marketing Archives - Page 134 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

Tag Archive for: marketing

“Motorsport Remains our Mobile Laboratory”

Looking back on its year in motorsport, Marangoni reflects that racing has oftentimes given the company opportunities to push forward commercial and technological developments in a competitive forum. From the toughest of endurance racing, through specialist events and one-make championships, to the mountain hill climbs of Italy, Marangoni rubber has again taken a number of podiums.

However Derek Carruthers, global sales and marketing director believes that race victories are only one form of success: “Again this season, Marangoni has been performing in various motorsport disciplines and helping drivers to achieve impressive results. Motorsport remains our mobile laboratory, with tyre development opportunities through competitive use translating into tangible technical advances in our road tyres. Our communication strategy to the consumer is that your tyres have been developed and continue to be proven in some of the toughest motorsport disciplines, delivering total performance whatever the drive and whatever the conditions. This is a substantiated claim that our Team Marangoni colleagues can communicate with total confidence.”

23rd October 2008/by Tyrepress Editors

New Motorcycle Tyre Sales & Marketing Director at Dunlop

Dunlop has appointed Sharon Antonaros sales and marketing director, Europe, Middle East and Africa for its Motorcycle Business Unit. He is based in the Goodyear Dunlop regional head office in Brussels and reports to Sanjay Khanna, managing director of the Dunlop Motorcycle Business Unit.

Born in Uccle, Belgium, Mr. Antonaros, 39, gained a Masters degree in European Studies from the Centre d’Etudes des Relations Européennes. Before joining Dunlop in August 2008, Antonaros was channel development director EMEA in the electronic navigation industry, where he had worked for three years. Prior to this he held senior sales and marketing positions in the computer hardware industry for Sony.

21st October 2008/by Tyrepress Editors

Marangoni Tyre Offers ‘No Quibble Warranty’

With motoring costs rising inexorably and no signs of any respite, Marangoni tyres is promoting the “value-for-money” ethic behind its tyres. By launching what the company call’s a “no-quibble” warranty, Marangoni Tyre will supply European designed and manufactured products that are warranted for life from the moment they are fitted.

The comprehensive warranty covers not only unlikely manufacturing defects but also accidental damage such as impact damage from potholes, kerbs or road debris – or irreparable punctures due to nails or glass. For Marangoni it is a pledge of total confidence in product excellence and quality. Marangoni has achieved ISO 9001:2000 certification with all tyres subjected to the most stringent independent testing regimes.

21st October 2008/by Tyrepress Editors

‘Buy Now’ Option Added to Thompson Web Site

Cooper Tire & Rubber Co. has added a “Buy Now” feature to its Mickey Thompson website. The move will allow consumers “access to easy, one-click shopping, instant price and shipping cost comparisons, and a simple shopping-cart style check out that makes purchasing tyres and wheels quick, easy and fun,” Cooper said. According to Cooper, “when the “Buy Now” button is selected, a revolutionary search engine technology searches the top Internet sales locations for pricing, and links the user to the shopping cart for that unique part number.”

“The benefits to the consumer include eliminating the cumbersome and time-consuming process that is associated with shopping for a product online by utilising a system that identifies the product by its unique part number,” Cooper said. “The benefits to the internet retailer include premium positioning, measurable/trackable results, and premium level support, including advertising support through consumer print ads, web and banner ads, Google AdWords marketing, and cable television ads in select markets.” (Tire Review/Akron)

20th October 2008/by Tyrepress Editors

Hankook’s Enfren Wins 2008 Green Product Award

Hankook Tire has stated that its enfren tyre, which the company says is Korea’s first fuel-efficient, environment friendly tyre, received a Korea Green Management Excellence Award in the green product category. The award was presented by the Korea Management Association Registration & Assessments (KMAR). Attending the October 7 awards ceremony were South Korea’s vice minister of Environment Lee Byung-wook, Korea Management Association chairman Shin Young-chul and officials from Hankook and the other award-winning companies.

16th October 2008/by Tyrepress Editors

Cooper Makes Marketing Promotions

Cooper Tire & Rubber Co. has promoted David Craig to director of channel marketing. In his new role, Craig will be responsible for developing marketing programs to support Cooper brands in various distribution channels. Most recently, Craig was in charge of Cooper’s North American advertising.

Concurrently, Cooper promoted Steve Sawyer to director of brand/product management, with responsibility for aligning products and brand strategy. (Tire Review/Akron)

16th October 2008/by Tyrepress Editors

Falken Promotes Pair

Falken Tire Corp. has promoted two of its staff to marketing and product planning posts. Andrew Hoit was promoted from division manager of retail sales to director of marketing. Tim Widener was promoted from product engineer to manager of product planning. (Tire Review/Akron)

16th October 2008/by Tyrepress Editors

Get Converted With Numax Inverters

Manbat Batteries Ltd is introducing a new range of AC-DC accessories. No, not a compilation CD or concert tickets – the leading UK battery specialist has boosted its line up with the addition of power inverters. Launched to coincide with the International Caravan & Motorhome 2008 at NEC in October, the Numax ‘connect and convert’ power inverter line-up is a four-model range of ‘Modified’ and ‘Pure Sine Wave’ (PSW) inverters.

