Maxxis Increases Centres of Excellence to 400
Maxxis has reported that the popularity of its “Centres of Excellence” programme continues to grow. According to the manufacturer, 400 retailers of car and motorcycle tyres are now promoting Maxxis “as the affordable alternative to the premium brands,” helping to increase the size of its UK PCR market share. Derek McMartin, the managing director of Maxxis International UK, states, “We know the extent to which buying decisions can be influenced by over the counter advice provided at the point of sale and have made a serious commitment to build trade relationships, especially within the independent sector.
“Through a variety of marketing communications activity, including top level sponsorship of Premiership football, the European Drift Championship, British Superbikes, the Isle of Man TT Races and motocross, we are getting across the message that Maxxis tyres represent reliability and good value. This is reinforced by our growing network of professionally branded Maxxis Centres of Excellence, which also boosts our profile among the tyre-buying public,” he continues.