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Two SEMA Awards For Dunlop Direzza

(Akron/Tire Review) Goodyear’s Dunlop products took two top awards during the recent SEMA Show in Las Vegas. Dunlop’s Direzza Sport Z1 tyre received two SEMA International New Product Awards. In separate awards, Australia’s Hot 4s & Performance Cars magazine and Greece’s top enthusiast publisher Option Press also recognized the brand new Direzza Sport Z1 tyre. Developed and built in Japan for professional drifting, the Direzza Sport Z1 delivers high grip, excellent control and consistency, according to Dunlop. The tyre will be available in Spring 2007 in 17 sizes.

8th November 2006/by Tyrepress Editors

SEMA Show 2006: Goodyear Eagle Gets Magazine Honours

(Las Vegas/Tire Review) US Magazine, Popular Mechanics, has awarded Goodyear Tire & Rubber Co. with its Editor’s Choice Award in recognition of the tyremaker’s development of the Eagle ResponsEdge with Carbon Fiber radial introduced earlier this year. The magazine award recognized Goodyear’s achievement in new product design and innovation. Of the 17 automotive products honoured with the Editor’s Choice Award, the Goodyear Eagle ResponseEdge was the only tyre honoured.

3rd November 2006/by Tyrepress Editors

Test Warns Against Retro-Fitting Run-Flats

The results of a recent Auto Express test show that motorists with cars set up for and fitted with run-flat tyres must not replace them with standard tyres. The test, carried out in summer 2006, demonstrated that fitting a standard tyre to a car which was designed and set-up for run-flat tyres can cause a loss of performance and ultimately a reduction in the safety of a vehicle. The results published 11 October show that using a standard tyre with the same tread pattern can severely increase braking distances and reduce overall wet and dry handling.

13th October 2006/by Tyrepress Editors

Vredestein Wins Again

Vredestein is celebrating its fifth straight win in the annual Auto Express tyre test. Described as “brilliant in the wet,” the magazine’s only real criticism was of the Sportrac 3’s fuel economy. Continental, only 0.6 percentage points behind, took second place. Perhaps the biggest surprise of the report was Kumho’s Marshal second brand taking third. Auto Express’ remaining recommended rosettes were given to the Bridgestone B250 in fourth and Goodyear in sixth who were only separated by 0.01 points. The Vredestein Sportrac 2 won last year’s test. This year leading premium manufacturer, Michelin, took 15th and last place.

15th September 2006/by Tyrepress Editors

3-5 per cent Conti Price Increase “Likely”

Continental AG is “likely” to raise its European tyre prices by 3-5 per cent in October in response to rising raw material costs, an unnamed source told Focus-Money magazine. The news follows a spring price rise that saw the manufacturer increase prices by between 3 and 5 per cent.

23rd August 2006/by Tyrepress Editors

Milltek Ad-Campaign Draws ‘Massive’ Response

Derbeyshire-based company, Milltek, has increased its exposure through a successful advertising campaign in consumer publications Car magazine and EVO. We are absolutely delighted with the response, which has seen exceptional levels of consumer interest and enquiries. The dramatic ‘comp’ of a jet fighter and a high performance Audi RS4 has encapsulated the precision-engineering ethos of Milltek perfectly,” commented Milltek Sport managing director Phil Millington.

18th August 2006/by Tyrepress Editors

A Riveting Read for BFGoodrich Customers

BFGoodrich has launched a new consumer magazine, available free of charge to customers visiting tyre dealerships throughout the UK. With over thirty pages ‘Take Control’ magazine encompasses a selection of motoring news and lifestyle themes, from action in the dunes of Dubai following Dakar drivers, to rallying at the 2006 FIA World Rally Championships, in which BFGoodrich are proud to sponsor the Ford, Citroen, Peugeot, VK- Stobart and Skoda teams.

15th August 2006/by Tyrepress Editors

Tyres on the Information Superhighway

The way Tyres & Accessories sees it, even virtual motorways need tyres. However not every business that could is taking advantage of the potential opportunities available online. In the course of the year T&A has detected a fair amount of scepticism about the real benefits of this kind of business, relative to the supposed costs and threats. That’s why next month’s magazine will feature practical advice on how to make the most of the virtual world, filling you in on the latest news from this segment.

7th August 2006/by Tyrepress Editors

Motorcyclist Magazine selects Dunlop Qualifier as Best New Product

Motorcyclist, the US-based magazine for motorbike enthusiasts, has announced that the Dunlop Qualifier, Dunlop’s latest motorcycle tyre designed specifically for supersport and hypersport motorcycles, has been named the Best New Product of 2006. “When we first sampled Dunlop’s excellent new Qualifier sport radials late last year, we figured we might have our Best New Product nailed down early,” said Mitch Boehm, Motorcyclist editor.

4th August 2006/by Tyrepress Editors

Michelin Pilot Road Promotion

Michelin is launching a summer campaign designed to benefit retailers and consumers purchasing its Pilot Road sport touring tyres during August and September. Consumers will get a free A3 Michelin European road atlas worth £11.99 with every pair of Pilot Road tyres purchased and will be entered into a draw to win £1,000 worth of World of BMW touring holiday vouchers.

2nd August 2006/by Tyrepress Editors

Tyrexpo Africa Launch

September will see the launch of Tyrexpo Africa 2006 – the only independent tyre trade event focusing on every aspect of the tyre industry – which will take place from 12 to 14 September at the Sandton Convention Centre in Johannesburg. Look out for full coverage in Tyres & Accessories magazine and online services over the coming months.

1st August 2006/by Tyrepress Editors

Pirelli Sponsored Mercedes-Benz SLR McLaren Sets Speed Record

A British supercar set an astonishing speed record in the heart of London by storming down an airport runway at 175.7mph on Saturday. The £317,500 Mercedes SLR McLaren supercar hit the top speed in a one mile speed challenge at London City Airport, a stone’s throw from ExCel, the venue for the British International Motor Show which was cleared of aircraft for the event.

24th July 2006/by Tyrepress Editors

Viking Promotes Barum Test Success

Barum Tyres, the economy tyre range exclusively available from Viking International, has launched a new advertising campaign highlighting the tyre’s commendations from Auto Express Magazine. In the 2005 Auto Express Awards, Barum came out as a winner not only in terms of price, but put many of its famous rivals to shame for performance too.

12th July 2006/by Tyrepress Editors

Auto Express Tests Show Benefits of 3mm Tread Depth

Thousands of road accidents in the UK could be prevented every year if the minimum tyre tread depth was increased to 3mm, according to the findings of an Auto Express investigation. In the first magazine test of its kind, Auto Express compared the stopping distances of a car travelling at 70 mph with both 3mm and 1.6mm of tread depth.

12th July 2006/by Tyrepress Editors

Pirelli Withdraws from WRC

Pirelli is to step down from being a World Rally Championship tyre supplier at the end of the season, according to motorsport director Paul Hembrey. The decision is based on “marketing reasons” Hembery said in an interview with Autosport magazine.

10th July 2006/by Tyrepress Editors