The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Carlisle Transportation Products BV, which produces specialty tyres, wheels, and industrial belts, has changed its European company name to The Carlstar Group BV. The new name is intended to combine “the strong heritage of the Carlisle brand while reflecting a renewed focus on the company’s future growth.” “The Carlisle brand has been built over a […]
Bridgestone, Continental Dunlop, Goodyear and Pirelli also voted as consumer Superbrands Michelin has been awarded Consumer Superbrand status for 2015. Michelin was “category winner” in the automotive products section of the consumer list. Bridgestone, Continental Dunlop, Goodyear and Pirelli were also listed in the automotive products category. Tyre brands dominated this part of the list […]
The First Utility Super League and Falken Tyre Europe have entered into a partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be […]
Aeolus Tyre reports it will exhibit at next month’s motortech Automechanika show in Madrid, Spain. Its key focus will be the ACE2 range, however the tyre maker says it will also promote its full passenger car tyre range there as well as provide extensive information on its 2015 marketing programme.
Bridgestone Americas Tire Operations (BATO) has appointed Marshall Hyzdu to head marketing within its commercial tyre business. As vice-president of BATO’s Commercial Tire Division, Hyzdu takes on responsibility for marketing initiatives related to OTR and truck and bus tyre products for the company’s Bridgestone, Firestone, Bandag and Dayton brands in the region where BATO is active.
Parts and workshop equipment distributor Andrew Page has rebranded its entire national network, including many former Unipart Automotive centres. Covering the original Andrew Page and Camberley Auto Factors branches, as well as the 21 Unipart Automotive centres purchased in July, branches have now received new signage and team uniforms to reposition the group as Andrew Page, the Autoparts People.
The new Tire Group International website has gone live, and the wholesaler says that along with a number of navigational and aesthetic changes, the www.tiregroup.com site now offers the convenience of up to the minute container tracking and ‘intuitive’ order placement.
JK Tyre has been chosen as a Superbrand for the year 2013-14 and ranked amongst the top ten per cent of all brands, across categories in India. This is the third year in a row that Superbrands India has chosen JK Tyre as a Superbrand, and so far it is the only Indian tyre brand to be chosen as a Superbrand. This year, the company improved its overall net score from 6.8 to 7.6 out of 10.
Leading Indian tyre manufacturer MRF Tyres has agreed to become an ICC global partner, which includes sponsorship of the ICC Cricket World Cup in 2015. MRF has had a long-standing involvement in cricket as bat sponsor to famous players Sachin Tendulkar and Steve Waugh. And, according to the company, MRF’s ‘Pace Foundation’ has earned itself […]
Partnerships between tyre manufacturers and game software developers are nothing new in motorsport simulations. However the broad range of tyre applications is being increasingly matched – much to the chagrin of the #GamerGate “campaign” – by the breadth of subjects presented in popular video games. Popular franchise Farming Simulator completes the cross-platform release of its 15th iteration this week, and with a large increase in the range of machinery brands presented in-game, publisher Giants Software has upped the ante considerably. Agricultural tyre manufacturer Trelleborg has been selected as the in-game tyre supplier, a partnership that the manufacturer has pronounced itself “delighted” to “associate [its] brand” with. Trelleborg even announced its intention to use the game as part of its stand at forthcoming agricultural exhibitions.
Goodyear today published a whitepaper culminating in recommendations including incentives for truck fleets to purchase high label-rated tyres and the mandatory fitment of TPMS in commercial vehicles in a way similar current rules for passenger cars. Other recommendations include: offering incentives for fuel efficient fleets; clarity on reforms to rules related to weights and dimensions of commercial vehicles; further guidelines on cross-border operations of larger vehicles; more support to make the most from new telematics technology like harmonized standards for telematics; and extra support from regulators to the road fleet sector to attract and retain skilled drivers.
Super-fast broadband is now commonplace across the UK. According to the telecoms regulator Ofcom, the average speed in the UK is now 18.7mbps. Even in rural areas they are generally getting speeds of 13.6mbps. To put this in perspective, the UK average five years ago was 4.1mbps and at that time many places were not getting speeds as high. But what’s all this got to do with tyres? The specific answer is that this month we are covering the “Online Tyre Business” in some detail. But the more general answer is because it is increasingly prominent part of our culture and therefore tyre-buying consumer behaviour. But first another statistic.
French manufacturer Michelin has won our global online tyre brand value rankings for the seventh consecutive year. However, while Michelin deserves credit for the unparalleled achievement. This year’s research also shows significant growth from Korean manufacturers/mid-range brands. Tyres & Accessories once again partnered with NetNames, a partnership that this year celebrates its 10th set of annual results and 10 years of assessing tyre brands’ online prominence and sentiment.
Tyre businesses still play to traditional gender stereotypes, according to new research. A study conducted by PH Media Group has found the typical voice profile used by firms in their audio branding is male and aged 35 to 45. The most popular voice is also friendly and upbeat in tone, helping to convey a sense of reliable service, while instilling a positive attitude in customers.
None of this will come as a surprise, given typical perceptions of the industry but audio branding specialist PH Media Group advises tyre firms to consider breaking with stereotypes where appropriate and choose branding that reflects an increasingly diverse customer base.
Crispin Turner, previously marketing communications manager at JCB, has joined Goodyear Dunlop UK & Ireland as commercial product marketing manager. Turner, who previously oversaw for the marketing of products in North, South and Central America at JCB, as well as looking after two products globally, joins Goodyear Dunlop to lead its marketing activities across the commercial vehicle business, reporting into UK and Ireland commercial director, Marc Preedy. Adam Stanton who was previously Commercial Product Marketing Manager is taking up a new post as Commercial Product Marketing Manager for EMEA. In this role he will focus specifically on Retread and OTR products reporting into Davide Califano, marketing manager EMEA.
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