Magna Tyres Group has appointed Norgesdekk its exclusive distributor for Norway, an arrangement it views as a continuation of its “ambitious global expansion strategy” and a reinforcement of Magna Tyres’ presence in Scandinavia. Norgesdekk will offer the full range of Magna OTR and industrial tyres to customers in the Norwegian market.
Magna Tyres Group has expanded its global footprint with the purchase of South African tyre dealer network Tirepoint. With this acquisition, Magna Tyres’ global workforce stands at more than 700. The company has declined to disclose the transaction’s financial details.
Magna Tyres has agreed to buy Polish tyre dealer Industra Ltd. Financial details have not been disclosed. But Magna Tyres Group did report that it is “on track to increase turnover to 600 million euros in three to five years amd that Industra’s annual net turnover is almost 10 million euros.
Ywenco Philipsen has joined Magna Tyres Group as the company’s new Commercial Director HQ. He began in this role on 1 October and is responsible for all marketing and sales-related operations.
Customers based in Europe have been able to place orders and gain information at the Magna Tyres Portal since last October, and Magna Tyres Group is now extending its reach to markets all around the world. Effective immediately, all Magna customers can utilise the entire Magna Tyres Portal, which in addition to covering the entire process from providing initial information to ordering tyres, includes many important features such as product and technical documentation, marketing support and aftersales service.
The Magna Tyres Group has announced the launch of a new tool for dealers – the Magna tyres Portal. The company has steadily built up an extensive global dealership network and the new portal is Magna’s response to the dealers’ growing need for product details, marketing materials and technical information to be readily available. As the product range has expanded, so has the demand from the market for this information to be available online 24/7.
Magna Tyres has expanded its portfolio of ‘Made in Holland’ products with the introduction of the Magna M-Terrain E4/L4 in size 29.5R25. This particular dimension, which was specifically developed for medium and large wheel loaders as well as articulated dump trucks, has been part of the M-Terrain line-up for many years. In addition to being made in the Netherlands, production of the tyre will also continue in China.
Establishing offices in Canada and the USA last year have helped Magna Tyres Group gain a foothold in the North American off-highway tyre market, and the company reports demand for its products “rising rapidly” since the US office opened its doors in September 2019. A new sales manager now joins this office. Ryan Cusick has come on board to help Magna Tyres “focus even more on the brand presence, the distribution network and relationship with current and new customers.”
Magna Tyres Group has opened a sales office in the Czech Republic. It said the move has been in response to demand for the Magna range of OTR ad specialist tyres in Eastern Europe. It added that it has been encouraged by “unutilised market potential in this region.” The region was previously serviced by its Polish office.
With the appointment of Arjen de Kruijf as its new chief financial officer, Magna Tyres Group aims to secure “continued growth” within a “challenging tyre business” in the years to come. De Kruijf begins in his new position on 1 April, taking responsibility for financial operations, regional finance teams and financial relations.
Magna Tyres Group has appointed Elie Sleiman General Manager of its Singapore office, effective 1 March. Sleiman will lead sales within the Oceania & South East Asia region and has responsibility for extending the Magna brand presence, distribution network, and will focus on developing strong customer relationships.
It’s almost three years since Magna Tyres Group acquired OBO Tyres, the largest retreader in the Netherlands. Since that time, the Obo facility in Hardenberg has been instrumental in Magna’s ‘Made in Holland’ production plans. The site has now been renamed ahead of a further increase in capacity for these products. The Obo business in Germany has also gained a new name.
Magna Tyres Group shares that it has opened a sales office in the USA. Its premises in Fort Lauderdale, Florida opened on 1 September and is the company’s second office in North America. Magna Tyres Group has been present in the region since establishing a sales office in Canada at the start of this year.
Magna Tyres Group’s Bauma 2019 exhibition was used by the Dutch company to demonstrate its fast-growing position in the OTR tyre segment. Exhibiting its products, including 18 OTR, port, industrial, and truck tyres, from a two-level stand with a 30m screen, the show was also used as the platform for the official launch of its new construction range.
Magna Tyres Group has signed a new partnership with UK rubber track supplier Sly Agri Ltd. The strategic agreement enables Sly Agri to purchase and resell the Rubber Track retread for the agricultural sector. The contract was signed by George Sly and Stephan van Leeuwen during the LAMMA Show in Birmingham.
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