marketing Archives - Page 132 of 216 - Tyrepress

The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.

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Tenneco to Add 300 SKUs to Walker Range in 2009

Emission control systems manufacturer Tenneco says it will continue its ‘aggressive investment’ in new emissions control application coverage in 2009. The company plans to add more than 300 SKUs to its Walker line of replacement exhaust parts in the coming year. This planned expansion continues a strategy begun more than five years ago, when Tenneco began to significantly increase the Walker brand’s coverage in support of aftermarket businesses. More than 600 new exhaust part numbers were introduced to the Walker line in 2008 alone, and more than 1,600 parts have been added since 2004.

19th November 2008/by Tyrepress Editors

UK Batteries Launch New Catalogue

UK Batteries, the driving force behind the Platinum brand, has unveiled a new catalogue that details its most comprehensive range of applications to date. The 2009 Platinum Batteries catalogue has been collated by experienced product manager, Keith Rudd, and contains a comprehensive application list for a market-leading automotive product range that covers cars, light vans and commercial vehicles. The catalogue is available in three formats: on the www.ukbatteries.co.uk website, in paper form and also on a CD.

18th November 2008/by Tyrepress Editors

US Retailer Boosts Brand Strategy with Conti, General

An ex-sales director at Continental Tire North America has expanded the brand profile of a tyre and service centre subsidiary of XL Tire. The Pineville Tire & Service Center of Charlotte, North Carolina has added Continental and General to its portfolio in order to enhance its brand strategy for retail tyre sales. Pineville Tire is run by Jim Seidel, the former Director of Sales for Continental Tire North America and owned by the Seidel family.

“We are growing our tyre sales business very rapidly and our customers are increasingly requesting tyres that they had on their new vehicles as original equipment. As the former director of sales at Continental I know first-hand the strength that the Continental brand enjoys at the OE level,” says Seidel, who is CEO and president of XL Tire. Pineville Tire began phasing in the Continental brand after XL Tire purchased its assets in October. The company is now rapidly adding the Continental and General marketing lines.

17th November 2008/by Tyrepress Editors

Lanxess Shows Off Latest SR Know-How

The consistent further development of synthetic rubber has resulted in a significant improvement in the overall performance of vehicle tyres. Synthetic rubber manufacturer Lanxess AG highlighted recent progress in this area at the recent 4th Intelligent Tire Technology Congress, held on October 21 and 22 in Wiesbaden, Germany.

Newly developed production processes have paved the way for the use of solution styrene-butadiene rubbers (S-SBR), reports Lanxess. Trials performed at the company’s test laboratories and in customer trials have shown that, with these new tyre tread elastomers, it is possible to simultaneously raise wet grip and rolling resistance – formerly totally contradictory properties – to a completely new level.

17th November 2008/by Tyrepress Editors

Ceva to Run Pirelli Distribution Centre

Ceva Logistics has opened a distribution centre in Westland, Michigan which it will run for Pirelli Tire North America. The centre will handle tyres for two of Pirelli’s US-based OE customers, General Motors and Ford Motor Company, providing dedicated transportation and warehousing services for the tyre manufacturer.

“We estimate to move one million tyres through the facility in 2009,” said John Godfrey, Pirelli Tire North America’s Director of Logistics.

14th November 2008/by Tyrepress Editors

European Commission Proposes Tyre Labelling Scheme

The European Commission has proposed a draft directive to introduce a tyre labelling scheme aimed at encouraging sales of more energy efficient (low rolling resistance) tyres. The proposed scheme will feature the introduction of a point of sale labelling system scheduled to take effect by the end of 2012.

The commission’s EU Transport & Energy Directorate General draft proposal also highlights the fact that there are wide performance variances when it comes to wet grip and external rolling noise. “Lack of reliable and comparable information on tyres’ performance makes it difficult however for consumers to take these elements into account in their purchasing decision, in particular when the time comes to replace a used set of tyres,” the commission said in a memo dated 13 November 2008.

14th November 2008/by Tyrepress Editors

TIA, Bridgestone Announce US Auto Training Collaboration

In the US, the Tire Industry Association (TIA) and Bridgestone Firestone North American Tire (BFNT) have announced that they will offer TIA’s Basic Automotive Training Service (ATS) course via BFNT’s Bridgestone Consumer Tire Education Network. TIA’s ATS Program is designed to meet the need for properly-documented training amongst new employees. Comprised of eight modules, the course covers topics such as the basic principles of tyres and wheels (including sizing and sidewall information), diagnosing tyre and wheel problems and step-by-step procedures for installing one-piece and two-piece nail-hole repairs in passenger and light truck tyres.

TIA executive vice president, Roy Littlefield, stated that, “TIA is proud to offer Bridgestone-brand dealers the opportunity to take advantage of our superior Basic ATS course from the convenience of their computers. This is yet another example of TIA meeting the ever-changing needs of the tire industry.”

