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Back for More – Michelin Sponsoring MPG Marathon in 2010

Michelin has signed its name on the dotted line to continue sponsorship of the MPG Marathon, an annual event organised by Fleet World Magazine. Now in its eighth year, in 2010 the MPG Marathon takes place at Ettington Chase, near Stratford-upon-Avon, on September 15 and 16. Participants will once again have the opportunity to show that skilful driving can mileage per gallon – or kilometers per litre, if that’s more your cup of tea – way beyond manufacturers’ own estimates.

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  1. Schrader Rejects Magazine’s TPMS Criticism
  2. Michelin Launches Ag Tyre Spec Service at Lamma
  3. Continental “honoured” by Which? winter “best buy” ranking
  4. Michelin launches X Line truck range and demonstrates worn performance
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Dunlop and Evo Return with “Motorsport X-Factor”

Dunlop’s activities in the MSA British Touring Car Championship are not limited to being the title sponsor and tyre-supplier. The company is engaged in the hunt to find the Championship’s future stars with its Race Academy – dubbed by the manufacturer “the X-Factor of Motorsport”. The Academy will run a series of track-based events in which drivers new to racing will be able to show what they can do on the track. Playing Simon Cowell and his minions will be Evo Magazine, a BTCC driver and a Dunlop representative.

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  1. Dunlop BTCC Hosts Motorsport Masterclass for Technicians
  2. Former Race Academy Winner Coaches Latest Intake
  3. Dunlop Announces 2009 Motorsport Calendar
  4. Dunlop Reports “Outstanding Response” to Autosport Activities
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Tyres & Accessories March 2010

The March 2010 edition of Tyres & Accessories magazine is now available online and is viewable as a virtual flash “e-magazine” to all subscribers. This latest issue particularly focuses on the private brand business, 4×4 tyres and brake components. Click more to have a look.

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Test Praise for Hankook Radial RA14 Wet Performance

Hankook is the recipient of more tyre test kudos, this time from Europe’s largest specialist recreational vehicle magazine, Germany’s Promobil. The publication has released the results of its annual tyre test (Issue 4/2010), and has awarded first place to Hankook Radial RA14. The Promobil evaluation examined ten brand-name tyres currently available in the popular 235/65 R16C size, which is suitable for vehicles including the VW Crafter and Mercedes-Benz Sprinter (the second of these was used as the test vehicle during the comparative evaluation).

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Related news:

  1. Hankook Points to Tyre Tests to Confirm Rolling Resistance Qualities
  2. Hankook All-Season Test Success
  3. Hankook Extends Audi OE into Europe
  4. Thumbs Up for Hankook Ventus S1 evo in European Tyre Tests
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Thumbs Up for Hankook Ventus S1 evo in European Tyre Tests

Our neighbours on the Continent are prone to heed the advice of consumer tests than the average shopper in the UK, and tyre tests there are eagerly awaited and the recommendations often acted upon. Therefore a good result is essential for any manufacturer wishing for strong sales in Europe. Hankook reports that its Ventus S1 evo has performed well in the current summer tyre test published by the German automotive magazine Gute Fahrt (issue 03/2010). The VW and Audi focused magazine rated the Ventus S1 evo as one of only two tyres to be “Very Good”.

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Related news:

  1. Hankook All-Season Test Success
  2. Kumho Gets Top Reviews From German Mags
  3. Bridgestone Rated Favourably in German Summer Tyre Tests
  4. New OE Deal Cements Hankook’s High Performance Credentials
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Nationwide Autocentre Crowned 2010 Customer King

Nationwide Autocentre has been crowned ‘Customer King’ following a search by Cisco and Real Business magazine to find best customer focused firms of 2010. The Customer Kings competition aims to find the UK’s best businesses for customer engagement. Nationwide Autocentre was named as the best ‘big’ business in the competition’s newly introduced commercial category.

The commercial category was introduced to see if smaller businesses can learn anything from ‘the big boys’ and judges declared it to have provided very valuable benchmark, and that Nationwide Autocentre had “…taught us how to give customer care an MOT.”

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  1. Bosch promotes Car Service network in national press
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Retreading Special March 2010

Magazine and online subcribers can now view the March 2010 issue of Tyres & Accessories/Neue Reifenzeitung's Retreading Special supplement. The latest edition of the increasingly popular retreading publication features exclusive articles on Maragoni's rise to prominence as a retreading global player; Michelin on converting customers to a four-life strategy; Vipal's ecological sensitivities; what the future holds for truck tyre retreading; Goodway's Chinese plant expantion; Malatesta's belief in retreads and Obo Banden's establishment in a new market niche. Click more to read the complete 32-page product.

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Apollo Tyres Co-Hosts First Indian CV Awards

In association with ‘CV’, a commercial vehicle themed magazine for the Indian market, Apollo Tyres has held the first dedicated awards for the commercial vehicle segment in India – the Apollo-CV Awards 2010. The awards ceremony took place on March 8, and a total of 23 awards were conferred upon vehicle and ancillary component manufacturers. The evening saw Tata Motors walk away with the two most significant awards – CV Maker of the Year and CV of the Year, honours bestowed upon the vehicle manufacturer for its Tata Prime 4028 S. The title of CV Man of the Year was conferred on Dr Abhay Firodia, chairman and managing director of Force Motors Limited.

