marketing Archives - Page 138 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Kraiburg and Nortenha See EM Potential

Kraiburg, the Austrian-based supplier of retreading materials and equipment, has been working in partnership with Portuguese retreader, and ex-Recamic licensee, Nortenha since the beginning of 2007.

As well as co-operating closely in the heavy truck tyre retreading segment, both companies see great potential for more intensified co-operation in the earthmover segment; a segment which Kraiburg Sales & Marketing Director Holger Düx was highlighted on the company’s stand at this year’s Essen show.

With its newly-established EM segment, Kraiburg says that it is now one of the few suppliers to cover all processes, i.e. the precure, mould cure and smooth and groove processes. Northenha recently invested in these segments, adding a 300,000 euros robot-controlled “MGT One 63″ buffing machine, including a peeling and grooving unit, plus a new extruder and autoclave. These investments mean that smooth and groove and precure retreading can now be offered for tyre sizes of up to 57”.

28th August 2008/by Tyrepress Editors

KRT Looks to Continue Independent Success

With an inventory in excess of £7 million, Kings Road Tyres (KRT) claims to have secured a high level of penetration into the UK market for truck and bus tyres.

KRT has been marketing and distributing TBR tyres for the past four decades in which time it has become one of the largest independent distributors in the UK and Ireland.

The company’s extensive TBR stocks range from premium brands such as Bridgestone, Continental and Dunlop to Firestone and its own brand Kingstone, all the way through to the economy range of Kumho and its very latest additions – Infinity and Aeolus. KRT is very proud of its ability to offer a wide range of brands and fitments, covering short and long haul, construction, on/off road and city tyres, maintaining a choice of tyres to suit their customer’s needs, while making the best effort at combining quality with competitive pricing. The firm claims to be “committed to offering customers a product to suit both quality and price.”

27th August 2008/by Tyrepress Editors

New Super Wide from Michelin

Michelin North America added the Michelin X One XDN2 to its super wide line-up. The tyre was unveiled at last week’s Great American Trucking Show in Dallas. The tyre will hit the market with November, MNA said, and replaces the X One XDA-HT Plus.

“This tyre takes the traditional compromise between traction, long-life and fuel efficiency, and throws it out the window,” said Marc Laferriere, vice
president of marketing, Michelin Americas Truck Tires. “By utilizing two different Michelin Durable Technologies, the X One XDN2 tyre delivers
significantly increased tyre life and exceptional, uncompromised traction, complementing the significant fuel efficiency gains of a Michelin X One wide
single tyre.”

The XDN2 tread incorporates Michelin’s Matrix Siping Technology, corrugated grooves in the tread blocks that add rigidity to aid traction and wear, MNA said. The tyre will be available in sizes 445/50R22.5 and 455/55R22.5. (Tire Review/Akron)

27th August 2008/by Tyrepress Editors

NETE Appoints New Wholesale Marketing Coordinator

Leading North East region car care specialist, North Eastern Tyre and Exhausts, has made a strategic addition to its team to help further the company’s success. Joanne Hooper, from Darlington, has been appointed as marketing coordinator for the wholesale arm of the business.

Known as NE Wholesale, this area of the business is dedicated exclusively to trade customers. NE wholesale operates four warehouses in locations throughout the North of England, and within these facilities carries in excess of 100,000 tyres, giving the company assurance that trade customers receive the best possible service and swift delivery; indeed, some 95 per cent of the company’s trade customers receive a minimum of three deliveries each day. Given the current scope of operations, NETE believes the time has come for a dedicated marketing specialist to further the success of this part of the company.

22nd August 2008/by Tyrepress Editors

Dunlop India Test Marketing Sumitomo PCR Tyres

Dunlop India has reportedly begun the test marketing of passenger car radials produced by Sumitomo. These tyres will be sold in India under the Dunlop brand name.

The company’s plans to import passenger car radials is in addition to its TBR and OTR tyre imports, a current necessity for Dunlop. “We are facing technical problems in stabilising the production at Sahagunj beyond 50 tonnes a day,” commented Ruia Group chairman Pawan Kumar Ruia. “Until the problem is over, we cannot go for the slated capacity expansion.

21st August 2008/by Tyrepress Editors

Hankook US Prices Rising up to 10%

As of October 1, prices for Hankook Tire products in the US will increase by up to 10 per cent. The new price structure will apply to the company’s full range of passenger car, light commercial and truck tyres.

“While our company continues to make every effort to control manufacturing and distribution costs without compromising service to our customers, the unprecedented increases in the costs of raw materials and energy make this announcement necessary,” stated Bill Bainbridge, Hankook’s director of brand communications. He added that the company’s price increases are consistent with price rises announced recently by other major tyre manufacturers marketing their products in the US.

21st August 2008/by Tyrepress Editors

Hankook Australia Launches New Website

Hankook Tyre Australia has launched a refreshed and revamped website in an effort to regenerate the company’s brand in the domestic market.

José Angeles, the associate marketing manager of Hankook Tyre Australia stated that “The renewed Australian website incorporates key visuals, structure and localised content consistent with the global website… This website is a user-friendly experience suitable for anyone, be they a young racer searching for the latest street-legal performance tyres or an elderly couple looking for the closest Hankook dealer.”

21st August 2008/by Tyrepress Editors

Toyo Presenting Sponsor of Speed Races

Toyo has been named the presenting sponsor of this weekend’s SCCA Speed GT and Touring Car races at Mosport International Raceway, and presenting sponsor of the Speed Touring Car season finale at Road Atlanta.

