Cooper Tire & Rubber Company Europe has appointed Michiel Kramer as its marketing director for central and eastern Europe, Middle East and Africa. In this newly created role, Kramer, a 12-year tyre industry veteran formerly with Apollo Vredestein, will be responsible for marketing, pricing, business intelligence and product management. He reports to Luis Ceneviz, Cooper’s managing director of Latin America Tire Operations and managing director of Europe Tire Operations.