Marangoni Archives - Page 26 of 26 - Tyrepress

Posts

Marangoni Tread success in Brazil

A success story for Marangoni is its activities in Brazil, thousands of miles from its European activities. Marangoni’s involvement in Brazil began in the early 90s as a partnership with Brazilian market leader UNISA for the transfer of technology for the manufacture and marketing of the Ringtread product. At its height, there was a network of 15 authorised RTS dealers in Brazil.

However, the serious economic downturn saw UNISA go bankrupt, threatening Marangoni’s progress in Brazil, but the operation in that country was kept alive by the determination of a group of former directors of UNISA, headed by Mr. Dary Fernando Figueiredo. The reason that Marangoni was so keen to remain established in Brazil is that the country is the world’s second largest market for retreads, with a monthly consumption of 12,000 tonnes of rubber, which corresponds to some 10 million retreaded truck tyres annually.

In 1998, Mr. Dary Fernando Figueiredo founded a new company with its head office in Sao Paulo, which had a small warehouse and just one customer. This eventually became Marangoni do Brasil and, in April 2001, a new facility was opened for the production of precured treads, representing an investment equivalent to nearly 12.6 million Euro at current exchange rates and covering an area of 53,000 square metres. Growth was rapid and, in 2002, the volume of treads produced reached 220,000, for 30 customers. The key to this success lies in the close partnership established between authorised dealers and Marangoni do Brasil; a relationship focused on the distribution of the product and the commercial assistance provided to the dealers in their work in the fleet market.

As far as Marangoni is concerned, the story is far from over, as future sales objectives involve a portfolio of more than 50 customers and sales of 550,000 retreads by the year 2005.

4th September 2003/by Tyrepress Editors

The official Vanto and Zeta Linea launch

Marangoni’s much delayed official launch of the Zeta Linea came at Italy’s Adria race Circuit at the beginning of June. Already, the Zeta Linea has been receiving considerable press coverage in Germany where tyre tests are popular features in motoring magazines, and with the tyre trade. In most tests the Zeta Linea is performing at least as well as the benchmark tyres from leading manufacturers and in some tests exceeding their performance. These test included excellent results from the ADAC UHP tyre test.The presentation of the tyres was led by Christophe Huss, Marangoni Tyre Export Manager. Mr. Huss began by highlighting the sluggish growth in the European tyre market over the past decade, an average of 3.4 per cent. Plant facilities had fallen in number from 111 to 83, a drop of 25 per cent. This he compared with Marangoni Tyre’s growth rate over the same period an average of 22.4 per cent; a performance that he put down to Marangoni’s specialisation in high value products; snow tyres, and UHP for example.Before taking the tyres to market they were thoroughly tested by TÜV in Germany, RDW in the Netherlands and by German tuning expert Franz Engstler. Marangoni tyres have also been used in the Marangoni Junior Trophy Championship on VW Polos racing in Italy. On the Scuderia del Portello Alfa Romeo in the Carrera Panamericana. The sporting heritage of the Marangoni product is growing rapidly alongside its market success in Europe.T&A has already discussed the marketing process using local dealers as equal partners in the marketing team in the November 2002 issue. However, to recap, some 200 local distributors and agents all take part in the decision making process with Marangoni. They have the close contact with the market and by listening to them Marangoni can work with the market, as it is developing.Angelo Priori, R&D Director for Marangoni presented the key PST issues, the tyre cavity design; processing development; and materials development. Mr Priori explained the new tyre profile with a narrower section and tread arc width for improved aquaplaning and more controlled progressiveness (the adaption to changes in road surfaces); reduced ply length for improved response, reduced weight and greater construction flexibility. A larger curing width to the tyre improves rim seating and minimises moulding defects. The deflection point in the side wall is also higher than before giving a larger response are.The tread has pitch sequence optimised for noise control, whilst the cap/ base is a combination of three compounds. A firmer cap layer to give the required characteristics for the tread pattern, a cushioned base layer for comfort and a wing compound to give the required shoulder and sidewall compounds. This required the development of tyre building machinery specifically adapted to the needs of Marangoni, and although the underlying tyre builder is one used by many tyre manufacturers, Marangoni’s equipment division has developed modifications to the plant to specifically handle the production of the new Vanto and Zeta Linea tyres.

