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Shift of Michelin Production Towards Romania

Next month, Michelin will close its truck tyre plant at Burnley (UK) and move the production capacity to Romania where the company took over a local producer several months ago. This move was confirmed by CFO Michel Rollier during the Global Automotive Conference held by Morgan Stanley in New York.Rollier added that the truck tyre business should create an average operating profit between 13 and 14 per cent. In the previous year this had been just 8.8 per cent due to the declining market. – a result which was, in any case, much better than the competitors’ results. Rollier added that Michelin wants to intensify its passenger car tyre engagement in the European high performance sector and to improve its position in the winter tyre segment. Both segments meanwhile have become attractive markets. In the USA Michelin has been able to win market share and has exchanged 2.6 million tyres during the Firestone recall.

28th March 2002/by Tyrepress Editors

19. Fulda-Dealers Conference

Under the slogan “This is Your Road To Success”, tyre producer Fulda invited 150 of its retailing partners to Berlin for a dealers’ conference. The audience heard a clear confession towards the tyre-retailing companies and a towards a marketing strategy which will in the future be mainly oriented on qualitative items. Sales trainer Joachim Bullermann added some sarcastic pieces of advice concerning the right methods of managing your personal shop.In times during which market growth is slow and is reduced to just a few segments (UHP, Off-Road) according to Bernd Joachim Hoffmann, CEO of Fulda, the two aspects of “brand values” and “customer loyalty/trust” fulfil an important function of distinguishing the brand from the competition. Today brands symbolise more than ever “light house” qualities in an ocean of products that are perceived as becoming increasingly similar.The value of a brand is determined by different qualitative and quantitative factors: product quality, brand trust/sympathy, brand identities, brand awareness, market share, pricing behaviour of the brand distribution quality and sales presence, the advertising and marketing spending, earnings and EBIT of the company, sales efficiency, organisation of international distribution and the age of the brand. Concerning this aspect Hoffmann could point to a positive summary for the Fulda brand, saying: “We are already doing things today, while others are just starting to think of tomorrow.”

18th March 2002/by Tyrepress Editors

Logistic Centre Opens In Poland For Debica

Jarro Kaplan, Goodyear’s President for Middle and Eastern Europe, Africa and the Near East, recently officially opened the new Debica logistic centre in Tarnow, Poland. The storage area is 30,000 square metres and the warehouse has 30 loading docks for trucks. 200 new jobs have been created and the investment is estimated at $12 million.

28th December 2001/by Tyrepress Editors

Tyreserve Throws Down The Gauntlet

Tyreserve is a new company aiming to create a big impression in the UK car fleet servicing market, which is reckoned to be worth around 200 million Pounds a year. The company is a wholly-owned subsidiary of national wholesaler Stapleton’s Tyre Services and is being launched at the beginning of April, backed up by an investment by Stapleton’s of two million Pounds. The fleet car market is extremely competitive, with the market leader being Kwik-Fit, followed by ATS Euromaster, FTM Tyrefit and National Tyres & Autocare. These first three have a market share of around 85% and, last year, Kwik-Fit acquired the shares of FTM. FTM is an association of independent retailers, banding together to provide a national fleet service and facilities. Tyreserve is aiming at FTM as its main target – when FTM was acquired by Kwik-Fit, there was some unease expressed by some independents, who wondered how this would affect the status quo. It promises to be an interesting time, with a new player entering the market and, presumably, the existing players determined to defend what they already hold. What makes it more interesting is that the main directors of Tyreserve were all working up until recently for Kwik-Fit Fleet. At least two names will need no introduction to the UK tyre trade – Managing Director David Goodyear and Network Director Charles Hespin.

30th November 2001/by Tyrepress Editors

Are SUVs Safe Enough?

For month there has been bad publicity for the Ford Explorer because of spectacular rollovers. Now the US-Association NHTSA has asked DaimlerChrysler to supply information regarding the Grand Cherokee Jeep, built between 1995 and 1999. The NHTSA knows of more than 100 accidents, with injuries and one reported death. It is said that the automatic gears are not working properly. Quality problems of this sort have already led to the result that European and Japanese manufacturers of SUVs have significantly increased market share during the first half this year.

30th November 2001/by Tyrepress Editors

Internet Usage Inefficient

According to research from Deloitte & Touche, businesses are not making the best use of Internet trading facilities. Most, they say, concentrate only on the supply chain element of their e-trading. According to the Deloitte & Touche report a full integration of the demand chain and supply chain, from basic supplier to consumer, offers greater shareholder value, increasing profitability by up to 70 percent.

