marketing Archives - Page 135 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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2008 Breaks the Mould at Brake Engineering

2008 has been a “record-braking” year for Brake Engineering, with the company developing more products in the space of 12 months than every before. And the commitment to be first to the market with new part numbers remains a key part of Brake’s strategy. To date, 2008 has seen 47 brake discs, 36 calipers, 4 drums, 48 hoses 14 master cylinders and 4 wheel cylinders added to the range. With 24 of these part numbers being launched in the Aftermarket since the summer.

13th October 2008/by Tyrepress Editors

Goodyear Releases Aviation Tyre for Business Jet Sector

The Goodyear has introduced its Flight Eagle LT (Light Turbine) tyre for the rapidly growing entry level, very light and light jet business segments. The new tyre is an extension of Goodyear’s Flight Eagle line of aviation tyres, a leading choice for business jets.

“Throughout our 100 year history, Goodyear Aviation has been involved in many aviation developments,” said Pierre Jambon, general manager of Goodyear’s Global Aviation Business. “From supplying tyres to the Wright brothers, to providing the right tyres for Embraer’s newest personal jets, we have earned our reputation as an innovator. The business and personal jet category is our next step in this progression. We are pleased to launch this product for aviation’s newest segment, the light turbines.”

10th October 2008/by Tyrepress Editors

Cheaper Rubber Doesn’t Equal Cheaper Tyres – Indian Manufacturers

Despite the prices for natural rubber in India dropping more than 32 per cent in the last two months, tyre manufacturers in this country appear reluctant to follow suit with their own prices. The price of natural rubber fell below the Rs 100 ( ) a kilogram mark on October 7, the first time it has done so this year after rising to a high of Rs 140 ( ) per kilogram in August. The fall in the price is attributed to a decline in crude oil prices and a slide in international rates for latex. Further decreases in the price of natural rubber are also expected in India, the result of peak production season supply and diminished purchasing from industrial users.

10th October 2008/by Tyrepress Editors

Cooper Taking Over British Formula 3 Tyre Supply

Tyre supply and title sponsorship for the British Formula 3 International Series, the domain of Avon Tyres since 1982, will be handed over to parent company Cooper Tire as of next year, event organiser SRO has confirmed.

“Through our many years in British F3 with the Avon brand, we know that it is a genuine stepping stone of great drivers on the way to F1, and therefore requires the very best components in every area,” said Cooper Europe managing director Julian Baldwin. “Avon Tyres is very well established in British and European motor racing and, as Cooper Tire grows as a brand in Europe, we want it to stand for the same standard of quality. Cooper’s racing tyres deserve to be allied with a high-profile championship in Europe and you don’t get much bigger than British F3.”

10th October 2008/by Tyrepress Editors

Avon Tyres Extends British GT Title Sponsorship

Avon Tyres has formalised a deal with British GT Championship organisers SRO to continue its title sponsorship of the UK sportscar series for an additional three years, until the end of 2011. The brand completes its existing three-year tenure as supplier and title sponsor of the championship at Donington Park on the weekend of October 11 and 12.

Tyre supply for the British GT has been in Avon Tyres’ hands since 2006, and in that time thousands of GT tyres have been raced for more than 120,000 miles. “We have enjoyed the first three years of working with the British GT Championship,” said Cooper Europe managing director, Julian Baldwin. “The mix of cars and their very different handling characteristics really tests our expertise, but so far our crew has risen to the challenge, and they will relish another three seasons of doing so with a field of such high-powered machinery.”

10th October 2008/by Tyrepress Editors

Trelleborg Raises Industrial Tyre Prices 7%

Trelleborg Wheel Systems has announced that it will increase industrial tyre prices by between 7 and 10 per cent. In a statement dated 9 October the company explained that the increase had been precipitated by recent raw material price increases throughout the year. The price increase has already been implemented in the US and in the Asian-Pacific region. Roberto Zampieri, marketing manager for Europe, explained: “Numerous actions have been undertaken to streamline and cut internal costs. However, due to frantic market conditions, we have to take this action.”

9th October 2008/by Tyrepress Editors

Farming by GPS a Goodyear Farming Innovation Award Contender

Set the Sat Nav, son, it’s time to plant the crops! Sounds far fetched, but this scenario is not far from becoming reality. Llanystumdwy, North Wales farmer Arthur Parry, who has invented a seed drill that used GPS technology to sow patterns and logos into the ground, has become one of three finalists in the Goodyear Farming Innovation Award 2008.

9th October 2008/by Tyrepress Editors

Amerityre Ships Five New Light-Weight Fill Machines

Amerityre corporation – the Boulder City, Nevada-based research and development company working with proprietary polyurethane technologies – has reported the shipment of five light-weight fill machines for its high-quality polyurethane foam for use in the commercial tyre fill market.

Each fill machine is expected to pump between 100,000 to 200,000 lbs of fill material annually, although the capacity of each machine is more than 500,000 lbs per year. The company expects to place an additional six machines with other potential customers this fall. The fill machines are being sold to new customers in combination with Amerityre’s tyre fill material, which is marketed under the name Amerifill. The material is based on Amerityre’s “flat-free,” closed-cell, environmentally friendly polyurethane foam technology.