8th July 2003/by Tyrepress Editors

Marangoni Pneumatici a new name in OTR in the UK

Marangoni – in the UK the name Marangoni means little to the man in the street. To people in the tyre trade Marangoni in the UK means a quality mid-range tyre product, either as Marangoni or as Stunner from Group Tyre. Some may also be aware that Marangoni produce car and light truck retreads through their retread division Marangoni Pneumatici, headquartered at Rovereto in the North of Italy. Marangoni’s car tyre retread plant at Feltre produces up to 1.25 million pieces per year that are sold throughout Europe. Brenno Benaglia, sales and marketing director for Marangoni Pneumatici is at pains to explain that there are no plans at all to enter the UK market with truck tyre retreads. “It is not part of our business plan, it would create problems for our other operations if we were to take on our own customers in head to head competition.” However, the company will be exhibiting at the Hillhead Quarrying Exhibition with a view to introduce earthmover retreads.

16th May 2003/by Tyrepress Editors

Marangoni Meccanica; from retreading to new tyre technology

Visit almost any tyre retreading plant and there is a very strong chance that there will be at least one item of Marangoni tyre building equipment installed at the factory. Marangoni Meccanica is probably the best known retread equipment manufacturer in the world. This division of Marangoni is housed in the original Marangoni factory at Rovereto and grew out of the company’s need to produce equipment to help progress its own retreading operations.

16th May 2003/by Tyrepress Editors

Marangoni: The Joy Of Eating The Last Cannolo

At the risk of stereotyping, the Italians do everything with a passion. They cook with a passion, and they eat with a passion. In the UK we tend to cook to eat and we eat to live. In Italy, the cook would be insulted if the diner only ate to live. The diner would not visit the restaurant of the chef who cooked without interest, without passion. That drive, that passion is to be found almost everywhere in Italian life, in politics, in motoring, in football, and in art and architecture. There is an ethos which cannot be called a work ethic, it runs deeper than the work ethic, it is quite simply more, almost spiritual in nature. That passion can be found at Marangoni.When visiting any tyre company there is a sense of pride in the company and its products. It has to be said that, in most companies, this is a foregone conclusion because the PR representative accompanying you is present to ensure that the corporate message gets across. However, when visiting Marangoni at Anagni, south of Rome, it soon becomes obvious that the passion runs deeper than a PR exercise. Marangoni Tyre is just one part of a larger Marangoni Group with a worldwide presence. Marangoni was established in 1950 and by 1960 was manufacturing retread tyres. A history of development, attention to detail and a keen eye on the market brought Marangoni to the situation where in 1989 the Group decided to move into new tyre production at Anagni.

28th November 2002/by Tyrepress Editors

Marangoni’s plans for the Stunner brand

As from this spring, Marangoni Tyre is launching an effort to broaden its customer base in Germany – at the same increasing its tyre sales in general – for their second brand Stunner. New partners are being sought in the trade for the distribution of this second brand. The German market has so far not been very much exposed to Marangoni’s second brand, and the corporation hopes to introduce the tread design formerly known as ‘Zeta ESC’ to the market under the name of Stunner ‘Scudo’. The ‘Zeta Linea’, successor to the ‘Zeta ESC’, will take its place within the Marangoni product range, now that it is available in many new dimensions up to 19 inch. Further, at the Essen tyre trade show, Marangoni intends to announce that the ‘Vanto’ tyre model will take over from the ‘Heron’ model and the Italians will officially present this new tyre to the international trade press soon afterwards. The asymmetrical Vanto will be available in sizes up to 16 inch, maximum 235/55 R 16W and, according to PR and Communications Manager Mario Apolloni, its introduction will herald a ‘very special and important moment’ for Marangoni.

