Federal ‘Corners’ the Market
Following the success of the programme it introduced early in 2008, Federal Tire has further developed its marketing plan for tyre dealers. In order to strengthen its market position, the company has released an “image corner” – a move it hopes will help consumers gain a better understanding of Federal. The company says it aims, through the introduction of these displays in its export markets, to create a presence that “established the essence of the Federal brand” and helps the company sustain a competitive edge while improving business.