Continental AG is “likely” to raise its European tyre prices by 3-5 per cent in October in response to rising raw material costs, an unnamed source told Focus-Money magazine. The news follows a spring price rise that saw the manufacturer increase prices by between 3 and 5 per cent.
Derbeyshire-based company, Milltek, has increased its exposure through a successful advertising campaign in consumer publications Car magazine and EVO. We are absolutely delighted with the response, which has seen exceptional levels of consumer interest and enquiries. The dramatic ‘comp’ of a jet fighter and a high performance Audi RS4 has encapsulated the precision-engineering ethos of Milltek perfectly,” commented Milltek Sport managing director Phil Millington.
BFGoodrich has launched a new consumer magazine, available free of charge to customers visiting tyre dealerships throughout the UK. With over thirty pages ‘Take Control’ magazine encompasses a selection of motoring news and lifestyle themes, from action in the dunes of Dubai following Dakar drivers, to rallying at the 2006 FIA World Rally Championships, in which BFGoodrich are proud to sponsor the Ford, Citroen, Peugeot, VK- Stobart and Skoda teams.
The way Tyres & Accessories sees it, even virtual motorways need tyres. However not every business that could is taking advantage of the potential opportunities available online. In the course of the year T&A has detected a fair amount of scepticism about the real benefits of this kind of business, relative to the supposed costs and threats. That’s why next month’s magazine will feature practical advice on how to make the most of the virtual world, filling you in on the latest news from this segment.
Motorcyclist, the US-based magazine for motorbike enthusiasts, has announced that the Dunlop Qualifier, Dunlop’s latest motorcycle tyre designed specifically for supersport and hypersport motorcycles, has been named the Best New Product of 2006. “When we first sampled Dunlop’s excellent new Qualifier sport radials late last year, we figured we might have our Best New Product nailed down early,” said Mitch Boehm, Motorcyclist editor.
Michelin is launching a summer campaign designed to benefit retailers and consumers purchasing its Pilot Road sport touring tyres during August and September. Consumers will get a free A3 Michelin European road atlas worth £11.99 with every pair of Pilot Road tyres purchased and will be entered into a draw to win £1,000 worth of World of BMW touring holiday vouchers.
September will see the launch of Tyrexpo Africa 2006 – the only independent tyre trade event focusing on every aspect of the tyre industry – which will take place from 12 to 14 September at the Sandton Convention Centre in Johannesburg. Look out for full coverage in Tyres & Accessories magazine and online services over the coming months.
A British supercar set an astonishing speed record in the heart of London by storming down an airport runway at 175.7mph on Saturday. The £317,500 Mercedes SLR McLaren supercar hit the top speed in a one mile speed challenge at London City Airport, a stone’s throw from ExCel, the venue for the British International Motor Show which was cleared of aircraft for the event.
Barum Tyres, the economy tyre range exclusively available from Viking International, has launched a new advertising campaign highlighting the tyre’s commendations from Auto Express Magazine. In the 2005 Auto Express Awards, Barum came out as a winner not only in terms of price, but put many of its famous rivals to shame for performance too.
Thousands of road accidents in the UK could be prevented every year if the minimum tyre tread depth was increased to 3mm, according to the findings of an Auto Express investigation. In the first magazine test of its kind, Auto Express compared the stopping distances of a car travelling at 70 mph with both 3mm and 1.6mm of tread depth.
Pirelli is to step down from being a World Rally Championship tyre supplier at the end of the season, according to motorsport director Paul Hembrey. The decision is based on “marketing reasons” Hembery said in an interview with Autosport magazine.
(Akron/Tire Review) Cooper Tire & Rubber Co. is teaming up with Speed, Style & Sound (S3) magazine to find “a cool car” to appear on the cover of the publication’s November 2006 issue. Cooper is inviting enthusiasts to post photos of their vehicles – including all modifications – on coopertire.com. Deadline is Aug. 31. Entrants must include the name and location of their local Cooper tire dealer.
Michelin Energy tyres last longer and therefore cost less per mile, according to the French manufacturer. However independent French magazine Auto-Plus has now published comparison test results which Michelin says prove its assertions. The test results show that the Michelin Energy E3A tyres offered 20 per cent more life than the next best brand and 60 per cent more life than the most expensive tyre.
The Goodyear Tire & Rubber Company’s virtual design technology, which has facilitated the success of several award-winning new tyres, has earned a 2006 CIO 100 award. The annual award program sponsored by CIO magazine recognises organisations around the world that exemplify the highest level of operational and strategic excellence in information technology.
Resisting to the urge to make any kind of joke about T&A celebrating its 60th anniversary, next month’s magazine will feature the latest developments in the specialist vintage tyres segment. July’s edition will report on the latest product releases and take an inside look at what’s going on with some of this niche market’s key players.
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