Performing With Private Brands
National wholesaler Southam Tyres, a trading division of Micheldever Tyres Services Plc, has an established position when it comes to private brands. And as the home of the UK’s first exclusive own-brand tyre, the company is in a good position to comment on the future of the private brand concept. Similarly Stapletons Tyres Services is another of the UK’s most influential tyre wholesale businesses and sells significant quantities of private brand products. When Tyres & Accessories spoke to the company’s two marketing managers (Stuart Amos representing Southam Tyres and Stephen Marsh, Stapletons), they explained that there is an art to selecting the right brand and sizes and that private brands are moving away from being synonymous with yesterday’s technology, towards the forefront of consumers’ high performance demands.