30th November 2001/by Tyrepress Editors

A Question Of Grip: The Conti Winter-Roadshow 2001

Time has come for German car drivers to renew their acquaintance with the cold season. Using their annual country-wide winter roadshows, Continental’s experts are explaining the aim and object of winter tyres with their better grip on low temperature roads. Because of a special compound – in contrast to summer tyres –they are made as flexible as possible for road temperatures below seven degrees, in order to produce enough grip when starting, braking or cornering. This flexibility ensures the necessary traction of the tread on asphalt, snow and ice. There are more and more car drivers who realise that adapting to winter tyres has more advantages than merely better grip; a view which is supported by constantly rising sales figures over recent years. Whereas in 1997 30 million of these winter specialists were sold all over Europe, demand rose to 37 million last year. In some European countries even more winter than summer tyres have been sold so far. Thus, last year’s winter tyre market share was about 40% in Germany, 59% in Austria, 57% in Switzerland and 61% in Sweden. About 16 million winter tyres were sold in Germany alone last year. The reason for this demand is the increasing number of new cars with their more powerful engine performance. The trend towards higher performance cars causes the consumer to order winter tyres designed for speeds over 190 km/h. Another reason: car drivers want fun when driving even in the winter, as long as road and weather conditions are appropriate. If possible, they choose tyres of the same size and speed rating as their summer tyres. Also, research by Continental reveals that fun-driving in winter need not be more expensive. Winter tyres will cost about 0,20 Euro each day in use.

30th November 2001/by Tyrepress Editors

Winter Tyre Sales Stable In Germany

Sales of Winter Tyres for 2000 were in line with those for the previous year. Roughly 16 million winter tyres were supplied to dealers in Germany last season. 1999 was a record year with sales of 16.1 million winter tyres. However, the Continental Group has been successful in increasing its market share of that figure to around 33%.

30th November 2001/by Tyrepress Editors

Receivership For Colway and Motorway

KPMG has been appointed as official receiver for Colway Tyres and Motorway tyres. Production at both firms has ceased and the assets of the firms are to be sold. Total output from the retreading operations amounted to some 1,000,000 tyres in the preceding year. The demise of the retreading operation will indubitably have an effect on the UK retread market, and potentially on the waste tyre problem.

30th November 2001/by Tyrepress Editors

ISO 9002 For Firestone East Africa

In a ceremony in Kenya, Firestone East Africa was awarded ISO 9002 quality accreditation. A spokesman said that Firestone will invest heavily in Uganda and Tanzania to boost its market share. The company already claims a 50 per cent share of the Ugandan tyre market.

30th November 2001/by Tyrepress Editors

2000 Figures From Michelin

Michelin has released sales and market details for the year 2000. Consolidated net sales rose 11.9% to 15.396 bn Euro (1999: 13.763 bn). Growth in the 4th quarter was slower than the previous nine months. For the year, European V/Z car tyre sales rose 41.6% in a market which grew by 13.3%. European truck tyre sales rose 1.7% in a flat market. In the USA, 4×4 and light truck sales rose 27.7%. Financial results will be made public on 27 February.

30th November 2001/by Tyrepress Editors

Decline Forecast In European Truck/Bus Market

MAN Nutzfahrzeuge, the commercial vehicle unit if MAN AG, expects to see a flat 2001 and is cutting 1,200 jobs in Germany and Austria. The vehicle manufacturer expects to see a 5-8% cut in the European truck and bus market in 2001 but intends combating this by increasing its own market share.

30th November 2001/by Tyrepress Editors

Vauxhall Masterfit Reaches 250

Vauxhall’s dealer franchise fast fit operation now operates 250 outlets in the UK. The expansion of the fast fit chain within the dealer network emphasises the importance of the fast fit market to the viability of the UK car distributor network. The sector is growing in importance as it increases market share, taking fast fit tyre and exhaust business from the shrinking independent fast fit sector.

30th November 2001/by Tyrepress Editors

Minicar-Segment Entered By Nissan

As announced in a press conference in Tokyo, car manufacturer Suzuki will supply 3,000 so called minicars a month to Nissan from 2002 onwards. With this agreement Nissan will enter the small car segment – with a maximum capacity of 660 cc – which already has a market share of 30 percent in Japan.

30th November 2001/by Tyrepress Editors

Bank Analysts View C3M Factory Tyre Production

At its so-called annual strategy day, Michelin had only partly good news to tell. Following the disastrous Firestone tyre recall, the price increases in the US-replacement market appear to have stuck. However, recent price increases in the US truck tyre replacement market have not held and this is squeezing the EBIT margins. For the first time ever, analysts were allowed to see a tyre made by the C3M process. Michelin is convinced that it can increase market share significantly in the UHP market with the help of C3M, while analysts from Deutsche Bank see C3M as a key driver to achieve an EBIT margin of 10 per cent in 2005, compared to 7.6 per cent in 2000.

30th November 2001/by Tyrepress Editors