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Will European truck tyre market shares follow the UK experience?

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15 years after our first market share survey of its kind, and almost 10 years after we identified that “the UK truck tyre market is a five-horse race”, this month we’ve taken another look at the figures and spoken to sources close to the leading players in order to provide an up-to-date snapshot of what is going on in the UK truck tyre replacement market (see pages 14 to 31 of the September magazine).

Tyres & Accessories logoThis article is an example of the editorial comment that introduces every edition of Tyres & Accessories magazine. Not a subscriber? No problem, click here to become one.

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Related news:

  1. Tyre demand declining 15 to 26 per cent in 2020
  2. Wheels of change?
  3. Continental: UK car tyre market stable, getting larger and AFV fitments growing
  4. Looking up? Why there’s more room for tyre demand improvements
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Despite growth in larger sizes, European car tyre market below 2017 levels

According to information published by Pirelli and based upon regional association and third-party data, the European car tyre market grew six per cent year-on-year in May 2018. Overall growth occurred courtesy of strong performance within the aftermarket, which during the month was ten per cent higher than a year earlier; the market for 18-inch and larger sizes were up 20 per cent. The original equipment market in Europe declined five per cent year-on-year in May.

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Related news:

  1. A tale of two markets…
  2. Pirelli raises prices in Europe, North America
  3. Pirelli offers contactless tyre and car maintenance through its Driver networks
  4. Higher Turnover For Metzeler
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Looking up? Why there’s more room for tyre demand improvements

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Our review of the year at the end of last year, pointed out how many sources had expected better times for the tyre retail market in 2014. Now as we move forward into 2015, Tyres & Accessories examines the current case for the demand recovery in the market. Many of the wider economic indicators point to broad economic recovery. At the same time pay is rising and inflation is levelling off at around 1 per cent, meaning household incomes should be rising. Furthermore fuel prices are lower than they have been for years. And of course, all this should lead to greater tyre sales volumes and even improved product mix. It is customary to be positive and even optimistic at this time of year, wishing everyone a happy new year etc, but the question remains with regard to our tyre market predictions – will it?

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Related news:

  1. Continental: UK car tyre market stable, getting larger and AFV fitments growing
  2. High performance tyre segment growing across Europe
  3. All-new policy?
  4. GfK: SUV sales drive UK tyre market post-Brexit
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Conti: CV registrations slow, but truck tyre market up

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Figures for new truck vehicle registrations have revealed 2014 has been a “predictably slow year” as the market continues to feel the effects of the introduction of Euro 6 legislation, according to UK managing director for Continental, David Smith.

Smith, who in 2013 was promoted into a wider European market management role, which now includes Norway, Sweden, Denmark and Finland, was speaking at Continental’s annual market trends briefing on 5 December. During his presentation he described the results for 2014 as “unsurprising”, due in part to the rush to register Euro 5 models before the legislative cut-off dates. Year-to-date figures released by the SMMT have shown that total registrations for trucks in 2014 are down by nine per cent, with bus and coach registrations also down this year, by three per cent.

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Related news:

  1. Truck tyre replacement demand up 14 per cent
  2. Continental buys Bandvulc
  3. Conti’s Bandvulc purchase results in UK market remoulding
  4. Continental and Bandvulc management comment on integration process
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Continental: UK car tyre market stable, getting larger and AFV fitments growing

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Continental executives opened their annual market trends briefing in London with the positive assertion that the 2014 UK car tyre market demand is stable at roughly 35 million tyres for the year. Conti’s definition of the market includes imported tyres, 4×4 tyres and part worns, so this figure is broadly in line with other estimates.

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Related news:

  1. Still going strong: 4×4 tyres continue to overcome obstacles
  2. 30th consecutive month of growth in UK car registrations – SMMT
  3. UHP tyre prices recovering…
  4. Tyre sell-out up 4% overall, value tyre sales growth outpaces premium 4:1
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Comment: Roll on 2015

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As the evenings draw in and the temperatures drop, people not only make preparations for Christmas, but also consider the pros and cons of the last 12 months as well as look forward to next year. When it comes to the tyre business it is no different, I am sure we are all looking forward to our Christmas break – but this is also the season for stock-taking, both metaphorical and literal.

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Related news:

  1. Analysts predict Chinese tyre anti-dumping duties of 25 – 35%
  2. Truck tyre tariffs to end Chinese import tsunami
  3. EU publishes definitive anti-subsidy and updated anti-dumping rates
  4. New UK Global Tariff sees tyre duty reduced from 4.5% to 4.0%
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Wheels of change?

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The recession had a disproportionately large impact on the haulage industry. With many firms going to the wall and others trimming their fleets right back and running their tyres to death, this all had a similarly big impact on the truck tyre business too. Back in 2009 Tyres & Accessories observed that the combination of shrunken demand and aggressive competition from up-and-coming manufacturers (namely Hankook at that time) really shook the market up. Five years later, comparing the market then and now reveals that this “shake-up” trajectory continues well into the new decade, with both Hankook and Giti occupying significant market share positions that simply were not feasibly early in the new millennium.

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Related news:

  1. Is Hankook the current UK truck tyre market leader?
  2. 4×4 or SUV tyre sector?
  3. Full house of UK’s biggest CV tyre brands at CV Show 2015
  4. Giti releases details of 6 Giti-branded tyres on CV Show 2017 stand
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