Michelin takes a fresh look at road safety with Primacy 3
When Michelin launches its Primacy 3 into European replacement markets in February 2012 the tyre will, the manufacturer states, open a “whole new era in road safety.” What Michelin means when making this assertion is that its successor to the Primacy HP has been developed based on research and behavioural analyses that revealed a number of unexpected safety-related facts. By taking a fresh look at accidentology – the study of accidents – Michelin says it has been able to move beyond preconceived safety ideas and provide road users with meaningful solutions.