Apollo Hosts Three-Day India Conclave
Earlier this month, Apollo Tyres brought together its high performing business partners for an India conclave, reports Tire Review. Partners qualified for the event by achieving challenging sales targets in the commercial vehicle tyre category in 2009. The initiative, organized under Apollo’s International Marketing Program for exports out of India, was christened “Jai Ho” after one of the Oscar-winning lyrics from the movie Slumdog Millionaire, and literally meaning “may you be victorious.” The reward for this victory was an all-expense-paid, three-day incentive trip to India.