Goodyear launches UltraGrip8 Performance
Despite the late summer sun (or perhaps because of it) Goodyear invited journalists to the launch of the UltraGrip8 Performance at Icebar in London on 6 September. While it may have been uncharacteristically warm for a British summer, the Icebar environment (where the walls, bar, table and even glasses are made of ice) were intended to provide a physical reminder of what winter conditions mean for cars and drivers alike.