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More Praise for Goodyear’s Eagle F1

Goodyear’s UHP Eagle F1 Asymmetric has bagged another award, this time at the SEMA show in Las Vegas. The widely read US publication Popular Mechanics selected the new for 2007 Goodyear rubber from the 4,000 plus displays and countless new products at the SEMA exhibition and awarded the tyre its Popular Mechanics Editor’s Choice Award for New Products.

“It is an honour to receive this award on behalf of Goodyear and the engineers who invented this tyre for the demanding enthusiasts in this segment,” said Bob Toth, marketing manager for Goodyear Auto Tires. “Goodyear’s Eagle brand of tyres have long been known for ultimate performance, and this recognition again helps to provide further credibility.”

2nd November 2007/by Tyrepress Editors

Federal & Hero Welcome Friends at SEMA

Product News

The SEMA Show is again around the corner, taking place between October 30 and November 2 in the Las Vegas Convention Center. In attendance at SEMA in 2007 is Federal Tyre, who wishes to extend its hospitality to existing and new friends.

Strongly inspired by motorsport themes, this year’s Federal Tyres stand at SEMA will be home to a vast array of the manufacturer’s tyres, including the FZ201, 595RPM and 595RS. Also present will be D1 Grand Prix Drifting founder and Option Magazine Publisher Daijiro Inada, who will sign autographs alongside his Nissan 180SX. And attendees whose blood does not get pumped by drifting can enjoy the many talents of the “Federal promo-girl squad”, who will offer ‘photo opportunities’ and hand out tattoo stickers.

As if all this wasn’t enough, the 112 square metre stand will also accommodate product lines from the fine-tuning Hero range, including a 16-inch fitment of the Atlanta AR01 PCR; Milanza HZ1 ultra-high performance tyre in a 20-inch size and Dynastorm A/T in 245/70R16. More sophisticated Federal products such as the 595EVO, 595RPM and Couragia A/T are expected to cater for the growing US appetite for this type of product, and offer the following benefits:

24th October 2007/by Tyrepress Editors

New Tests Show Need for Greater Minimum Tread Depth

Product News

(Akron/Tire Review) Consumer Reports magazine has added its voice to the growing international call for a 4/32nds (3.175mm) minimum tread depth level. Tire Review magazine in North America, Tyresafe in the UK and some tyremakers in Europe have pushed for the tyre industry and national and local governments to adopt new minimum tread depth standards to improve driver safety and reduce lost traction accidents and accident-related deaths.

In its November issue, Consumer Reports stated that the well-accepted “penny test” consumers have been taught to use to check tread depth is inadequate.

“It has long been the standard that tyres are worn out when their tread depth reaches 1/16-inch (or 2/32-inch as found on standardised tread-depth gauges),” CR wrote. “The easiest way to measure this, if you didn’t have a gauge, was to hold a penny upside down in the tread. If the top of Lincoln’s head was visible, you needed new tyres.

18th October 2007/by Tyrepress Editors

Auto Express Receives Tyre Safety Award

Product News

Weekly motoring magazine Auto Express has received a special award from TyreSafe in recognition of the publication’s consistent commitment to raising awareness of the importance of tyre safety. Receiving the award from TyreSafe chairman Rob Beddis at the Rubber Industry Dinner in Birmingham on October 5, Auto Express news and features editor Mat Watson said he was delighted to receive the award on behalf of the magazine and thanked TyreSafe and the tyre companies for their assistance in providing material enabling them to further promote to their readers information related to the safe use of tyres.

17th October 2007/by Tyrepress Editors

HiQ Marks Tyre Safety Month with Award Winning Tyres

Product News

Fast fit specialist HiQ is marking national Tyre Safety Month by stocking two award winning tyres that have been proven to improve safety in the wet and dramatically cut stopping distances. The Goodyear HydraGrip has been awarded ‘Best Buy’ by Auto Express magazine in the family car tyre market, whilst the new Goodyear Eagle F1 Asymmetric was the overall winner in the Evo magazine ultra-high performance tyre category.