15th October 2008/by Tyrepress Editors

Cooper Presents New US Sport Truck Tyre

Cooper has announced the release of its newest hybrid sport truck tyre, the Cooper Zeon LTZ. The company says that the tyre’s hybrid technology represents its attempt to combine the performance required for today’s SUVs and CUVs, with the aggressiveness of a go-anywhere, all-terrain product.

“This tyre follows the successful launch of the high performance sport truck tyre, the Cooper Zeon XSTA, earlier this year,” said Hal Gardner, Cooper’s vice president of marketing. “With the LTZ, Cooper set its sights on the off-road market, combining sport-truck market thinking and innovative technology. Rather than just develop an all-terrain tyre for the traditional 15- and 16-inch applications, Cooper engineers designed the LTZ for larger diameter applications, currently as big as 24 inches.”

15th October 2008/by Tyrepress Editors

Bridgestone Returns as Title Sponsor of UK NFL Match

American football fans in the UK rejoice – the NFL is returning to our shores, once again with title sponsorship from Bridgestone Firestone North American Tire. The company announced on October 13 it has returned for a second season as title sponsor to the Bridgestone International Series.
The Bridgestone brand, which also is the “Official Tire of the National Football League” and title sponsor of the Bridgestone Super Bowl Halftime Show, will play a key role in the promotion of the San Diego Chargers-New Orleans Saints game to be played at London’s Wembley Stadium on October 26. Bridgestone’s involvement will include field-level LED boards with brand logos, stadium signage, presenting sponsorship of the pre-game show on Sky Sports, video board features and print programme advertisements.

14th October 2008/by Tyrepress Editors

Apollo – We Want to Do Something for Indian Tennis

Apollo Tyres continues to refute suggestions that the company is trying to control tennis in India. According to the Times of India, the company made this point clear on October 14 while stating again it would not give out details of spending on the ‘Mission 2018’ tennis project.

In September the All India Tennis Association (AITA) accused Apollo of launching a misleading advertising campaign, and it asked the company to be more ‘transparent’. The Association demanded information on how much Apollo had so far spent on the programme.

14th October 2008/by Tyrepress Editors

Ahluwalia To Retire From Bridgestone/Firestone

Singh Ahluwalia has announced plans to retire next year, ending a 32-year career with Bridgestone/Firestone North American Tire. The president of truck and bus tyre sales for the recently formed Bridgestone Bandag Tire Solutions will retire as of Mar. 1, 2009. He will also be leaving his position as a as member of the BFNAT board of directors. Ahluwalia will be succeeded by Kurt Danielson, currently vice president of marketing, who will become vice president of sales and marketing for BBTS. To provide a smooth transition, Danielson’s appointment is effective Nov. 1. Danielson will report directly to Saul Solomon, BBTS president, and will be responsible for all new and retreaded truck tire marketing and sales activities.

“After 32 years of dedication to our company, Singh has certainly put in his time and earned the opportunity to retire and enjoy more free time,” Solomon said. “Almost all of our major milestones in this business occurred during Singh’s tenure – the overall explosive growth in our TBR business, our long-standing relationship with Ryder and our partnership with Paccar. Above all, it was Singh’s vision that ultimately led to our merger with Bandag, a transaction that has given us so many opportunities across the globe.” (Tire Review/Akron)

14th October 2008/by Tyrepress Editors

Yokohama Canada Has New Marketing Director

Jonathan Karelse has been named director of marketing at Yokohama Tire (Canada) Inc., replacing Henry Pietraszek who left the company earlier this year.

Karelse joined Yokohama Canada in 2005, and has served on the Rubber Association of Canada’s Statistics Committee for the past four years. In his new role, he will be responsible for all of the company’s marketing operations. (Tire Review/Akron)

13th October 2008/by Tyrepress Editors

2008 Breaks the Mould at Brake Engineering

2008 has been a “record-braking” year for Brake Engineering, with the company developing more products in the space of 12 months than every before. And the commitment to be first to the market with new part numbers remains a key part of Brake’s strategy. To date, 2008 has seen 47 brake discs, 36 calipers, 4 drums, 48 hoses 14 master cylinders and 4 wheel cylinders added to the range. With 24 of these part numbers being launched in the Aftermarket since the summer.

13th October 2008/by Tyrepress Editors

A6 Fitment First European Luxury Saloon OE for Alcoa Dura-Bright

When Audi chose aluminium as a major component on the original A8, it turned to Alcoa for assistance in the building off the vehicle’s space frame. The cooperation between the two companies also extends to Alcoa’s wheel products; the new A6 debuted at this year’s Paris International Motor Show, and the new model arrives fitted with Alcoa forged aluminium wheels featuring the company’s patented Dura-Bright technology surface treatment.

13th October 2008/by Tyrepress Editors