7th November 2008/by Tyrepress Editors

Marangoni Flash-Powered Website Launched

Marangoni has launched a new, flash animated website, which the company hopes will raise the bar in online customer interaction within the tyre industry. Company representatives call the site much more than a factual information resource, and that it is lively, exciting, involving and simple to navigate.

“The role of the new website in the Marangoni marketing mix has never been more important,” says Derek Carruthers – global sales & marketing director, Marangoni Car Tyre. “Too many sites simply don’t relate to the customer and, as a result, they are ineffective. With our new site we prioritised what we know our customers want and have created and designed it accordingly. It is our direct communication with our customers, and their link directly to Marangoni, through a uniquely fun interactive format”

The user-friendly interactive site allows the visitor access the information they need quickly, giving them more time to view additional fun resources. This involvement acts to reinforce the brand messages Marangoni represent, direct to the consumer in a relaxed manner.

7th November 2008/by Tyrepress Editors

Big Name Tyre, Equipment & Accessories Companies Sign Up for 2009

Next September’s Brityrex exhibition in Manchester has got off to a flying start with some of the best-known names in tyres, workshop equipment and accessories committing to exhibit at the UK’s only dedicated tyre trade event. Among those making an early decision to support the show are tyre manufacturers Toyo Tires and Uniroyal truck tyres, together with two of the UK’s leading tyre wholesalers, BITS and Kings Road Tyres.

Brityrex09 will take place from the 22-24 September 2009 at Manchester Central, formerly known as G-Mex. The show is sponsored by the NTDA, who will stage its highly popular Annual Dinner and TAFF Awards presentation as part of the event, on the evening of 23 September.

6th November 2008/by Tyrepress Editors

Mobile Awareness Releases TireStat CV TPMS

Transportation safety product marketer and developer Mobile Awareness has launched its latest TPMS product for commercial, off-road and utility vehicles. Called TireStat, the new TPMS features sensors that are mounted externally on the valve stem, allowing air input without sensor removal. This approach, says Mobile Awareness, virtually eliminates the limitations that previously prevented the use of TPMS on fleet vehicles, including costly tyre maintenance, time consuming installations, lost cap mounted sensors and difficulty in roadside service.

5th November 2008/by Tyrepress Editors

Cooper Debuts Low RR Tyre at SEMA Show

Cooper has announced its arrival on the fuel efficiency scene at one of the world’s premier automotive specialty products trade event, SEMA. The company has debuted the Cooper GFE, the company’s first low-rolling resistance touring tyre. Cooper states that it is “dedicated to developing technology and fuel saving benefits.”

The GFE has been designed to provide Greater Fuel Efficiency (as its initials imply), and reduce rolling resistance without sacrificing tread life or traction. The company says that the tyre, through its enhanced polymer system, silica tread compound and the company’s own mixing technology, will provide exceptional wear, fuel economy, improved wet traction and a smooth, quiet ride.

5th November 2008/by Tyrepress Editors

DHL Europe Launches Tyre Industry Transport Solution

Logistics provider DHL is introducing across Europe a new patented solution for transporting tyres to market. The company calls the product ‘DHL Tyrebox’ and reports it is a convenient, cost saving and environmentally friendly method of packaging. The Tyrebox, says DHL, offers a unique solution to the conventional challenge of transporting tyres, turning them from a non-conveyable shipment into a conveyable one, allowing tyres to be easily stacked together and delivered flat-packed.

4th November 2008/by Tyrepress Editors

Michelin to Discontinue BFGoodrich Agricultural Tyre

In order to improve the ability of its own branded agricultural tyres, Michelin North America announced on October 31 that it will, as of next year, no longer offer the BFGoodrich Power Radial 80 tyre. The company says it will convert the factory capacity currently utilised in its production to the manufacture of Michelin-brand agricultural tyres.

3rd November 2008/by Tyrepress Editors

Kumho KETC Awarded for Rally Raid Programme

The Birmingham-based Kumho European Technical Centre (KETC) has won a major internal award for its work in relation to the Bowler Nemesis Rally Raid programme. The award was granted for the centre’s work on the 275/65R18 KL72 and KL73 tyres it has specially developed for the 500bhp Land Rover-based Bowler Nemesis 4×4 – the covers are the only ones of their size and type available for use in the world’s major rally raid events.

31st October 2008/by Tyrepress Editors

TGI Takes on Thompson, Cepek Lines

Tire Group International (TGI) has taken on distribution of Mickey Thompson and Dick Cepek tyres and wheels in the South Florida market, as well as Central America, South America and the Caribbean. TGI said it would carry the full line of Mickey Thompson tyres and wheels in their Miami distribution center. Both brands are owned by Cooper Tire & Rubber Co.

“The addition of Mickey Thompson to our current product portfolio is another step in solidifying TGI’s position as the market leader in the distribution of quality tyres, both in South Florida and throughout the Americas and Caribbean,” said TGI president and CEO Tony Gonzalez. “Mickey Thompson is a perfect fit for TGI and with our marketing expertise and current customer base, we feel that we can make a significant impact in our markets rather quickly.” (Tire Review/Akron)

31st October 2008/by Tyrepress Editors