16th April 2002/by Tyrepress Editors

Second Plant For Ringtread System

There are a lot of patents, some first registered in the 60s, concerning retreading using a ring system. Most of the patents belong to Marangoni, the majority shareholder of Ellerbrock. But the new tyre manufacturers were also thinking about the idea of a ring. There were also developments by Goodyear very similar to the Marangoni system, so that it came to a legal settlement. But this was long ago and ancient history – now Goodyear offers its own ring called “Uni-Circle”. Until now only one plant has existed in Europe where these rings are produced: in the Marangoni factory in Frosinone (Italy) so you don’t need to be a detective to understand that the Goodyear source of Uni-Circle is the Marangoni plant. Now Ellerbrock has also begun production of the tread in form of a ring, also called Ringtread system. Ellerbrock will be responsible for the markets of Germany, Austria, Switzerland and Denmark. Other countries may be added later, because Ellerbrock will produce the modern tread patterns popular in central Europe. Capacity of the new facility will be 300 rings per day. One benefit of the rings in comparison with traditional flat tread patterns for retreading is the higher flexibility in production: charges of twenty rings are no problems in the new plant. But there are also benefits for the retreaders: they can save material, time, and because the process is totally automated, mistakes in production caused by human error – which might lead to splice separations – are nearly impossible. And the ring looks exactly like a new tyre. The target of Ellerbrock with the Ringtread system is not to change from traditional truck tyre retreading but to find new customers.

30th November 2001/by Tyrepress Editors

Turnover Up, Net Earnings Down For Marangoni

Italian tyre and retreading group Marangoni has revealed its financial results for last year. Turnover rose by almost 10 per cent to 264.5 million Euro, but net earnings plummeted by just over 76 per cent to 1.79 million Euro. There were mixed sales performances from the different divisions: new tyre sales were 70 m Euro (+18.3 per cent), retreading material sales 90.8 m Euro (+7 per cent) and retreaded tyre sales were 63.1 m Euro (+12.8 per cent). It is indicative of the state of the retreading industry that sales of equipment used for retreading and recycling were 6 m Euro; down by over 14 per cent. Marangoni cited increased raw material costs as the main reason for the fall in profits.

30th November 2001/by Tyrepress Editors

Ringtread Marketing Begins Successfully For Ellerbrock

A short time ago there was just one production facility for Ringtread products in the whole of Europe: at Marangoni in Frosinone (Italy) which is the patent holder for this product that has already been described several times in NEUE REIFENZEITUNG. Marangoni’s German subsidiary Ellerbrock has invested millions of Deutsche Marks in its plant located in the north of Hamburg in order to be able to produce the tread rings for itself. In addition Ellerbrock has assumed the distribution rights from Marangoni for the Ringtread products, covering the German speaking countries and Denmark. By the end of this year Ellerbrock (turnover 2000: > 60 million DM, 125 employees) wants to achieve complete coverage for these products within Germany. Up until now three retreaders have been working with this technology. The company has completed successful negotiations with a couple of other companies, as was underlined by Clemens Zimmermann, Director of Organisation and Systems at Ellerbrock. One of these companies is “Reifen Ihle”; one of the largest retreaders in Germany. There will be no cannibalisation effects on the other product lines. Ringtread will be offered in addition to the conventional product range, consisting of “Kontur” and “PRL” treads. The marketing strategy is a two-dimensional one: on the one hand Ellerbrock goes with the Ringtread retreader to the customer, the end user, in order to convince him of the advantages of this technology. On the other hand Ellerbrock searches for new customer groups which have until now exclusively used new truck tyres and not considered retreads. Zimmermann is convinced that the positioning of the products following the slogan “Next to the New” will be a helpful argument in this context.

30th November 2001/by Tyrepress Editors

Marangoni begins pre-cure rubber production in Brazil

International News, Retreading

Marangoni S.p.A. has started production of precured tread rubber at Belo Horizonte, Brazil, in response to Brazil’s growing demand for retreads. The purpose designed, 14,000-sq.-ft. plant cost Marangoni around 13 million Euro to build and equip. Initial employment will be 60, but this should rise to 140 over time, Marangoni said. The company expects the new venture to generate sales of 6.1million Euro in the first full year of operation, rising up to 25.6 million Euro within four years.

