Starco celebrates half a century of growth
In recent times the Starco name has been no stranger to the pages of Tyres & Accessories and tyrepress.com; much has been happening within the Danish company. Indeed, in the last few years we have witnessed Starco’s development from a Europe-focused small wheel specialist into a wheel and tyre manufacturer with global ambitions. Yet this transformation is just the latest chapter in the history of a company that, as of 11 December, has been in business for fifty years. To mark the company’s golden anniversary, Tyres & Accessories recently spoke with Starco chief executive officer Peer Ejlersgaard, who gave an insight into where the company has been and where it plans to go.