8th October 2008/by Tyrepress Editors

Stephanie Streeter Elected to Goodyear Board

Goodyear Tire & Rubber has elected Stephanie A. Streeter, former chairman, president and chief executive officer of Banta Corporation, to the company’s Board of Directors. “Stephanie Streeter is a respected business leader who led sales and earnings growth for a successful consumer products company and drove record revenue growth during challenging times with a global printing and supply chain management firm,” said Goodyear chairman and CEO Robert J. Keegan. “Her business leadership experience and marketing knowledge will be of significant value to our board of directors.”

8th October 2008/by Tyrepress Editors

Cooper Launches Rebate Promotion

With its U.S. plants back on-stream, Cooper launched a national rebate promotion. The “Take the Money and Ride” promotion, which runs through Dec. 31, gives consumers a $50 rebate with the purchase of four qualifying Cooper tyres at participating dealers nationwide. “We are confident in the quality and performance of our tyres,” said Hal Gardner, Cooper vice president of marketing. “A large-scale event like the national tyre sale gives us the opportunity to share that quality and performance with consumers at a price that is affordable even in a tight economy.”

The promotion features a mail-in rebate of $50 for consumers buying a set of four Cooper CS4 Touring, Cooper Lifeliner GLS or Discoverer ATR and H/T tyres. Cooper said the national effort will be promoted on commercials airing on a number of TV channels, including ABC, ESPN, ESPN2, Versus, Raycom Sports and Fox Sports Regional, as well as with in-store POS materials. (Tire Review/Akron)

7th October 2008/by Tyrepress Editors

‘Kings of Custom’ Upgrades Online Presence

Powerflow has now been in the UK for eight years, offering customers a comprehensive range of silencers and tailpipe options. During this time the company has developed a network of close on 80 authorised and fully trained dealers throughout the UK and Ireland, all of whom, says Powerflow, benefit from the company’s drive and determination to develop and support their businesses. Keen to maintain its market position, Powerflow says it is constantly looking at ways to make it offering to retailers even more attractive, and the company’s latest website design is a stride in the right direction.

6th October 2008/by Tyrepress Editors

Michelin Supporting Audi Mileage Marathon

On October 1 Michelin’s Green X energy saving tyres set out on a 15-day, 4,800 miles journey across America, fitted to Audi clean diesel vehicles. Audi Q5 and Q7 models have been fitted with Michelin Latitude Tour HP tyres, and A4 and A3 cars with Primacy HP tyres for the Audi Mileage Marathon journey, which is been undertaken to increase public awareness of environmentally friendlier automotive equipment and technology.

2nd October 2008/by Tyrepress Editors

Marangoni Introduces Intelligence Quotient Brand Identity

Marangoni Tyre is promoting its new “Intelligence Quotient” corporate identity. The new global imagery builds on the striking “Intelligence” theme that has been successfully employed in the brand’s Italian home market, across Europe and internationally.

“This new identity will ensure considerably stronger trade and consumer recognition for the Marangoni brand, with continued focus on the Intelligence theme. Customers will relate to the brand being communicated through the new Intelligence Quotient ideology – delivering European quality and performance at a price that is genuinely affordable…From a retailer standpoint, the decision to stock Marangoni is clearly an intelligent one and customers will relate to this…For consumers, Marangoni promises quality and performance matched with exceptional value and a buying decision that represents a truly intelligent choice. Higher quality and performance for a lower cost is certainly a compelling sales argument!” Derek Carruthers – global sales and marketing director (Marangoni Car Tyre) commented.

2nd October 2008/by Tyrepress Editors

New MIDaS Interface Designed to Boost Online Retailing Efficiency

A new software module developed by Cam Systems for its MIDaS program is designed to help retailers improve the efficiency and accuracy of their online sales. The MIDaS tyre retail and wholesale stock management system now handles somewhere in the region of £140 million worth of product transactions, equating to more than 3 million tyre each year. Using the same system, Cam says it has responded to growing market demand by developing a B2C (business to consumer) solution for website stock, pricing and order processing functions.

Typically, website stock and pricing details are entered manually using a spreadsheet system, which is extremely time intensive, prone to inaccuracies and needs to be repeated on a regular basis as pricing and stock details constantly change. The MIDaS B2C module makes that process redundant as it is fully integrated with the Cameo operating system, which allows it to set up and export product and price data direct to the website. This is a vastly more efficient and accurate process than a paper-based system and gives retailers complete control of data which appears online.

2nd October 2008/by Tyrepress Editors

Tyrexpo Asia Opens World Rubber Summit Debates to Attendees

Attendees to TyrexpoAsia 09 will have the opportunity to join colleagues from the raw materials side of the industry to debate key elements of the International Rubber Study Group’s World Rubber Summit in Singapore next March. The theme for the Summit has now been announced as ‘Global Demand and Supply: Facing the challenges in a rapidly changing world.’

Access to the Summit is a direct result of the collaboration between TyrexpoAsia and the International Rubber Study Group (IRSG), which will see delegates networking and participating in both events next year. IRSG draws its membership from 16 major rubber producing and consuming countries and the European Union, plus over 100 associate members from all kinds of rubber related companies around the world.

30th September 2008/by Tyrepress Editors