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Progetto Marangoni Ready to Deliver

Italian manufacturer Marangoni Tyre is claiming its recent Progetto Marangoni partnership with Redline magazine is already bearing fruit at the retail level. As redline’s Toyota Yaris project car nears completion, Derek Carruthers, Marangoni (Car Tyre Division) Sales & Marketing Director, commented on the brand visibility that has been achieved through the project: “This unique media/tyre company partnership has really caught everyone’s imagination. For Marangoni it is proving a fantastic opportunity to communicate our message to a new, demanding and highly influential market, while for Redline it dramatically shifts their ambitious project car programme to a new and elevated platform.”

The Toyota Yaris has been stripped of its original engine and gearbox and all interior trim. The MR2 donor car has been purchased, its much-modified turbo already boasting printouts of 298bhp. Redline will add a chargecooler and a few hush-hush mods which will boost output to well over 300bhp.

19th April 2007/by Tyrepress Editors

Dunlop GP Racer Wins Magazine Tyre Test

Dunlop, fresh from victory in the opening two rounds of the 2007 British Superbike Championship, scored another win in an independent test of superbike tyres. The test was conducted by leading UK monthly magazine ‘Superbike’, who tested the leading fast-road and track day tyres on the market. All the tyres tested were road-legal but aimed at the fast-growing track day market, where owners take road bikes onto race tracks where they can exploit the full-potential of their bikes.

‘Superbike’ tested eight different tyre brands at the demanding Albacete circuit in Spain. The magazine mixed subjective feedback with measured lap times, using three expert riders and a Suzuki GSX-R1000 superbike. The Dunlop GP Racer was declared equal first in the test, and also secured the fastest average lap time of the eight contenders. Superbike’s Jon Pearson declared the Dunlop-shod bike to “feel planted at full lean, especially on the faster, longer corners.”

16th April 2007/by Tyrepress Editors

Toyo Names New Project Manager of Events

(Akron/Tire Review) Toyo Tire (USA) Corp. has named Michael Shin project manager of events.

Shin will specialize in the import lifestyle segment by supporting drifting, drag racing and sport-compact-related shows. Shin co-founded JTuned, an online magazine focusing on the Japanese performance automotive aftermarket.

4th April 2007/by Tyrepress Editors

Matador’s Hectorra 2 Rated Well in Independent Test

Matador’s new MP 46 Hectorra 2 high performance tyre has been rated very highly in an independent test conducted by the Czech Republic motoring magazine Auto Motor a Šport. Following a comparative test evaluating each tyre on a number of criteria, the expert evaluators labelled the Hectorra 2 as “recommended.” The comparative test revealed the tyre’s greatest strengths lay in the areas of low rolling resistance and short braking distance on wet and dry surfaces. This Hectorra 2 was also rated one of the best handlers.

4th April 2007/by Tyrepress Editors

Top Marks for Conti Automotive in “Auto Motor und Sport” Brake Test

The top six vehicles in Auto Motor und Sport magazine’s 2006 brake test (published January 1/2007) are equipped with brake components and systems supplied by Continental Automotive Systems. Ten passenger cars and SUVs took part in the tests. Six of them were assessed overall as “good”.

29th March 2007/by Tyrepress Editors

Bridgestone Named as Which? Best Buys

Two of Bridgestone’s tyres have been named “Best Buys” by leading UK consumer magazine, Which? The magazine tested 28 tyres in varying sizes from various manufacturers, with the Bridgestone B250 competing in the 13-inch “Supermini” class, and the Turanza ER300 tested in the 16-inch category. A range of attributes were scrutinised, including dry braking, wet braking, wear and noise. Both the Bridgestone tyres fared well in all these categories, particularly in dry handling where each was given four stars out of a potential five.

“These results are tremendously encouraging for us,” said Andy Lane, marketing manager at Bridgestone UK. “We invest a great deal of time and money in ensuring our products are among the safest, most reliable, and most comfortable on the market, and this test demonstrates that investment is paying off.”

23rd March 2007/by Tyrepress Editors

Brityex Preview

Mark it down on your calendar – the UK’s premier tyre exhibition, Brityrex, runs from 1 – 3 May. As media sponsor of the event, Tyres & Accessories is proud to be able to offer all readers free tickets to this fast-growing exhibition. Simply click here to download the e-ticket, which you can then print out and bring along with you to the show.

In addition, next month’s magazine previews what some of the exhibition’s key exhibitors will be showing and what surprises they have in store for us. Next month’s preview of Brityrex 2007 promises to be a useful guide for planning your visit to May’s big event.

