Continental is increasing its position in the Australian commercial vehicle tyre market. Following Continental AG’s acquisition of Siemens VDO the companies’ Australian wings will now amalgamate into a new office complex in Melbourne’s northern suburb of Bundoora, Supply Chain Review reports. According to the magazine, Continental Tyres has significantly increased its commitment to the Australian market with the appointment of key marketing, sales and technical positions, all based locally.

“By the establishment of local offices and appointment of an Australian team Continental has shown its high level of commitment to the Australian market,” General Manager Sales and Marketing, Peter Miglic is quoted as saying. “One thing that keeps Continental at the forefront of the global tyre industry is our significant commitment to research and development. Last year we spent the equivalent of $72 million on developing and making better tyres, this equates to around 3% of our total sales. Conti is at the fore front of global tyre development.”