“The Goodyear HydraGrip is an extremely popular tyre and for it to be named as the best tyre in such a competitive category really does show that it is one of the leading brands for drivers of family cars,’ comments Nikki McCluney, HiQ marketing manager. “Whilst for high performance car drivers, the Eagle F1Asymetric has been shown to perform better in terms of handling and stopping than other leading tyres in this category.”

17th October 2007/by Tyrepress Editors

Goodyear Eagle F1 Asymmetric Wins Autocar 2007 Tyre Test

Motorsport

The Goodyear Eagle F1 Asymmetric has been declared ‘Best Tyre’ by Autocar magazine, just a month after the new tyre’s domination of the Evo Magazine tyre test. Autocar tested Goodyear, Michelin, Continental, Pirelli and Bridgestone tyres on both front wheel drive and rear wheel drive cars. The Goodyear was the clear overall winner after winning in both categories.

The renowned UK weekly magazine had chosen the 138bhp Mondeo TDCi and the 268bhp Mercedes C350 to give a comparison between a typical large family car and a powerful rear wheel drive sports saloon respectively.

11th October 2007/by Tyrepress Editors

Falken, Michelin, Pirelli and Nitto Rated Top UHP Performers in US

Product News

The US publication Consumer Reports has rated the Michelin Pilot Sport PS2 and Pirelli P-Zero best overall in tests of 21 different ultra-high performance summer tyres for the November issue, with both models achieving “Excellent” scores. Consumer Reports also tested a group of 15 different all-season, UHP tyres for the same issue. In that group, the magazine rated the Falken Ziex ZE-912 and Nitto Neo Gen ZR best overall-again with “Excellent” scores.

The Michelin Pilot Sport PS2 achieved an overall score of 85 points in Consumer Reports testing, coming in slightly ahead of the Pirelli P-Zero. Both tyres were reported as providing superior dry and wet grip and handling. The Michelin displayed a slight edge for hydroplaning resistance while the Pirelli had an edge in dry and wet handling.

2nd October 2007/by Tyrepress Editors

Volkswagen and Which? Support Tyre Safety Month

Product News

As Tyre Safety Month kicks off this week Volkswagen and Which? magazine have shown their support for TyreSafe’s consumer awareness raising campaign. For its part Which? magazine is supporting tyre safety month by making their Best Buy Tyres Report available free to view for all visitors.

Volkswagen has become the first automaker in the UK to support Tyre Safety Month. As part of the initiative, which aims to highlight the road safety dangers of under-inflated tyres, motorists with vehicles of any marque are able to visit a participating Volkswagen dealer in the company’s 250-strong retail network, and receive a free tyre pressure and safety check and tyre safety leaflet during the four weeks of the campaign.

1st October 2007/by Tyrepress Editors

Bridgestone Presents Interior Motives Award

Product News

For a second successive year, Bridgestone has sponsored the ‘Best Safety Innovation’ category in an annual competition organised by Interior Motives magazine for automotive design students from around the world. Short-listed entries were unveiled at the Interior Motives Design Awards 2007 ceremony in Frankfurt’s Cocoon Club on 12 September, held in conjunction with the IAA 2007 international motor show.

The event began with an exhibition, where an audience of design industry VIPs and the press were able to view student designs and prototypes for the first time and meet the finalists themselves. The winners, selected by an international panel of industrial design judges, were then announced under ten design categories.

27th September 2007/by Tyrepress Editors

Bridgestone Praised in Independent Tests

Product News

Bridgestone’s Potenza RE050A, which Bridgestone reports is from the same high-performance range as official F1 tyres, was a top performer in Evo magazine’s 2007 tyre test, while the Turanza ER300 was also praised in the annual Auto Express tyre test.

The RE050A performed well across all nine disciplines in the Evo test, and was particularly strong in wet braking, and curved and straight-line aquaplaning. Evo personnel used quantitative and qualitative data to analyse the performance of nine different tyres from leading manufacturers. The RE050A finished with an impressive 92.7 per cent overall score, less than four per cent behind the overall winner.

The magazine described the RE050A as “on the pace in both the wet and dry tests,” with driver Jethro Bovingdon particularly impressed with its “very predictable” performance on the dry handling track.

