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Yokohama Rubber debuts mid-term management plan

Under its new YX2026 management plan, Yokohama Rubber intends to combat growing sales of budget consumer tyres with a strengthened focus on OE supply and also rapidly bring new and efficient plants online. Within the OHT segment, it will turn to mergers and acquisitions to bolster market share in specific areas. By fiscal 2026, the company aims for sales revenue of ¥1,150 billion (£6.1 billion), business profit of ¥130 billion (£688.9 million), a business profit margin of 11%, and ROE of more than 10%.

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Yokohama’s premium strategy bolstered by broad UHP range

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Yokohama’s Grand Design 2020 medium-term management plan identifies the expansion of the company’s presence in the market for premium-grade car tyres as a strategic priority. Having secured awards and original equipment fitments, the Japanese manufacturer states that its range of high performance tyres is winning “a growing number of drivers and vehicle manufacturers looking to extract the maximum performance from their vehicles.”

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GD2020 – Yokohama Rubber’s new mid-term management plan

The Yokohama Rubber Co., Ltd. has unveiled a new medium-term management plan for the years to 2020. This new plan, dubbed Grand Design 2020 (GD2020), is the successor to the Grand Design 100 (GD100) plan that spanned the period from 2006 to 2017. GD2020 calls for a fortification of Yokohama’s business foundation by deploying a growth strategy that encompasses original approaches to each operational emphasis. Yokohama Rubber says GD2020 is a “framework for supporting new strides by Yokohama into the decade of the 2020s.”

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Yokohama prioritising growth in final Grand Design 100 phase

Growth will be the focus of Yokohama Rubber’s energies in the fourth and final phase of its ‘Grand Design 100’ medium-term management plan. The Japanese tyre and rubber products manufacturer unveiled details of the three-year Phase IV on 13 February and announced it aim of raising annual net sales to 770 billion yen (£4.2 billion) and annual operating income to 80 billion yen (£438.2 million) by 2017, and to increase operating profit margin to 10.4 per cent within the same timeframe.

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  3. Yokohama’s premium strategy bolstered by broad UHP range
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