Miss Tyres in Stock January 2016 selected
Tyres in Stock, the online B2B tyre platform, has started its Miss Tyres in Stock 2 election in all participating countries. 29 year old Iris Dijs has been selected Miss Tyres in Stock of January.
The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
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Video: Falken looks forward to 2016 motorsport, branding activities
Falken Tyre has released a short film demonstrating the breadth of the Japanese tyre brand’s presence and activities, compiled from over 100 hours of footage captured in the past three years. The brand movie features highlights from Falken’s motorsport, football and Red Bull Air Race involvement, as well as spectacular ice driving scenes.
Video: Cooper challenges Arsenal players in Precision Challenge 2
The official tyre partner of Arsenal Football Club has been testing its players’ accuracy with a second Precision Challenge. In its second such video, Cooper Tire Europe challenges Alex Oxlade-Chamberlain, Mathieu Debuchy and Kieran Gibbs, joined by football choreographer Andy Ansah, to a set-piece specialist tyre test. Striking the ball in and through the Cooper Zeon 4XS Sport – Cooper’s latest high performance SUV tyre – was not an easy task for the players. Watch the video below to see which of the trio came out on top.
Alliance appoints new head of marketing, Europe
Alliance Tire Group (ATG), has appointed Ole Baek as head of marketing, Europe, based in Halsteren, Netherlands. He started on 1 November 2015.
Zenises hosts Rome partners day
Zenises recently held its first Italian convention to present its brand portfolio at the historic 900 year old Castello della Castelluccia in Rome.
Fifteen partners from various Italian regions attended the gathering at which the 2016 brand development strategies in Italy were unveiled. In addition to cementing Zenises commercial agreements, new marketing concepts were also presented to ensure that the Italian market will be well served for 2016.
TerraClean takes to TV
TerraClean has unveiled its latest television advert for its for advanced engine cleaning service, signalling the next stage of the brand’s promotion to a mass audience, with the aim of driving business into independent garages.
The brand is ever present at UK automotive trade and consumer exhibitions and is promoted aggressively through social media platforms, Facebook and Twitter. 2016 looks set to be TerraClean’s biggest year yet, with further investment in raising awareness with motorists and also recruiting new service centres where geographical gaps remain, as part of an extended trade campaign.
Nexen Tire’s inaugural Man City skill challenge
Manchester City FC and sponsor Nexen Tire has partnered in the running of the inaugural Nexen Tire Skills challenge on 14 October 2015. A video of the challenge was published on YouTube on 10 November.
New poster stresses Brake Engineering quality
Brake Engineering has produced a new poster for motor factors and garages that underlines the company’s Original Aftermarket expertise by detailing the complete remanufacturing process of a brake caliper.
Kumho appoints Rockendorf European marketing director
Kumho Tyre has appointed Dirk Rockendorf as marketing director for the European market. The 46-year-old marketing and tyre expert, who has been in charge of Kumho’s European marketing team since 1 November, 2015, will be responsible for price and product management, communications and PR and the company’s European motorsport and sponsorship activities. The development of […]
Micheldever appoints 4×4 and General Tire brand marketing manager
Micheldever Tyres Services has appointed Amelia Jordan as its 4×4 and General Tire brand marketing manager. The wholesaler said the appointment has been made will enhance the support Micheldever already provides to its customers.
Video: Trelleborg ‘hops’ to space with 3D animation
Trelleborg has launched the third episode in its series of 3D animated movies. Designed to appeal to Trelleborg’s agricultural tyre customers and the next generation of farming professionals, the short – titled ‘Space Hops’ – was created using sophisticated 3D animation techniques. In the latest instalment, Trelleborg’s animated cricket character is abducted and finds himself at Trelleborg’s Innovation Space Center. While on board, he assists in the development of the technological features of Trelleborg’s premium radial agricultural tyre. The video, and the previous two installments, can be viewed in the full version of this article.
Point S launches new Winterstar campaign
Point S Development, the international HQ of Point S, has announced plans for a new European B2C campaign. The European press campaign will focus on promoting Winterstar, the winter tyre range of Point S private label portfolio.
Lassa opens first Barcelona branded shop
On 14 September 2015 Lassa Tyres officially opened its first Barcelona flagship shop.
The shop was inaugurated at 09.30 am on 14 September at Lipecar, Calle Ausiàs March, Número 131, by Brisa board member, Hakan Bayman; Brisa general manager, Yiğit Gürçay; Brisa director of international sales and marketing, Halit Şensoy with the attendance of the Republic of Turkey, Barcelona consulate general, Emir Salim Yüksel, Lassa Tyres Spain Country distributor Safame Comercial, Jesús Mesas; and representatives of Turkish and Spanish media.
Micheldever makes dealer support appointments
Tyre distributor has appointed Rory Carlin as the company’s marketing general manager, along with Jamie Whittam as trade marketing manager in order to develop stronger relationships with dealers. Among their priorities, the pair will focus on enhancing the support Micheldever provides to its customers.
Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
Coinciding with the start of the 2015/16 European football season, various tyre manufacturers have continued the step up in sponsorship involvement with some of Europe’s biggest clubs. Continuing the trend Tyres & Accessories observed last year, bigger, broader deals are expanding tyres’ role in football, and increasing the prominence of brands outside the traditional premium names.
