CITExpo Can Celebrate Successful Breakthrough
When the China International Tire Expo (CITExpo) opened its gates for the second time in 2004, it was already considered to be the potential Chinese tyre show of the future. It appears these estimations were well founded now that the third show in December has reached a size, which makes it the biggest show of its kind in East and South-East Asia. CITExpo even had to move into a different venue in order to accommodate its 150 exhibitors. Overall more than 5,800 visitors have registered with the organisers; two thirds came from abroad and the growing number of foreign exhibitors emphasises the increasingly open Chinese tyre market.
To the organisers of the China International Tire Expo the positive developments of the show have been much more than just good luck. “Most industry experts know our exhibition by now,” says Wilko Fong. The managing director of Reliable International Exhibition Services Co., Ltd., the organising company from Beijing, firmly believes that many of the current exhibitors have already taken part in earlier shows as visitors in order to find out how the land lies. Only now this wait-and-see-approach has actually paid off for the Shanghai CITExpo, with the latest event taking place in the Everbright Convention & Exhibition Center in downtown Shanghai.