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Hankook launches ‘Olympic’ advertising campaign

To coincide with the London Olympics, Hankook Tyre UK is launching a new outdoor advertising campaign. The ads will be positioned in key locations in central London, including Cromwell Road, North Circular Road, Whitechapel Road, York Road and the Chiswick Roundabout, and will run until mid-September – a timeframe covering the entire Olympic Games. Hankook anticipates the location of the ads will expose thousands of games visitors to its ‘Be One with It’ campaign, an advertising series the tyre maker describes as “an important pillar” of its marketing strategy.

25th June 2012/by Tyrepress Editors

OE key to Bridgestone’s high performance portfolio

Competition in the high performance tyre market is growing as second line and budget brands bring aggressive performance patterns and larger diameter sizes to market. Established premium tyre makers, who previously had the market all to themselves, now share the performance segment with an abundance of lower-priced products. How can a premium tyre maker maintain its market share in such an environment?

8th June 2012/by Tyrepress Editors

Nokian Z SUV tops German 4×4 tyre test

Nokian has called the victory of one of its products in the German car magazine Auto Zeitung’s 2012 4×4 tyre test, which appeared in the 12/2012 addition of the publication, as an “outstanding result”. The Nokian Z SUV secured first place overall and was described as “very good on wet surfaces” with “safe handling characteristics, low rolling resistance.” Auto Zeitung also referred to the tyre as “good value.”

1st June 2012/by Tyrepress Editors

MU11 – Marshall’s top performer

The flagship ultra-high performance tyre of the Marshal range, the Matrac FX MU11, is now firmly established in a wide range of sizes on the UK market. The Matrac FX has been designed to offer especially high levels of wet weather performance and resistance to aquaplaning, outstanding characteristics are high resistance to uneven wear and low noise generation are two further stated characteristics of note.

1st June 2012/by Tyrepress Editors

Motor Codes names 'most trusted' garages

Thousands of motorists have voted in a nationwide contest to seek out the UK's best car service centres and Motor Codes, the operator of OFT-backed codes of practice for the motor industry, has revealed which were voted the most trusted large and small garages in the UK. Garage of the Year, backed by Havoline, is an annual initiative, highlighting to motorists those garages that are committed to providing consistently high customer service standards. In being awarded the title, the winning garages have beaten off competition from a huge field, open to entry for all garages.

31st May 2012/by Tyrepress Editors

New plant to facilitate Nexen’s global OE plans

Nexen Tire’s new factory in Changnyeong, South Korea has entered service, and according to Joo-Ho Song, senior managing director, global marketing at Nexen, the facility will play a key role in the tyre maker’s ambitious plans. Output at Changnyeong will initially be a modest 3 million units in 2012 and will build up, aided by five planned further factory expansions, to 21 million units – 60,000 tyres a day – by 2018. By that date, Nexen says it will have invested a total of 1,200 billion won (£650 million) in the plant.

30th May 2012/by Tyrepress Editors

Tyres & Accessories April 2012

All the news, features and reviews you expect from Tyres & Accessories are available for subscribers to view in e-magazine format. Simply click more to read the April edition, which includes features on the forthcoming Reifen Messe Essen, TPMS and Wheels.

17th May 2012/by Tyrepress Editors

New Ecsta Le Sport – designed for top European marques

Kumho’s new Ecsta LE Sport KU39 is an asymmetric ultra high performance tyre designed for Europe’s top car marques; the manufacturer reports the tyre was developed using the latest KADAS prediction tools and on Europe’s most demanding test tracks. The Y speed rated product’s key selling points are its enhanced performance, braking in wet conditions and controlled ride and refinement. Kumho says its high grip tread compound ensures maximum traction and braking performance, while its specially designed casing provides impressive high speed stability.

15th May 2012/by Tyrepress Editors

UK launch for Pirelli Grand Prix Challenge

The Pirelli Grand Prix Challenge, which first went live in the US in 2011, has now been expanded to the UK market. The tyre maker has high expectations for the online Formula One prediction game – last year, the American GP Challenge website received 140,000 unique visits and had over 700,000 page views. Prizes to be won through the challenge include a trip to the 2013 United States Grand Prix in Austin, Texas.

14th May 2012/by Tyrepress Editors

Goodyear's Laura Thompson “Outstanding Woman In Finance”

Treasury & Risk magazine's 2012 list of "30 Outstanding Women in Finance" includes Laura K. Thompson, vice president, finance for The Goodyear Tire & Rubber Company's North American Tire business. Thompson directs finance for the company's largest business unit, with annual sales of nearly $10 billion. She previously served as vice president of business development, is also the executive in charge of developing Goodyear's new headquarters in Akron, Ohio.

11th May 2012/by Tyrepress Editors

Maxxis supports 10th Japfest with ‘drift spectacular’

This weekend Castle Combe will host the tenth anniversary of Japfest, Europe’s biggest Japanese Car Show. On 12 May the Maxxis British Drift Championship will be the star attraction, with three extended track sessions, during which star drivers from all three classes will be demonstrating their skills and precision in a mass drift train. The title sponsor of the UK Drift series will be strongly represented at Japfest, with the Maxxis Babes joining its two sponsored drifting teams, Team Japspeed and SATS Motorsport.

11th May 2012/by Tyrepress Editors

Goodyear ‘delighted’ by Auto Express crown

Goodyear representatives say they are “delighted” the Goodyear Eagle F1 Asymmetric 2 has been named as the “best summer tyre” in the 2012 Auto Express Product Awards. The win follows the tyre’s first place ranking in the highly popular automotive magazine’s “Big Tyre Test” in September 2011.

9th May 2012/by Tyrepress Editors

Conti comments on positive Which? ratings

The April issue of Which? magazine put a total of 26 tyres (sizes 165/70 R14T and 205/55 R16V) to the test and ranked each according to its performance in the areas of dry and wet braking and handling, wet grip on straights and bends, noise, fuel consumption and wear. Continental, which received a “best buy” recommendation for its ContiEcoContact 5 in the 14-inch category and ContiPremiumContact 5 in the larger fitment, reports its satisfaction in being the only tyre maker to receive this distinction for both sizes.

25th April 2012/by Tyrepress Editors

Bridgestone CAIS wins Spanish safety award

Bridgestone’s new Contact Area Information Sensing technology (CAIS) has won an industry award for the second time in as many months. Spain’s leading economic and financial magazine, Actualidad Económica has selected Bridgestone’s CAIS safety technology as one of the “100 Best Ideas of the Year” in the automotive category.

10th April 2012/by Tyrepress Editors

Nexen tyre “highly recommended” in German magazine tests

Nexen Tyre has received plaudits in a number of recent German motoring magazine tyre tests. According to the company, Nexen was awarded second place in the summer tyre test carried out by promobil, the motorhome magazine, as well as coming 11th out of 50 in the extensive ‘brake’ test carried out by Auto Bild. Auto Bild “sportscars” awarded Nexen with the “recommended” grade and Nexen also scored well at the ADAC.

10th April 2012/by Tyrepress Editors