Michelin throws down weight reduction gauntlet
Michelin North America has opened registrations for the 2013 Michelin Challenge Design competition and announced that this latest round will address weight reduction through design – a subject the tyre maker says is “becoming a new battleground in the struggle for increasing fuel efficiency.” Participants in the 2013 Michelin Challenge Design, which is titled ‘Half! Lightweight with a Passion’, have been set the task of exploring lightweight vehicle development by designing a family vehicle.