First Quarter Results Of Michelin Better Than Expected
Michelin’s Q1 sales rose by 14.8% to 3.59 bn Euro; 464 m Euro more than for the same period last year. The EBIT level is, as expected, in the region of 10% of turnover.
Michelin’s Q1 sales rose by 14.8% to 3.59 bn Euro; 464 m Euro more than for the same period last year. The EBIT level is, as expected, in the region of 10% of turnover.
Kumho Tire is seeking OE business in Europe and North America. The company has announced expansion of production in Asia, for example in the Nanjing factory.
After a bad year in 1999, Goodyear has announced that the company is now “on track” with its turnaround strategy.
It is a well-known fact that Bridgestone does not stint itself in its Formula One commitment. For instance: The number of tyres carted to every race is 2,640 in two different compounds for dry and three different compounds for wet weather. Together with the costs of research and development plus marketing/advertising (which definitely accounts for the highest expenditure) it may amount to a nine-figure sum. In this context one has to ask: Cui bono? Or: Why do the Japanese involve themselves in Formula One at all? The current market share of the tyre giant in Europe is estimated to be about twelve per cent, therefore leaving room for further growth. And what would be more suitable for a Far Eastern tyre group keen to catch up in the lucrative European market than its omnipresence in the most important motor racing event worldwide (only in USA Formula One is met with relatively little interest)? When all is said and done: twelve of the 16 races are run on European soil. Takeshi Uchiyama, Managing Director of BS/FS Europe, describes his company’s objective, “We are determined to raise our global brand awareness”.To put it simply: If the Bridgestone logo is clearly visible every fortnight adorning streamers, bridges, vehicles, overalls, drivers’ caps and, last but not least, all the tyres, that must sooner or later penetrate the memory or consciousness of the mass media public. Ideally it also raises significantly the image of the brand as a low-profile quality tyre. And once this perception takes hold and people’s high opinion is tranferred to other segments, this reputation will not only benefit the high-performance segment but also other types of tyre.
Bridgestone is optimistic that it will achieve its stated target of a 20% market share worldwide during next year. The group aims to be number one, or at least number two, in each market. As far as distribution is concerned, the focus is very much on the ‘First Stop’ franchise system. In a background briefing, high-ranking Bridgestone managers revealed that the company’s main goal is to become the dominant player in the world tyre market, regardless of the actions of main competitors Goodyear and Michelin. At present, Bridgestone operates 44 tyre factories in 22 countries around the world.
Toyota is aiming for a ten per cent market share in China within five to ten years. The Chinese market is characterised by over-production, price wars and low margins.
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