Tyre Manufacture in SA – Will it Have a Future?
(SA Treads – South Africa) The South African business sector is applauded the world over for its unflinching work ethic, its determination to succeed against all odds and its uncanny ability to come up with creative solutions whenever the occasion demands it. Nowhere is this more evident perhaps than in the tyre manufacturing segment. Rocketing oil prices, unstable currency, raw material shortages and subsequent price hikes, not to mention the seemingly relentless infiltration of foreign makes landing at suspiciously rock-bottom prices, have all taken their toll on our four domestically-based tyre makers. How are they meeting these challenges? Is tyre manufacturing in this country sustainable or can it expect to meet a similar fate to that of nations like Australia which has seen the demise of local industry in favour of low-cost imports?