Part of the Mobil 1 Grand Prix of Mosport weekend with the American Le Mans Series, this weekend’s Speed GT race will be referred to as the Mosport Speed GT Presented by Toyo Tires, and the touring car event will be called the Mosport Speed Touring Car Presented by Toyo Tires.

“Toyo is proud to be the presenting sponsor of the exciting Speed GT and Touring Car events at Mosport, and for the final Touring Car race of the season at Road Atlanta,” said Steve Hutchinson, Toyo’s vice president of marketing. “Toyo has enjoyed a long association with Speed World Challenge, showcasing both the technology and performance capabilities of our Proxes line of high performance tires.” (Tire Review/Akron)

20th August 2008/by Tyrepress Editors

CarbonBlack TyreXchange Surveys Consumer Behaviour

CarbonBlack TyreXchange, the Australian independent online marketplace for tyres and auto services, has revealed the results of its latest Independent Tyre Brand Scorecard, which focuses on consumer purchasing behaviour. The survey appears to reveal the rise of social marketing in tyre retailing, which allows word-of-mouth among consumers to impact in a more pronounced way the choices buyers make.

The e-tailer suggests that this trend is a result of greater sophistication and awareness among consumers and tyre retailers that traditional advertising no longer has the same impact on consumers. Socially disseminated information, meaning the presence of consumer reviews on websites especially, in addition to relevant point-of-sale marketing and consumer education are, CarbonBlack suggests, increasingly able to influence the purchase cycle and are having a greater impact on consumer choice. The company states that these findings reinforce the value of both the internet and tyre dealer network importance for consumer tyre purchases.

20th August 2008/by Tyrepress Editors

Pro-Align Going the Extra Mile for Customers

Pro-Align says its passion for wheel alignment means the company is prepared to go far beyond simply supplying Hunter wheel alignment equipment. It has been instrumental in initiating the debate on the creation of a wheel alignment standard, which can be recognised by the industry and consumer alike.

From Pro-Align’s own experience and feedback from customers who have selected Hunter alignment systems, a demand exists for a ‘proper’ four-wheel alignment service. By ‘proper’, businesses mean they are looking to make sure the alignment service they offer is carried out as close to the car manufacturer’s procedures for wheel alignment as possible – thus leaving minimal room for criticism that ‘they don’t do it right’.

19th August 2008/by Tyrepress Editors

You’ll Be Amazed – the Kwik-Fit Fitter is Back

There were – thank goodness – no dance routines or jaunty jingles, and not be a jumpsuit in sight, but in spite of these trimmings being absent the Kwik-Fit fitter burst back onto television sets on the evening of August 18 – after the company responded to customer requests to bring back one of Britain’s most loved advertising icons.

To confess you remember the Kwik-Fit fitter’s original screen debut is to admit you’re getting on a bit – amazingly, it’s been nearly a quarter of a century since the legendary Kwik-Fit fitter first landed in our living rooms on September 11th, 1984. The company says that the fitter has grown up during his absence, and he now represents the face of a new Kwik-Fit.

19th August 2008/by Tyrepress Editors

Hunter Makes Promotions

Hunter Engineering has made a number of management appointments. Dave Smith, recently named senior vice president, will oversee the U.S. and Canadian field organizations and Hunter’s marketing department. John Zentz has been promoted to vice president of sales, responsible for Hunter’s 23 U.S. regions and field managers.

18th August 2008/by Tyrepress Editors

Bridgestone TV Commercials Make Cannes Shortlist

What do “The Pianist,” “Pulp Fiction” and Bridgestone brand commercials featuring a screaming squirrel and a lucky dog have in common? All four works have been finalists at prestigious festivals in Cannes.

Inspired by the Cannes Film Festival, the Cannes Lions International Advertising Festival is held each year to recognise creativity in advertising from around the globe. Though they didn’t win the festivals’ top prizes like “The Pianist” and “Pulp Fiction” did, the two US Bridgestone brand commercials were chosen as finalists, placing them among the top 10 per cent of the more than 4,600 entries from 85 countries in this year’s advertising festival.

15th August 2008/by Tyrepress Editors

UK Batteries Launches Online Ordering System

UK Batteries has launched an online ordering service. As well as browsing the online product catalogue and ordering stock for delivery, the new system means customers can also access a real time invoicing facility and a product fitment guide.

After receiving a bespoke username and password from staff at the company’s Manchester headquarters, customers can log onto the www.ukbatteries.co.uk or www.platinumbatteries.com websites and access their own personal ordering portal.

15th August 2008/by Tyrepress Editors

MAM to Target Tyre Market With Appointment

MAM Software is aiming to target the tyre market following the company’s appointment of Graham Dunford as a new Senior Sales Manager for its Autopart ERP solution. Dunford will spearhead the company’s drive into the tyre market, with a focus on increasing its penetration of the retail, wholesale and fast-fit sectors.

MAM Software is reportedly the largest provider of distribution and retail ERP solutions into the automotive aftermarket and has already established a significant user base in the tyre, fast fit and repair sector. As well as supplying national chains such as Formula 1 Autocentres, Mr Clutch, Wilco Fastfit, LSUK and Just Car Clinics, MAM also supports several well-known regional tyre companies and exhaust distributors including CES, Goodtread and Cooper Brothers.

15th August 2008/by Tyrepress Editors