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Apollo announces final Manchester United football challenge

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The third and final skill test in the ‘Apollo Challenge’ has begun. Together with Manchester United F.C., tyre maker Apollo Tyres is encouraging football aficionados to demonstrate just how on target their shooting is with the Apollo Accuracy Challenge. This particular challenge sees Manchester United midfielder Ashley Young demonstrate the importance of accuracy, a quality Apollo Tyres argues is the most important skill for any footballer.

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  1. Apollo Tyres expands Man Utd sponsorship into global agreement
  2. Next ‘Apollo Challenges’ Manchester United contest begins
  3. Manchester United names Apollo official tyre in UK and India
  4. Apollo Tyres now partnering with Manchester United in 129 countries
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NTDA silent auction raises £500 for BEN

During Brityrex International 2014, the NTDA held a silent auction of a signed Ryan Giggs no.11 Manchester United shirt, which commemorates his 588 appearances, 108 goals and 24 years of service with Manchester United. It also lists all of his accolades as a player during that period including his PFA Player of the Year in 2009.

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Next ‘Apollo Challenges’ Manchester United contest begins

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The second test in the Manchester United ‘Apollo Challenges’ skill challenge has been released. This unit is called the ‘Apollo Control Challenge’ and sees Manchester United and Belgium international midfielder Marouane Fellaini demonstrate how to master perfect ball control, an invaluable skill when playing in one of the most competitive and fast-paced areas of the pitch. The challenge can be viewed at the apollochallenges.com website.

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  1. Apollo announces final Manchester United football challenge
  2. Apollo Tyres expands Man Utd sponsorship into global agreement
  3. Manchester United names Apollo official tyre in UK and India
  4. FA Cup honours for Yokohama-sponsored Chelsea FC
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NTDA auctioning Ryan Giggs-autographed shirt for BEN

During Brityrex International 2014, (EventCity Manchester 7 – 9 October), the NTDA will be auctioning a signed Ryan Giggs no.11 Manchester United shirt, which commemorates his 588 appearances, 108 goals and 24 years of service with Manchester United. It also lists all of his accolades as a player during that period including his PFA Player of the Year in 2009. The shirt will be on display on the NTDA stand during Brityrex and delegates will be able to make silent bids for the shirt between 7 – 8 of October.

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  1. NTDA silent auction raises £500 for BEN
  2. NTDA dinner raises over £10,000 for BEN
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  4. BEN to close Alexandra House care home
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Apollo Tyres launches Manchester United ‘Apollo Challenges’ competition

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The word to Louis van Gaal is that Manchester United must finish ‘no lower than third’ in the Premier League this year, and should the recently-appointed manager meet this expectation it will be a marked turnaround of last season’s fortunes. Sponsors, such as tyre makers Federal, Multistrada and Apollo Tyres – the latter official partner for the club in 69 countries – also stand to benefit from a better year on-field.

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Related news:

  1. Apollo Tyres building UK dealer network at ‘iconic venue’ events
  2. Apollo Tyres extends Manchester United partnership to 69 countries
  3. Apollo becomes Official Tyre Partner of Crystal Palace FC
  4. Cooper Tire Europe extends Arsenal association with #MatchReady competition
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Bryan Robson to attend Federal Tyres’ Moscow event

Federal Tyres has confirmed that Manchester United and England veteran Bryan Robson will be their guest of honour at the Taiwanese tyre company’s 60th Anniversary celebration in Moscow on 30 August, during the Moscow International Automobile Salon [MIAS].

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  1. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
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  3. Federal celebrates diamond anniversary in Moscow
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Yokohama continue MK Dons partnership for 2014/15 season

Yokohama HPT is to continue its ongoing partnership with League 1 giant-killers (and the company’s local team) MK Dons. If last night’s 4-0 victory over Manchester United (26 August 2016, Capital One Cup) is anything to go by, Yokohama will be celebrating its investment as money well spent.

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Apollo Tyres extends Manchester United partnership to 69 countries

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A year after announcing its initial partnership with Manchester United, Apollo Tyres has announced how the advertising and marketing cooperation has grown from covering just the UK and India initially to a total of 69 countries. The additional 67 countries cover virtually all of what can be called Europe – and even as far as Turkey, but does not include Russia. In addition the number includes the Middle Eastern markets Apollo has invested in developing its retail and distribution presence in recently. Further afield in the Far East – Thailand is also included. These markets are said to have been chosen based on their positions as influential and fasting growing markets. No details relating to the scale of investment associated with the partnership have been revealed. However it is said to have been “satisfactory for both parties.”

