Techking Increasing Emphasis on European Markets
Chinese tyre manufacturer Techking is expanding its emphasis on European markets with the appointment of local staff to manage and develop continental markets including the UK. Speaking at Brityrex 2010, new European sales and marketing director Vincent Van Houtte told Tyres & Accessories that the company is serious about investing in Europe. Van Houtte joined Techking during the last quarter following years of experience at Bridgestone Europe and Solideal including passenger car, two-wheel and OTR tyre related roles. He joins a year after the firm appointed Samuel Hermanssen as vice-president Europe. Hermansson, who is Swedish, brings with him 20 years of experience of work at premium tyre manufacturers such as Continental.