Continental Tyres has launched a Christmas message to ensure safer driving with the help of RUDOLPH – not the reindeer, but a pneumonic to help the millions of last-minute shoppers, delivery drivers, gig economy couriers, and homeward bound motorists sharing the roads at this time of year.
Samara Edwards Amos has become communications officer at Continental Tyre Group, and in this role will offer internal and external communications support across the UK and Ireland. She will support the company’s communications and automotive partnerships manager, Mark Griffiths, with media enquires across Continental product lines.
Continental has commented on its victory in the Auto Express winter tyre test, which represented a third in the three years since the WinterContact TS 860’s launch. The manufacturer said that summer and winter tyre test victories in 2018 are “an excellent endorsement for Continental’s continued ambition to improve driver safety as part of our VisionZero initiative.”
IAM RoadSmart has come together with Continental to support the tyre maker’s Vision Zero campaign to eliminate road deaths, injuries and accidents. Continental will work with IAM RoadSmart over coming months to engage road users at live experiential events. These will see attendees take the driver seat across a range of driving modules at test track locations, With IAM leading a module that gives a first introductory session to advance driver training, observing driver habits and advising on improvements that can be made.
Its summer holiday time and for many this means a long car trip. For some this also means tyre problems – Department for Transport data shows July to be the month when tyre-related incidents are at their highest. Indeed, one third of all tyre-related incidences in the UK occur during the summer months.
Road safety charity Brake is supporting tyre manufacturer Continental’s aim of making road crashes a thing of the past by partnering with the Vision Zero initiative. Continental will work with Brake over the coming months to engage road users at live experiential events.
Having invested millions to develop automated driving technology, Continental may need to invest in winning drivers over to the advantages on offer. A survey undertaken on the company’s behalf suggests many of us would struggle to hand control over to the car.
A survey of 2,000 people carried out for Continental Tyres suggests that three in five UK motorists currently worry about the safety of fully autonomous vehicles. Reporting the findings of this survey, Continental also shares that 51 per cent of respondents expressed concerns that failures in the technology would result in the vehicle breaking down, while 40 per cent simply mistrust the concept of a self-driving car. A fifth of the surveyed motorists even said the concept scares them.
More than seven in ten Brits admit their own poor driving adds to road rage as driver error remains the greatest cause of accidents, according to research carried out for Continental Tyres. The study reveals that over 25 million motorists apply double-standards and get sufficiently wound up by the slack habits of others, resulting in them reacting angrily and even driving more aggressively.
A thick skin isn’t necessary for driving in the UK, but it certainly helps. A survey of 2,200 drivers performed for Continental Tyres shows that more than a third permit their assumptions to influence them behind the wheel, while some 45 per cent allow prejudices to affect how courteous or aggressively they act towards other road users – with something as simple as a bumper sticker prompting them to see red.
Continental Tyre Group Ltd has appointed Mark Griffiths as communications assistant to work alongside communications manager, Laura Hardy within this newly created role, covering all aspects of the brand’s public profile.
Griffiths 24 recently returned from a year living in Paris teaching English. Before this, he studied for his BA Journalism degree in 2008 graduating with 1st class honours, going on to complete his MA in Automotive Journalism in 2010 with Merit.
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