Falken appoints new head of European marketing
On 1 July, Stephan Cimbal took over as Falken Tyre’s head of marketing for the European region. He reports to Markus Bögner, marketing director Europe at Falken Tyre Europe GmbH.
The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
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Hankook appoints Antal Takacs as marketing director
Hankook Tire Europe appointed Antal Takacs as marketing director on 1 July 2015. In his new role, Takacs takes responsibility for European pricing, product marketing and distribution channel management.
Antal Takacs will focus on the further development of a pan-European pricing strategy and the reinforcement of Hankook’s Europe-wide marketing strategy. “Our current aim, is to optimise our pan-European marketing strategy, so that we meet our clients’ needs professionally and strengthen the brand awareness in all over Europe”, Hankook’s Head of Europe, Ho Youl Pae stated.
Maxxis Gives County a Makeover
County Tyres is the latest dealership to have had a complete makeover courtesy of Maxxis, after demonstrating its commitment to the tyre manufacturer. The Newport Centre of Excellence will now have all of its external signage updated courtesy of the tyre maker and Stapleton’s.
Euromaster partners with NetBooster for European digital performance strategy
NetBooster has been selected to assist Euromaster in the development and implementation of its international digital performance strategy across Europe (including ATS Euromaster in the UK), using SEO, PPC, display advertisements, social media, RTB and CRM approaches.
Trelleborg appoints EMG for industrial tyre PR
EMG, the leading international B2B and industrial communication specialist, has been appointed by Trelleborg industrial tyres operations, to develop and manage its media relations programme in the EMEA.
Apollo appoints J. Walter Thompson as global creative agency
Apollo Tyres has appointed J. Walter Thompson Company as its global creative agency. According to Apollo, the agency won after a multi-agency pitch. J. Walter Thompson Company replaces Apollo Tyres’ earlier agency, The Brooklyn Brothers.
Giti Tire appoints product manager to develop GT Radial, Primewell TBR tyres
Giti Tire has appointed Richard Hutchins to the newly created position of senior product marketing manager – Europe for its Truck and Bus Division (TBR). The manufacturer said that Hutchins will be instrumental in new product developments and implementation of TBR tyres into OE and replacement markets. He will also contribute to product strategy, including technical, competitor, pricing and market analysis.
Lassa Tyres sponsors all indoor FC Barcelona teams
FC Barcelona ad Lassa Tyres have signed a sponsorship deal which makes the Turkish tyre brand a global partner for the next four years. Under the global partnership rights, the club’s basketball, handball, futsal and roller hockey teams, will officially be named as “FC Barcelona Lassa”. The deal took effect on 1 June 2015 and makes Lassa Tyres the “Official Tyre Partner” of FC Barcelona.
Firestone to be present at UK, European music festivals
The marketing department at Bridgestone Europe is putting in overtime to assert the Firestone brand’s cool credentials. The company says Firestone plans to reassert its presence on the European market as a “dynamic, energetic and above all cool brand for the young and young at heart,” and these efforts include the brand’s sponsorship of music festivals in Spain, Germany, France, Poland, Italy and the UK The ‘Firestone Music Tour’ will be present at major festivals in these six countries during the summer.
Rubber and metal – Vianor changes tyres with Hammerfall
In Nokian Tyres’ opinion, advertising within the tyre industry is often boring, and they may have a point. So the company decided to do something about this by arranging and filming a surprise for customers at one of its Vianor retail centres in Gothenburg, Sweden. Unsuspecting motorists arriving for tyre changes were treated to a ‘personal gig’ from Swedish heavy metal band Hammerfall, and the YouTube video of the event has been viewed almost 700,000 times within three days.
Italian launch for Kumho Flagship Store programme
Following the rollout of similar facilities in South Korea, the US, Australia and the UK, Kumho Tire opened its first ‘Kumho Flagship Store’ in Italy on 20 March. As in the other markets, the Italian flagship centre scheme aims to reward and help dealers who focus on the Kumho brand. The first facility, at the Pneus2000 centre in Offanengo, Cremona province, was selected from within the tyre maker’s Kumho Platinum Club network in Italy and will be followed in the near future by other centres in main cities throughout the country.
Goodyear launches ‘My Feel Good Place’ social media campaign
Goodyear launched a new social media campaign to back up its “Made to Feel Good” slogan. The “My Feel Good Place” campaign is being run through Instagram, collecting images of people’s favourite spots from around the world and automatically generating an interactive map. Goodyear states that the initiative represents an expansion of its mission statement; the manufacturer wants to expand the meaning of its slogan from “giving people the experience of a comfortable journey to the experience of that next inspiring, familiar or even life-changing destination.” Instagram users can submit pictures to the platform tagging a photo with #MyFeelGoodPlace. Their shot may then be eligible to win a few prizes, including a grand prize of two Goodyear-sponsored around the world airline tickets.
Carlisle becomes Carlstar
Carlisle Transportation Products BV, which produces specialty tyres, wheels, and industrial belts, has changed its European company name to The Carlstar Group BV. The new name is intended to combine “the strong heritage of the Carlisle brand while reflecting a renewed focus on the company’s future growth.” “The Carlisle brand has been built over a […]
Michelin is top UK automotive product Superbrand
Bridgestone, Continental Dunlop, Goodyear and Pirelli also voted as consumer Superbrands Michelin has been awarded Consumer Superbrand status for 2015. Michelin was “category winner” in the automotive products section of the consumer list. Bridgestone, Continental Dunlop, Goodyear and Pirelli were also listed in the automotive products category. Tyre brands dominated this part of the list […]
Falken Tyre partners with Rugby Super League
The First Utility Super League and Falken Tyre Europe have entered into a partnership that will see the Japanese tyre manufacturer become an official partner of the UK’s elite Rugby League competition. Falken Tyre Europe’s first association with Rugby League will initially see their branding at all major games with further exposure set to be […]