30th November 2001/by Tyrepress Editors

Portrait Of Marangoni Tyre GmbH

The German subsidiary of the Italian tyre producer Marangoni was founded six years ago in Wedel near Hamburg. The foundation of Marangoni Tyre GmbH took place at the beginning of May 1999, with General Manager Dirk Rohmann and Area Manager Martin Werner the only two people to work for the German company daughter up till now. One of their most important tasks is to increase the low awareness and attention the tyre brand receives from the end users at the moment. It was for this reason that the company held an international press conference in Rapallo in March 2000 that was attended by more than 100 journalists from all over Europe. The effect was a very positive one; Marangoni tyres have been represented in some summer- and winter-tyre-tests of international magazines, in which they performed quite well. The number of countries that are managed from Germany has increased from 16 to 22 in the previous one and a half years. New countries are: Ireland, Iceland, the Netherlands, Slovakia and Romania. The present market share in Germany amounts up to one percent – representing 400,000 tyres. The products are delivered directly on trucks from Italy. Twelve distribution partners handle the local distribution in Germany. In the western part the coverage is more ore less complete, whereas in the eastern part there are still some holes, that are due to be filled by spring next year. Furthermore Rohmann and Werner want to employ a third person who will keep a close contact with the 250 German tyre dealers where Marangoni products are sold.

30th November 2001/by Tyrepress Editors

New High Performance Winter Tyre From Marangoni

Marangoni Tyre has extended its Meteo ESC Winter tyre range with the introduction of four new sizes. These are a 14-inch, T-rated size, two 16-inch, H-rated tyres and a high performance tyre, size 225/45 R17 V, aimed at high-level saloon cars. This is the first V-rated Winter tyre in the Meteo ESC range, which now consists of 24 sizes.

30th November 2001/by Tyrepress Editors

“Product Range 2000” of Marangoni

At the beginning of April Marangoni, the Italian tyre manufacturer, broadened its tyre range in the high-performance sector by seven new sizes within the product programme 2000. Top of the summer tyre series is the “Zeta ESC”, a low-profile tyre with a directional tread pattern approved for speeds up to 270 km/h, which had five new 17-inch sizes added. Two more sizes were introduced to the second product line, “Heron”, making a total of 25 sizes in aspect ratios 65, 60, 55 and 50 and speed indices from H to W. On the occasion of these new introductions Marangoni invited the European trade press to Rapallo on the Italian Riviera, where questions were answered not only about the latest additions but also about the past, present and future of Marangoni Tyre S.p.A. When all is said and done, Marangoni is a kind of outsider in tyre production matters, hoping to raise the degree of international awareness and acceptance by its presentation. The production of new tyres (the Marangoni and Stunner brands) for cars, trucks and small transporters is one of the business units of Marangoni Holding, best known for its divisions Marangoni Tread (production of materials and technology for retreading) and Marangoni Pneumatici (retreaded tyres),which last year generated a turnover of 400 billion lire. The Marangoni Tyre share of the consolidated annual turnover of the group of companies is a quarter, according to Andrea Vassura, managing director and board member of Marangoni Tyre S.p.A.

7th December 2000/by Tyrepress Editors

A New Factory For Marangoni Tyre

The May issue of TYRES & ACCESSORIES contains an interview with Andrea Vassura, managing director of Marangoni Tyre. Speaking at the launch of Marangoni’s extended range of high performance tyres, Mr. Vassura revealed that the company was planning to build a new factory with an annual capacity of 4.5 million tyres. The existing plant at Anagni, which can produce three million tyres a year, is currently running at 90% capacity. The site of the plant has yet to be decided but the choice seems to be between Southern Italy or somewhere in Eastern Europe. There are substantial grants on offer from the Italian government for those who invest in the area, but Mr. Vassura says that no decision will be made until later on in the Summer. Marangoni Tyre had been offered the Cisterna di Latina factory, recently shut down by Goodyear, but it did not meet the company’s requirements. As a profitable tyre manufacturer, would Marangoni Tyres make a tempting takeover target in these days of consolidation? Mr. Vassura has no fears about this, as the sheer size and diversity of the parent group offers sufficient protection, he believes. On the other hand, Marangoni Tyre is small enough to be flexible and allow Mr. Vassura to make decisions quickly.

7th December 2000/by Tyrepress Editors

Second Tyre Factory For Marangoni

Marangoni Tyre plans to invest US$ 200 million to build a second tyre factory in Europe with a capacity of 4.5 million car and SUV tyres a year.

7th December 2000/by Tyrepress Editors