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Manchester United names Apollo official tyre in UK and India

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On 21 August, Apollo Tyres signed a three-year partnership with Manchester United, which sees the company named as the official tyre of the world-famous football team across both the UK and India. Details of the investment associated with the deal have not been released. What we do know is that as well as access to player appearances in both countries the company will be making the most of its association with Man U in online advertising as well as its marketing and point of sale material. In addition, in a development of its ‘go the distance’ philosophy, Apollo Tyres will create football-based play zones in local communities in the UK and India; these will feature recycled rubber and encourage healthy lifestyles among youngsters.

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  1. Apollo Tyres expands Man Utd sponsorship into global agreement
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  4. Apollo Tyres extends Manchester United partnership to 69 countries
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Apollo a Man U regional partner

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It was announced today that Apollo Tyres is now Manchester United’s Official Tyre Partner in the UK and India. Tyres & Accessories was present at the deal’s signing at the club’s Aon Training Complex in Carrington and will report full details; the basics are that the three-year agreement will, amongst other things, see the two parties participate in a “joint community commitment to encourage healthy lifestyles and develop sporting skills in young people.”

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  1. Manchester United names Apollo official tyre in UK and India
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  3. Apollo Tyres becomes an Indian Super League official partner
  4. Apollo Tyres: Second Indian football sponsorship
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GT Radial dealers enjoy Old Trafford hospitality

GT Radial dealers from Scotland and Northern England recently enjoyed full hospitality at the Theatre of Dreams for Manchester United’s home leg Champions League match versus Romanian side Otelui Galati, after winning their places for “exceptional sales performance.”

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Kumho Signs Basketball Sponsorship Deal

In the US, Kumho Tires has signed sponsorship agreements with the NBA basketball teams Los Angeles Lakers and Miami Heat. Both contracts extend through to the 2012 season and cover perimeter advertising at both teams’ home grounds, advertising space on video monitors plus joint autograph signing sessions with players.

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New Exide Range Providing Power for Growing Hybrid Market

Old Trafford was the site chosen for the launch of two new ranges of Exide Technologies batteries specifically designed for hybrid vehicles. The Micro-hybrid AGM and Micro-hybrid ECM were unveiled to executives from major UK automotive buying groups at the Manchester United home ground on December 10. The two line-ups, each containing three battery types, are intended to provide an original equipment specification aftermarket option for all currently available micro-hybrid vehicles.

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Kumho Signs Manchester United Sponsorship Deal

Kumho Tire announced on July 12 that it has signed a sponsorship deal with Manchester United. The four-year deal, settled for an undisclosed sum, will see Kumho obtain the rights to include the football team’s logo and images of the players in its advertisements. Company CEO Oh Se-chul said the tyremaker expects the sponsorship agreement will help promote their international image.

The tyremaker is already involved with the well-known football club, and announced in April that Manchester United would participate in a Kumho sponsored friendly match at the Seoul World Cup Stadium on July 20. Kumho said it plans to hold a joint press conference with Manchester United in Seoul on July 19.

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Pirelli’s Investment In Local Football Pays Off

When Burton Albion held Manchester United to a draw at the new Pirelli Stadium, the team and its sponsors earned more than simply a third round replay. In addition to a replay with one of the world’s best-known teams, Burton will earn an estimated £500,000 from this single appearance. And this cash is expected to virtually wipe out the debts accumulated in the building of the Pirelli stadium, providing the opportunity for the club to safely increase its revenue.

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