Nexen Tire’s inaugural Man City skill challenge
Manchester City FC and sponsor Nexen Tire has partnered in the running of the inaugural Nexen Tire Skills challenge on 14 October 2015. A video of the challenge was published on YouTube on 10 November.
The bigger the tyre brand, the more important marketing becomes in order to communicate its values and its worth. With this in mind, the “marketing” tag collates all the latest marketing-related news and analysis into a single place. This reverse-chronological list of thousands of articles is your go-to source of tyre industry, marketing-related news and information.
Manchester City FC and sponsor Nexen Tire has partnered in the running of the inaugural Nexen Tire Skills challenge on 14 October 2015. A video of the challenge was published on YouTube on 10 November.
Brake Engineering has produced a new poster for motor factors and garages that underlines the company’s Original Aftermarket expertise by detailing the complete remanufacturing process of a brake caliper.
Kumho Tyre has appointed Dirk Rockendorf as marketing director for the European market. The 46-year-old marketing and tyre expert, who has been in charge of Kumho’s European marketing team since 1 November, 2015, will be responsible for price and product management, communications and PR and the company’s European motorsport and sponsorship activities. The development of […]
Micheldever Tyres Services has appointed Amelia Jordan as its 4×4 and General Tire brand marketing manager. The wholesaler said the appointment has been made will enhance the support Micheldever already provides to its customers.
Trelleborg has launched the third episode in its series of 3D animated movies. Designed to appeal to Trelleborg’s agricultural tyre customers and the next generation of farming professionals, the short – titled ‘Space Hops’ – was created using sophisticated 3D animation techniques. In the latest instalment, Trelleborg’s animated cricket character is abducted and finds himself at Trelleborg’s Innovation Space Center. While on board, he assists in the development of the technological features of Trelleborg’s premium radial agricultural tyre. The video, and the previous two installments, can be viewed in the full version of this article.
Point S Development, the international HQ of Point S, has announced plans for a new European B2C campaign. The European press campaign will focus on promoting Winterstar, the winter tyre range of Point S private label portfolio.
On 14 September 2015 Lassa Tyres officially opened its first Barcelona flagship shop.
The shop was inaugurated at 09.30 am on 14 September at Lipecar, Calle Ausiàs March, Número 131, by Brisa board member, Hakan Bayman; Brisa general manager, Yiğit Gürçay; Brisa director of international sales and marketing, Halit Şensoy with the attendance of the Republic of Turkey, Barcelona consulate general, Emir Salim Yüksel, Lassa Tyres Spain Country distributor Safame Comercial, Jesús Mesas; and representatives of Turkish and Spanish media.
Tyre distributor has appointed Rory Carlin as the company’s marketing general manager, along with Jamie Whittam as trade marketing manager in order to develop stronger relationships with dealers. Among their priorities, the pair will focus on enhancing the support Micheldever provides to its customers.
Coinciding with the start of the 2015/16 European football season, various tyre manufacturers have continued the step up in sponsorship involvement with some of Europe’s biggest clubs. Continuing the trend Tyres & Accessories observed last year, bigger, broader deals are expanding tyres’ role in football, and increasing the prominence of brands outside the traditional premium names.
On 1 July, Stephan Cimbal took over as Falken Tyre’s head of marketing for the European region. He reports to Markus Bögner, marketing director Europe at Falken Tyre Europe GmbH.
Hankook Tire Europe appointed Antal Takacs as marketing director on 1 July 2015. In his new role, Takacs takes responsibility for European pricing, product marketing and distribution channel management.
Antal Takacs will focus on the further development of a pan-European pricing strategy and the reinforcement of Hankook’s Europe-wide marketing strategy. “Our current aim, is to optimise our pan-European marketing strategy, so that we meet our clients’ needs professionally and strengthen the brand awareness in all over Europe”, Hankook’s Head of Europe, Ho Youl Pae stated.
County Tyres is the latest dealership to have had a complete makeover courtesy of Maxxis, after demonstrating its commitment to the tyre manufacturer. The Newport Centre of Excellence will now have all of its external signage updated courtesy of the tyre maker and Stapleton’s.
NetBooster has been selected to assist Euromaster in the development and implementation of its international digital performance strategy across Europe (including ATS Euromaster in the UK), using SEO, PPC, display advertisements, social media, RTB and CRM approaches.
EMG, the leading international B2B and industrial communication specialist, has been appointed by Trelleborg industrial tyres operations, to develop and manage its media relations programme in the EMEA.
Apollo Tyres has appointed J. Walter Thompson Company as its global creative agency. According to Apollo, the agency won after a multi-agency pitch. J. Walter Thompson Company replaces Apollo Tyres’ earlier agency, The Brooklyn Brothers.
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