21st September 2007/by Tyrepress Editors

Auto Express Awards Goodyear HydraGrip ‘Best Buy’ in Tyre Test

Premium, Product News

The Goodyear HydraGrip has been awarded ‘Best Buy’ in the family car tyre market after winning the UK’s biggest independent comparison test of tyre performance and safety.

Auto Express, Britain’s biggest selling motoring weekly magazine, today revealed the results of its comprehensive test of 16 tyre brands. The test compared stopping distances, handling, grip, fuel consumption, in car-noise levels and prices to determine the champion in the highly competitive family car tyre market. The test featured one of the biggest selling tyre sizes (215/55VR16) fitted to a Volkswagen Passat.

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19th September 2007/by Tyrepress Editors

Goodyear Wins Evo Tyre Test

Product News

The new Goodyear Eagle F1 Asymmetric has taken its first major independent tyre test victory, with ‘Evo’ magazine declaring the latest Goodyear ultra-high performance tyre as the winner in a comparison of nine brands. The test was particularly significant because the Goodyear Eagle F1 Asymmetric topped the handling tests in both wet and dry conditions.

The test took place at the Bridgestone Research and Development centre, and measured handling, aquaplaning resistance and braking using a Volkswagen Golf GTi. The Goodyear set the fastest lap times in wet and dry conditions, generated the most cornering force and had the shortest stopping distance in the wet. The test drivers raved about the Goodyear performance: “The steering feels clean, direct and positive. It is a decisive win for the new Goodyear” stated Jethro Bovingdon from Evo.

17th September 2007/by Tyrepress Editors

Mad Max to Support Malaysian Tyre Recycling IPO

Product News

He starred in the blockbuster Mad Max and Lethal Weapon series, went on to produce epics such Braveheart and The Passion of the Christ, but now Mel Gibson is putting his name to a Malaysian tyre recycling companies listing on the London stock exchange. News reports emanating from Singapore explain that Gibson has a minority shareholding in Green Rubber Global, a company that focuses in devulcanisation technology.

Bankers are valuing the company at between £150 million and £170 million, according to sources. Petra Group is owned by Vinod, who also owns 84 per cent of Green Rubber via Petra Trust. The remaining 16 per cent is held by the various celebrities named above. Part of the listing exercise is expected to include a share sale of up to 20 per cent.

11th September 2007/by Tyrepress Editors

Redline Completes Progetto Marangoni

Product News

After six months of hard work, this summer saw Redline complete is Progetto Marangoni project car. The magazine t translated readers’ ideas into “the coolest, meanest and quickest Toyota Yaris ever.” Back in Japan its designers could never have envisaged the transformation from a daily commuter car to a fire-breather.

Progetto Marangoni represents a unique first for the Italian tyre manufacturer and top tuning magazine Redline. Said Derek Carruthers, Marangoni (Car Tyre Division) Sales & Marketing Director: “We decided to adopt a totally new route to reach the young tuning market, which is such a feature of today’s motoring scene. Linking with Redline magazine whose target market this is, has proved to be a success that has surprised both Redline and ourselves. Such a unique media/tyre company partnership has caught everyone’s imagination. For Marangoni it is proving a fantastic opportunity to communicate our message to what is a new, demanding and highly influential market, while for Redline it dramatically shifts their highly regarded project car programme to a new and elevated platform.

4th September 2007/by Tyrepress Editors

TyreSafe Declares October ‘Tyre Safety Month’

Product News

UK tyre safety organisation TyreSafe is co-ordinating a national tyre safety month in October to raise awareness of the crucial role that tyres play in road safety and avoiding crashes, particularly in the wet. The campaign will strongly focus on tyre pressure and how correctly inflated tyres can reduce both fuel consumption and CO2 emissions.

Tyre Safety Month, which TyreSafe claims is the first campaign of its kind arranged by the country’s tyre industry, already has the backing of major tyre companies and retailer groups in the UK together with numerous government and non-governmental organisations. The campaign will be led by motoring journalist and Channel 5 Fifth Gear television presenter Vicki Butler-Henderson.

24th August 2007/by Tyrepress Editors

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