Continental to take over ContiTread sales in April
As of April 2012, Continental and Marangoni Group will hand over the promotion and sales of ContiTread pre-cure treads to Continental Tyre Group Ltd in the UK and Ireland. Commenting on this move, commercial marketing manager Tracey Hyem said “the addition of ContiTread to our core sales offering, further underlines Continental's commitment to the ContiLifeCycle concept. Customers will now have one contact for all elements of ContiLifeCycle, and can rely on comprehensive advice to help reduce costs through better fuel consumption and longer tyre life.”