is also said to have been the first tyre manufacturer to do so. In a statement Toyo Tires said that it hopes to capitalise on its highly visible presence and prime time location at this year’s event. Toyo Tires has previously maintained a presence at Goodwood Festival of Speed and other motorsport and motoring enthusiast events. So what prompted the move to this more mainstream audience?

24th January 2008/by Tyrepress Editors

TVS Projects 30% Growth, Hints at Future Greenfield Expansion

TVS Tyres expects to maintain a growth rate of 30 per cent in the Indian market, reports the company’s marketing general manager. Mr. M Sivasubramanian told India’s Business Standard newspaper that this projected growth has already been witnessed over the last three years, during which time the company has raised its production capacity from 600,000 to 900,000 tyres. He added that each year TVS Tyres is investing Rs 4 million (£51,800) in research and development.

Sivasubramanian also believes that the introduction of low cost cars, such as Tata’s long-awaited Nano, will not affect the two and three-wheel vehicle specialist’s sales. To the contrary, he commented, TVS project an increase in the demand for two wheeled vehicle tyres, in part due to the growing trend towards replacing tyres at shorter intervals than in previous years.

23rd January 2008/by Tyrepress Editors

TVS Develops Puncture Resistant Motorcycle Tyre

Indian manufacturer of tyres for two and three wheel vehicles, TVS Tyres, has launched a new puncture resistant ‘concept tyre’ it hopes will help secure a sizeable chunk of India’s fast-growing two wheeler market. The tyre’s puncture resistance quality is provided by a sealant gel. This gel coats the inner surface of the tyre and enables pressure to be maintained following a puncture without the need for further maintenance.

In a country where roads can greatly vary in surface quality, puncture resistance is a particularly strong selling point, and TVS hopes to capitalise on this. “The country’s first puncture-resistant tubeless tyres for two wheelers have been designed specially for Indian roads where punctures are common,” said S Balasubramanian, executive vice president Operations and Marketing, TVS Tyres.

21st January 2008/by Tyrepress Editors

Former PTNA Boss Mannino Announces New Venture

The former president and CEO of Pirelli Tire North America, Gaetano “Guy” Mannino, is drawing upon his years of sales, marketing and manufacturing experience with the Italian tyremaker in his latest business venture. Mannino, whose quarter-century tenure at Pirelli ended in October 2007, has announced the formation of Verdek, a consulting and trading company with corporate headquarters in Rome and offices in Connecticut and Tuscany.

21st January 2008/by Tyrepress Editors

Dieter Rogge Heads Continental Powertrain Division

Following Continental’s acquisition of Siemens VDO, and the divisional reordering that followed, Dieter Rogge has been named as head of Continental’s new Powertrain Division which employs around 27,000 people. With more than 60 sites throughout the world, the Division is one of the three new automotive divisions within Continental, the international automotive supplier. Powertrain brings together innovative and efficient system solutions affecting every aspect of a vehicle’s drive train and is divided into the following business units: Gasoline Systems, Diesel Systems, Electronics, Transmission, Sensors, Hybrid Electric Vehicle, Turbochargers and Actuators, Motor Drives & Fuel Supply.

21st January 2008/by Tyrepress Editors

Kumho Announces Executive Appointments

Kumho Tire USA Inc. announced that D.H. Ham has been named CEO of the company, in addition to his present role as president. J.H. Kim, who had been CEO for about a year, was reassigned by Kumho Tire Co. to a post with Kumho Asiana.

Rick Brennan, who had been director of brand marketing for Kumho, was promoted to vice president of marketing, and will report directly to Ham.

Mike Leverington, who had been in charge of Kumho’s marketing efforts, was named director of dealer programs.

James Rees was promoted to senior regional sales manager, and was also named Kumho’s salesman of the year. (Tire Review/Akron)

17th January 2008/by Tyrepress Editors

Snap-on Equipment Announces Key New Appointments

Snap-on Equipment has announced key new appointments in sales, marketing and operational roles as part of its strategy of further developing the Hofmann and John Bean brands and providing customers with an effective service and support infrastructure.

Matt Stephens has been appointed to the position of national sales manager. Stephens brings to Snap-on Equipment almost 20-years’ sales experience in the automotive aftermarket, most recently as UK sales manager for tyre consumables supplier, Auto4. Prior to that he was employed in the capacity of regional sales manager for Würth, the workshop supplies specialist. Stephens is supported by John Dawes, who joins as marketing coordinator. Dawes previously worked as a marketing specialist for semiconductor manufacturer, Microchip.

17th January 2008/by Tyrepress Editors