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Related news:

  1. Apollo Tyres building UK dealer network at ‘iconic venue’ events
  2. Apollo Tyres launches Manchester United ‘Apollo Challenges’ competition
  3. Apollo broadens its football portfolio with VfL Wolfsburg sponsorship
  4. Tyres in football: 2015/16 season heralds expanded deals with biggest clubs
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Man Utd association leading to Russian gains, claims Federal Tyres

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Feddi Manchester United Taiwan Federal

Following the unveiling of Federal Tyres’ latest marketing activity with Manchester United in Russia, Tyrepress got in touch with marketing manager Geoffrey Chang to ask a bit more about the attraction of the club and the English Premier League for a brand trying to make waves in Russia. Federal became the club’s Official Tyre Partner in the Russian and Taiwanese markets at the beginning of last season. While things haven’t gone entirely to plan on the pitch for any of the three men placed in charge of the club since Sir Alex Ferguson’s departure – most recently Louis van Gaal’s home defeat to Swansea – and doubts have been raised about Manchester United’s value as a brand partner (especially given its multiple tyre partners), Federal remains ebullient about the deal.

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  1. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  2. Federal builds Russian connections with Man U visit
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Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show

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Federal Tyres is hoping the allure of the world’s most famous football club will contribute to its success at one of Russia’s biggest motor shows, the Moscow International Automobile Salon (MIAS). A mystery “Manchester United legend” will join Federal on its interactive exhibition space at the show, continuing its United-themed marketing campaign in the region. The brand is also to run a competition through its online channels to win a Manchester United shirt signed by the first team in the run up to the event. The manufacturer has been the Official Tyre Partner of Manchester United in Russia and its domestic market, Taiwan, since August 2013, engaging in activities such as the Manchester United Soccer School programme and harnessing the club’s brand equity to target the Russian market, in which it hopes to build a significant presence by 2019.

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  1. Federal builds Russian connections with Man U visit
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Federal sponsors Man U ‘soccer school’ programme

Feddi Manchester United Taiwan Federal

Since 1999, Manchester United has been helping young football talent develop through its Manchester United Soccer Schools, and today the Manchester United Soccer School, or MUSS, operates in a number of countries around the world. It has now been extended into Taiwan, and club sponsor Federal Tyres is sponsoring 32 children to take part in the first ever MUSS three-day programme, which will be held at the Taipei Municipal Stadium.

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  1. Federal builds Russian connections with Man U visit
  2. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  3. Man Utd association leading to Russian gains, claims Federal Tyres
  4. Federal aiming for 10% of Russian tyre market by 2019
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Federal builds Russian connections with Man U visit

Federal Tyres is using its link with Manchester United FC to foster its current focus on the Russian market. The Taiwanese tyre maker invited a select group of Russian tyre dealers and journalists to the UK this week as part of its ‘Awaken the Champion Inside’ campaign in Russia. The guests watched Manchester United take down Hull City by three goals to one and Federal used the three-day event to develop stronger connections with its Russian distributors, dealers and customers.

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  3. Man Utd association leading to Russian gains, claims Federal Tyres
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Federal aiming for 10% of Russian tyre market by 2019

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Taiwanese tyre maker Federal Tyres states it has “set its sights on ten per cent market share in Russia” and aims to double the number of wholesalers it works with there (currently nine in eight cities, including Moscow, St Petersburg and Ekaterinberg) every year for the next five years to help achieve this objective by 2019. The company has been present in the Russian market since 2004 and its products are available at over 10,000 retailers across the country. It has now launched a brand new website, www.federaltyresrussia.com, VKontakte page, vk.com/federaltyresrussia, and 2014 campaign slogan that capitalises on Federal’s sponsorship of Manchester United: “Awaken the Champion inside” (Пробуди в себе Чемпиона).

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Related news:

  1. Federal builds Russian connections with Man U visit
  2. Manchester United ‘legend’ to appear alongside Federal Tyres at Moscow show
  3. Man Utd association leading to Russian gains, claims Federal Tyres
  4. Bryan Robson to attend Federal Tyres’ Moscow event
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Apollo Tyres building UK dealer network at ‘iconic venue’ events

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Apollo Vredestein UK managing director Stuart Jackson revealed several strategic details with which Apollo plans to grow its brand in the UK. Apollo is to introduce a truck and bus tyre range and expand its passenger car tyre lines into a fourth generation, with a sizeable investment in UK marketing “to support brand growth.” The tyre manufacturer will also develop its links with Manchester United, both as a partner in a sports facility initiative and as a significant branding opportunity, with video and print marketing materials featuring the purple of Apollo and the red of the Stretford team.

Membership Required

If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.

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  • Read our sector-leading articles in full
  • Full analysis of tyre business segments
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Related news:

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Apollo signs on new creative partner

Following a multi-agency pitch process, Apollo Tyres has appointed The Brooklyn Brothers its global creative agency. The agency’s London office will service the account and help build the Apollo brand via print, electronic and digital mediums.

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