Marangoni has embarked on its second advertising campaign for 2006, continuing the ‘intelligence’ theme which has become synonymous with the brand. The campaign features high quality imagery of ‘intelligent’ animals, with their key abilities reflecting the attributes of the Marangoni Mythos UHP tread pattern.
Following achievements in Motorsport activity throughout 2004 and 2005, Italian tyre manufacturer, Marangoni, is now targeting further successes in 2006 with participation in three European championships. Firstly there is the Italian Hillclimb Championship.
Marangoni Tyre now has a greater online presence following the launch of a brand new UK website – specifically targeting end users. www.marangonityre.co.uk provides consumers with real time information about the brand and the range of tyres available. A main feature of the new site is an integrated dealer locator that allows consumers to locate their nearest Marangoni ‘Intelligence Centre’ with the click of a mouse.
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BIPAVER, the European Retread Manufacturers Association, has announced that it has taken substantial further steps towards Pan-European co-operation in the retreading industry following the Association’s General Assembly, held in May during the Reifen 2006 exhibition in Essen, Germany.
The Autodrom Most, near Prague in the Czech Republic was the venue chosen by Italian manufacturer Marangoni to showcase its performance tyre range to a selection of Eastern European customers and journalists. With the recently-introduced Mythos and Maxó tyres as the feature products, the launch indicates the Marangoni brand’s intent to become a major player across the Eastern European markets in 2006/7. “At Marangoni, partnership is ingrained into the culture of the business. We have developed fantastic relationships with all our customers in Eastern Europe, and the event in ‘Most’ will serve to strengthen the bonds with our customers,” commented Marangoni’s Peter Gabris. “The feedback was extremely positive from trade partners and the press who attended, regarding the organisation of the event and the tyre products, which were the focus of the event.” Concluded Derek Carruthers, Marangoni Global Sales and Marketing Director, “We have held a number of similar events over recent years and its effect on our business has been incredible. The interaction with our customer base has provided not only opportunities to illustrate our products and technologies, but also for feedback from our customers which is vital for future development.”
(Akron/Tire Review) Retreader Bergey’s Tire, based in Hatfield, Pennsylvania, has become a Marangoni Ringtread retreader. According to the announcement, Bergey’s will exclusively produce and sell Marangoni retreads, and will not renew its previous franchise deal with Bandag.
Anyone who visited the Essen Reifen Messe will know that walking around all of the world’s largest dedicated tyre exhibition requires marathon-esque stamina. Despite this, next month Tyres & Accessories will report on all the breaking news from the show. From the recent influx of new Chinese companies, to Cooper and Marangoni’s decision to launch their passenger car run-flat technology, we hope to bring you all the information you need if you didn’t attend, and more detail if you did. Look out the comprehensive exhibition review in July’s Tyres & Accessories.
The partnership between tyre retailer Esher Tyre and Exhaust and Group Tyre (UK) member Broadway tyres is a perfect example of a regional wholesaler and independent retailer working together for mutual advantage. The catalyst in this relationship is the Marangoni tyre brand, as Mr. F. Frost, who manages the outlet and who is the second generation in charge of this family-run business explains:
(Akron/Tire Review) Marangoni Tread North American (MTNA) says it has made training a priority for 2006 and beyond, launching its Ringmaster Training Program this year for MTNA retreaders. In the two sessions already held, Ringtread retreader production and sales staff traveled to MTNA’s Nashville headquarters for seminars and hands-on training.
European component car manufacturer Robin Hood Sports Cars Ltd has announced that it is to exclusively use Marangoni Zeta Linea high performance tyres for its Lightweight, Project 2B, Superspec and new Hood RS models. The forthcoming dramatically styled Ferrenzo mid-engine project will also use Marangoni high performance tyres.
The Marangoni Zeta Linea has major motor sport provenance, notably as the control tyre in the 2004 Mazda RX-8 Cup (the Championship used Zeta Linea Slick/Semi Slick Racing tyres for 2005 and will continue with these in 2006).
Marangoni Retreading Systems (Marangoni Tread SpA and Ellerbrock Reifenrunderneuerungs-Technologie GmbH) have announced a 4 – 5 per cent price increase on all pre-cure retreading brands and product lines. The increase will be applied from 3 July 2006 in European, East European and Mediterranean countries.
Marangoni is exhibiting at Transpotec, which is taking place in Milan from 27 – 30 April. The company will be showing examples of its latest commercial and industrial tyres, including special, heat-resistant compounds and winter tyres for trucks.
Group Tyre (UK) Ltd has announced the appointment of Nick Manning as director of purchasing. Joining Group Tyre after a substantial career within the Continental Tyre Group Limited, he assumes the full buying responsibility from Larry Cross, whose role as Coordinating Director of Group Tyre continues.
Welcoming Nick Manning’s appointment Larry Cross, said, “Nick’s huge depth of experience of the industry will be a huge asset to Group Tyre. His substantial business development and brand strategy expertise, together with his unique insight into every aspect of the UK tyre market is an invaluable resource. This can only further strengthen the position of Group Tyre as the UK’s leading independent wholesaler and hugely benefit both our members and their customers.”
Stephanie Tires, Corp. a company established since 1989 in Miami, Florida, USA will commence its operations in Europe starting in June of the present year. Stephanie Tires, Corp. is currently conducting business from its headquarters located in Miami to its markets in Latin America and the Caribbean.
Italian Industrial Group, Marangoni, will promote its activities in Essen this year on a 500 square metre stand concept, which the company calls “Marangoni Village.” Marangoni recently took steps to streamline its organisation. The company continues to produce passenger car tyres in a factory near Rome. As far as the retreading business is concerned, many experts see Marangoni as the leading company in respect to technological developments and innovation. The group runs factories in Italy, Germany (Ellerbrock), USA and Brazil. Last year group turnover exceeded 300 million euros.
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