22nd March 2007/by Tyrepress Editors

Brityrex Preview

Mark it down on your calendar – the UK’s premier tyre exhibition, Brityrex, runs from 1 – 3 May. As media sponsor of the event, Tyres & Accessories is proud to be able to offer all readers free tickets to this fast-growing exhibition.

In addition, next month’s magazine previews what some of the exhibition’s key exhibitors will be showing and what surprises they have in store for us. Next month’s preview of Brityrex 2007 promises to be a useful guide for planning your visit to May’s big event.

Simply click here to download the e-ticket, which you can then print out and bring along with you to the show.

16th March 2007/by Tyrepress Editors

Goodyear – a Highly Admired US Company

The Goodyear Tire & Rubber Company has been identified by Fortune magazine as one of America’s most admired companies. Goodyear was the highest-ranked tyre company and ranked No. 2 overall in the motor vehicle parts category of Fortune’s America’s Most Admired Companies, up three places from its 2006 ranking.

8th March 2007/by Tyrepress Editors

Continental Rated Top in Which? Review

The well-known UK consumer magazine Which? has rated Continental’s ContiEcoContact 3 its most recommended tyre in a recently conducted comparative evaluation of supermini and city car tyres.

7th March 2007/by Tyrepress Editors

Bridgestone launches 2007 e-reporter initiative

Bridgestone is providing opportunities for the next generation of budding motorsport journalists to reveal their talents through its 2007 e-reporter initiative. The Europe-wide competition, now in its fourth year, offers up-and-coming writers with the chance to interview GP2 drivers and write in-depth race reports from a European GP2 race weekend.

26th February 2007/by Tyrepress Editors

Another New F1 Tyre Rule Proposed

The FIA is reportedly planning to impose an alternative to the controversial ‘red tyre rule’ during the 2007 Formula One season. Autosport magazine has reported that, in addition to the new regulation requiring drivers to race both the ‘hard’ and ‘soft’ compound tyres Bridgestone supplies for each Grand Prix event, teams could also be asked to publish their initial tyre choice.

31st January 2007/by Tyrepress Editors

Kwik-Fit Wins Businesscar Award for 14th Year

Kwik-Fit Fleet, Britain’s number one fast-fit supplier extended its run of victories in the annual BusinessCar Awards to an unprecedented 14 years – making it the only organisation to have walked off with first prize each year since the event was launched in 1994.

26th January 2007/by Tyrepress Editors

Essex Man Wins Marangoni-Shod MGF

David Johnson of Essex proved to be the lucky winner of the Marangoni Tyre-sponsored MG Enthusiast Magazine prize MGF. The prize was drawn at the recent NEC Classic Motor Show and the resplendent MGF was handed over at the beginning of December, a very special early Christmas present!

The competition, which ran over a six-month duration during the summer of 2006 in MG Enthusiast and at various events including the Classic Motor Show, attracted thousands of entries. The prize MGF had been restored to perfection over a six-month period by a group of specialist companies. Marangoni supplied a set of Ultra High Performance Zeta Linea tyres for the prize vehicle.

The Marangoni involvement, coordinated by Midlands marketing consultancy Torqback Ltd, was the result of a unique partnership with publisher Octane Media Ltd, parent company of MG Enthusiast Magazine, the joint venture being planned by Octane Media Managing Director Geoff Love, Managing Editor David Lillywhite and Derek Carruthers, Marangoni (Car Tyre Division) Global Sales & Marketing Director.

“We have been delighted by the response to our participation at the Classic Motor Show with Octane Media and being able to communicate the Marangoni story to an informed and discerning audience. We were more than happy to supply the Zeta Linea tyres for the MG Enthusiast project MGF, which highlights their suitability for this hugely popular sports car. Our NEC involvement has certainly proved a very successful and rewarding partnership and has provided an ideal platform for building Marangoni brand awareness in the Classic Car market segment,” said Derek Carruthers.

23rd January 2007/by Tyrepress Editors

Apollo Wins Two Awards

Apollo Tyre’s new UHP Aspire has been voted Automotive Product of the Year by NDTV Profit and Car India magazine. The W-speed rated tyre – safe to up to 270km/h – was awarded this distinction by India’s leading business television channel and the popular car magazine at a function in Mumbai attended by leading representatives of India’s automotive industry.

At a separate awards ceremony, this time in New Delhi, Apollo was awarded a commendation for its road safety campaigns. Throughout the past year Apollo has undertaken to increase road safety awareness by highlighting correct tyre maintenance procedure. The commendation was given by the Institute of Road Traffic Education as part of their 2006 awards programme, and Apollo was the only commercial entity, alongside seven individuals and non-profit groups, to be granted such a distinction. Apollo intends to continue its road safety programmes in 2007.

16th January 2007/by Tyrepress Editors