BKT aiming for segment leadership
It’s now more than fifteen years since Balkrishna Industries Ltd., or BKT, wound up its two-wheeler, car and truck tyre business in favour of a focus on off-road tyres. This ‘place every egg in one basket’ decision was a major step for the then seven year old company, yet it is one the Indian manufacturer has never regretted. Since the changeover to off-road tyres in 1995, BKT has grown at an enviable rate and produced some 1,900 SKUs of OTR, industrial and agricultural tyres. Recently, Tyres & Accessories was given the opportunity to observe first-hand the result of a decade and a half’s specialisation within the off-road sector and gain a clearer picture of where the company aims to go.