Bridgestone responding to ‘evolving’ UK truck tyre market
A leading player in the UK commercial vehicle tyre market, Bridgestone is about to embark on what it says is “the most important product launch from Bridgestone for many years”, when it introduces a new, user-friendly naming protocol for its line of regional TBRs. Product and marketing manager Andy Mathias spoke to Tyrepress about the questions currently posed by the UK CV tyre market, the manufacturer’s new tyres, and why he believes its “true fleet tyre solution offer” will continue to provide “compelling business opportunities” in the truck market.