Reifen 2008: New Vredestein Winter Tyres, Maloya Rebranded
Dutch manufacturer Vredestein utilised the opportunity of Reifen 2008 to exhibit their newest addition to Vredestein winter range, the Snowtrac 3. The tyre is the company’s follow-up to their highly-rated, award winning bestseller – the Snowtrac 2 – and uses a different tread compound to its predecessor that the company says will provide greater levels of grip in winter conditions. Additionally, the company officially launched its new studded winter tyre: the Arctrac, which Vredestein claims will “come into its own in heavy frost.” The company also announced the rebranding of its Swiss Vredestein Group member, Maloya, a move that aims to appeal to “a young, modern and dynamic target group.”