In an extension of its sports marketing activities within Europe, Nexen Tire will gain advertising space on perimeter LED boards at two clubs competing in Italy’s Serie A championship. The tyre maker also returns as official sponsor of Manchester City FC for a second season.
Nexen Tire, a leading global tire manufacturer, announced that the company will launch ‘Purple Summit’, an integrated marketing campaign, as part of its efforts to expand global marketing activities and strengthen relationships with business partners.
Nexen Tire is to launch its first European TV advertising campaign on Eurosport, Europe’s No.1 sports channel. The 30-second commercial will air across 54 European countries for 6 months, from December 2015 to May 2016 via Eurosport, which includes Eurosport 1, Eurosport 2, and Eurosport 2 NEE.
Manchester City FC and sponsor Nexen Tire has partnered in the running of the inaugural Nexen Tire Skills challenge on 14 October 2015. A video of the challenge was published on YouTube on 10 November.
Nexen Tyre has shared details of its participation in the ‘66th International Automobile Ausstellung (IAA Frankfurt Motor Show 2015)’, held from 15 to 27 September.
Coinciding with the start of the 2015/16 European football season, various tyre manufacturers have continued the step up in sponsorship involvement with some of Europe’s biggest clubs. Continuing the trend Tyres & Accessories observed last year, bigger, broader deals are expanding tyres’ role in football, and increasing the prominence of brands outside the traditional premium names.
As of yesterday, Nexen Tire is Manchester City FC’s official tyre partner. Nexen Tire president Ho-Chan Kang and Manchester City FC CEO Ferran Soriano signed the partnership documents during a ceremony held at the City Football Academy in Manchester. Amongst the attendees witnessing the start of the new agreement were Omar Berrada, the club’s football marketing director, plus a number of Nexen Tire and Manchester City executives. Several players were also present.
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