marketing Archives - Page 146 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

Customer is King?

It’s an age-old (and some would argue overused) cliché in the tyre industry, but to what extent is the customer really king in the UK tyre retail business? Could sales staff have even taken this approach too far, at the expense of optimum sales prices? This month, in the first part of an exclusive bi-monthly ‘mystery caller’ series, Tyres & Accessories is publishing an insight into the service performance of retail outlets up and down the country, produced in association with research specialists, Encircle Marketing.

Ever wondered how much the average tyre retails for (broken down by speed rating, sales channel and indexed against the market average)? Want to know which brands tyre fitters recommend first and what sales arguments they use? Look no further than this page in this month’s magazine and the UK section in future issues (starting in June 2008’s T&A) for further detailed mystery shopper analyses. The conclusions published here are drawn from March 2008 data based on over 12,000 prices, more than 4,000 argumentations and in excess of 1,800 mystery calls made up till 27/03/08.

18th April 2008/by Tyrepress Editors

Best of British

In February 2007 Cooper Tires opened a new European Technical Centre (ETC) alongside its factory in Melksham, thus beginning the Wiltshire site’s transformation from a production location for Avon brand tyres into a hub for the company’s Europe-wide activities. Under the guidance of ETC general manager Marcus Hancock – a 19-year company veteran who began his career at Melksham before furthering his career with Cooper in the US – the centre has spent the 14 months since its opening taking full responsibility for the design and development of products manufactured at Melksham, with high-performance passenger car tyres a particular focus. The first such tyre to be primarily developed in-house at the Melksham ETC was ready to be launched in March 2008.

18th April 2008/by Tyrepress Editors

Cooper Contracts Sapphire for Waste Tyre Disposal

Cooper Tire and Rubber Company Europe Ltd has awarded a waste tyre collection contract to Sapphire Energy Recovery. According to the companies the contract reduces the number of miles waste has to travel for waste disposal and therefore reduces the company’s carbon footprint.

Sapphire Energy Recovery is now transporting the majority of the waste tyres generated during the manufacturing process to Lafarge Cement’s Westbury Works just nine miles from Cooper Tire’s Melksham factory, where they are consumed in the cement kiln.

18th April 2008/by Tyrepress Editors

Hankook Tire Starts Tame the Road Global TV Campaign

A new Hankook TV commercial featuring heroes, sports coupes and “furious” car chases is part of a new global TV marketing campaign currently being enacted by Hankook Tire. The campaign is currently rolling out simultaneously across Europe, China and the US.

The 20-second clip stands out with its 3D animation, offering TV audiences a “never-seen-before” action-packed perspective in a tyre commercial. The brand-new Hankook Ventus V12 Evo takes centre stage in the story, whose impressive appearance is experienced close-up by viewers. The effects created by award-winning creative studio Shilo TV is designed to captivate viewers.

16th April 2008/by Tyrepress Editors

CST wins Quality Performance Award

Continental Sime Tyre (CST) received its second straight Outstanding Quality Performance Award from Toyota’s Assembly Services Sdn. Bhd. on 31st March 2008. The award for 2007 was presented at the 13th Toyota Suppliers’ Conference held at the Bluewave Hotel in Shah Alam, Selangor, Malaysia.

The award was presented for tyres supplied by CST’s Alor Star plant for 3 Toyota models, i.e. Toyota Innova, Hilux Single Cab and Fortuner. The four criteria for selection were:

15th April 2008/by Tyrepress Editors

Goodyear Introduces New NA Truck Tyres

Goodyear has added two new tyres to its North American regional truck tyre product portfolio. The company is introducing the Unisteel G149 RSA RH tyre for on-highway regional service and the Unisteel G150 HSA for school bus and city or neighbourhood driving.

The two tyres, with their differing intended applications, replace a single tyre. Steve McClellan, vice president of Goodyear commercial tyre systems, said, “Two is better than one, particularly when customers formerly had to use one tyre to do it all. In this case, we have focused each tyre on specific applications to better serve our customers with enhanced performance and treadwear.”

11th April 2008/by Tyrepress Editors

Goodyear Assurance Offers Wet & Dry Grip

Motorists in the Asia Pacific region will benefit from the latest Goodyear offering, scheduled for an April 15 release. Called the Assurance, the mid-size passenger car tyre is intended to offer a superior level of grip in wet or dry conditions. Richard Fleming, managing director of Goodyear Asean and Thailand, said Goodyear produced the Assurance as part of its commitment to produce “greater, safer products that revolve around safety and meet key consumer needs.”

