First Stop Dealers Treated to VIP Tour
Staff from three First Stop dealerships have been treated to a VIP tour of one of Bridgestone’s major tyre manufacturing plants in France as part of a campaign to further increase knowledge within the network.
Representatives from Airway Tyres in Colchester, and the Lodge Tyres depots in both Walsall and Talke, near Stoke, were given a guided tour of the factory in Béthune, northern France. They received an in-depth insight into the whole tyre manufacturing process, from the combination of natural and synthetic rubber all the way through to the detailed and thorough quality control of the final product.