11th April 2008/by Tyrepress Editors

Indian Truck and Bus Tyre Exports Growing

Data released by India’s Automotive Tyre Manufacturers’ Association indicates that exports of bus and truck tyres from this country increased 8.9 per cent between April 2007 and January 2008, with a total figure of 2.07 million units sold in this period. Total revenue from exports also grew during this period, by 4.6 per cent to Rs 17.35 billion (£218.4 million).

8th April 2008/by Tyrepress Editors

Yokohama Shows New Parada Spec-X

Japanese tyre manufacturer, Yokohama, has signalled its intention to “tighten its relationships with business partners and resellers” at the Essen show. “The trade show is seen as a barometer for the tyre sector”, stated Rolf Kurz, the head of Yokohama’s marketing department in Germany adding: “Trends showing up there often influence the entire business for years.” Utilising a new lounge concept, Yokohama wants to make use of the large attendance of the trade show, while creating a relaxed atmosphere for business talks. The Yokohama stand is expected to cover a space of nearly 300 square metres.

Of couse there will be a new tyre on display as well. The Parada Spec-X is available in sizes of up to 24 inches, a fact that underlines Yokohama’s intention to further establish its position in the tuning scene. The tyre, completing the established Parada series, was especially developed to meet the needs of powerful SUVs.

8th April 2008/by Tyrepress Editors

Shanghai Baolong Supplies Leading OEMs

International News, News, UK News

As an official supplier of tyre service products to Ford, GM and Chrysler, Shanghai Baolong Automotive Corporation hopes to maximise the value of these contracts when it comes to marketing its Digitire aftermarket TPMS products.

Baolong started its business working with the trade, and now after 10 years of development the company has grown into a corporation covering R&D, investment, production and trade. As a way of offering top quality products to our customers, Shanghai Baolong Automotive Corporation and its subsidiaries follow the requirements of ISO9002, QS9000, VAD6.1, ISO/TS16949 and established a strict QC system.

7th April 2008/by Tyrepress Editors

Bridgestone Appoints Tim Lee as National Account Executive

Tim Lee has been appointed as national account executive within Bridgestone’s consumer sales department. Lee joined the organisation in 2000 as a co-ordinator in the Brussels office, working with the product planning team. He transferred to the UK marketing team in 2004 and took up the role of product market analyst.

4th April 2008/by Tyrepress Editors

Wondermask WPS Speeds Wheel Refurbishment

Cumbrian Marketing has introduced what it describes as “a speedy and simple solution to alloy wheel refurbishment.” Called Wondermask WPS (Wheel Paint System), it is a fast and convenient way to mask wheels prior to refurbishment, saving both time and money.

The fitter should deflate the tyre and break the sealed bead (there is no need to remove the tyre from the rim), place the Wondermask WPS between the rim and the tyre, stretch it until it becomes fixed around the full wheel rim and secure it to the underside of the tyre before painting. The whole process, says Cumbrian Marketing, takes less than two minutes, compared with up to 15 minutes if using tape and paper.

3rd April 2008/by Tyrepress Editors

Amerityre Hires Marketing VP

Amerityre Corp. has hired Michael Kapral as vice president of marketing. Kapral was most recently general manager of tyre products for polyurethane material-maker Carpenter Co. (Tire Review/Akron)

3rd April 2008/by Tyrepress Editors

Formation of Bridgestone Bandag Tire Solutions Announced

Officials from Bandag announced on March 31 the organisation of Bridgestone Bandag Tire Solutions, a new business that will combine sales and marketing for Bandag and the Bridgestone truck tyre group. Saul Solomon, who has served as Bandag president, chairman and CEO since mid-2007, will become president of the new organisation, which will continue operating out of the Bandag Muscatine, Iowa headquarters.

According to Bandag spokesman Bill Block, the new organisation “gets all of the Bridgestone new truck tyres and Bandag retreads all under one business unit … It’s quite a large operation all together.” He added: “We’ll have to think about new tyres as well as retreads … That will affect the way employees do their jobs throughout almost every part of our operation in Muscatine.”

2nd April 2008/by Tyrepress Editors

Michelin OE for Honda Civic in India

Michelin India Tyres disclosed on March 31 it has begun supplying tyres to Honda Motors India for their Civic saloon. The tyre chosen for the Civic is the premium Energy MXV8, a tyre Michelin India CEO Jean Paul Caylar said is “truly designed for comfort and chosen by the main Asian car makers for its silence and fuel savings.

“We see this as a first step in starting a relationship with Honda in India to compliment an already very close partnership we share with Honda worldwide” said Caylar. Director of sales and marketing for Honda in India, T Natsume, added ”we are extremely pleased to have Michelin as one of the partners for the Honda Civic.”

1st April 2008/by Tyrepress Editors