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Related news:

  1. Apollo Tyres Bestows Manufacturer Awards
  2. First OE Tyres Shipped From Apollo’s Newest Plant
  3. Apollo Recipient of India Manufacturing Excellence Awards
  4. Apollo’s Chennai plant wins quality systems award
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Pirelli Cinturato Tops Club, Magazine Tests

Pirelli’s Cinturato passenger tyre line dominated annual tests run by German auto club ADAC, Switzerland’s Touring Club (TCS) and the Austrian automobile club (OEAMTC), reports Tire Review. The Cinturato P7 and P6 were named best summer tyres in their categories for their “balance of ecological aspects with performance.”

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Related news:

  1. Pirelli Emphasises Truck Tyre Commitment
  2. Kumho’s new Le Sport “designed for Europe’s top marques”
  3. Bridgestone launches Potenza S001 run-flat
  4. Pirelli responding to Crossover growth
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Conti Reports Strong Results in European Tyre Tests

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The stereotype of the über-efficient Teuton may still be a cause for mirth here in ‘Blighty’, but our European neighbour’s reputation for thoroughness is not wholly undeserved – so when leading motoring magazines in all three German speaking European lands recommend a particular tyre, it’s probably in our best interest to take note.

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Related news:

  1. Bridgestone Summer Tyres Top German Tyre Tests
  2. Record Breaking Rubber
  3. Pirelli P6 & Cinturato P4 Fare Well in UK, European Tests
  4. Conti PremiumContact 2 Tops Which? Rankings
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KL51 On-Road is Recent Addition to Kumho 4×4 Range

The most recent addition to Kumho’s Road Venture APT KL51 is available in sizes up to 18 inches in diameter. According to company representatives, this street terrain tyre delivers “tremendous all-season traction, low noise and extended mileage performance.” In addition to the KL51, Kumho reports that it offers a comprehensive 4×4 tyre range that covers all popular SUVs such as the Mercedes ML, Porsche Cayenne, VW Touareg and BMW X5, as well as the more serious off-road vehicles, and even specialist fitments of up to 32 inches in diameter not produced by other manufacturer.

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  1. Kumho adds KL21 to its 4×4 range
  2. Kumho extends 4×4 fitments
  3. Nokian Z SUV Gets High German Mag Marks
  4. Six 4×4 tyres put to the test
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Goodyear Pension Plans Underfunded, Magazine Says

Pensions & Investments magazine reports that Goodyear’s pension plan is badly underfunded, and that the tyremaker will contribute between $275 million and $325 million to its global pension plans in 2010. Goodyear had contributed $430 million to its plans in 2009, the magazine reported.

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  1. Forbes Ranks Goodyear 40th “Most Reputable” US Company
  2. Goodyear India Rises to Limit in Mumbai Trading
  3. Goodyear to report on first quarter on 29 April
  4. Palmore elected to Goodyear Board
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Pirelli Sottozero Helps Magazine Illustrate Winter Tyre Advantages

Pirelli’s Sottozero winter tyre has been used to show the advantages of fitting seasonal rubber in cold conditions in tests conducted by EVO magazine. The high performance cold weather tyre made an excellent case for fitting winter tyres when the temperature drops below 7 degrees Celsius; EVO journalist Ollie Marriage's test which was conducted using two Jaguar XFRs, one with non-specialist tyres (Dunlop’s SP Sport Maxx, original equipment on the XFR, was used), the other with Sottozeros. The West Circuit at Bedford Autodrome was used as a testing track, with conditions including snow, slush and wet. The results published by EVO show that Pirelli’s Sottozero surpassed the standard summer rubber tyre in all comparisons of lap time, accelerative traction and 60-0mph braking.

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Related news:

  1. Austrian Experts Test Off Road Tyres’ Winter Suitability
  2. Latest Generation Michelin Alpin a Wet Winter Specialist
  3. Apollo gains winter kudos from German TV
  4. Pirelli doubling ‘speed of evolution’
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Conti Voted ‘Best Brand’ in German Magazine Poll

For the third year in a row Continental has been voted the best tyre brand in a reader poll held by German based car enthusiast magazine Auto Zeitung. Last autumn more than 20,000 of the magazine’s readers voted upon a number of categories, including tyres, with the results published in the latest (4/2010) issue of the magazine.

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  1. Michelin Fairs Well in Consumer Reports Tests
  2. Winter Tyre “Market Leader” Conti to Attempt UHP Summer Segment Expansion
  3. Conti Reports Top Billing in Autocar Rear Drive Test
  4. Kumho’s new Le Sport “designed for Europe’s top marques”
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Michelin to Promote Premium Tyre Sales with FLAG Brand Scheme

Michelin is to promote the benefits of premium tyres with a premium brand training and incentivisation programme for dealers. The programme’s name is an acronym that stands the marketing strategy’s key areas of focus – Fuel, Longevity And Grip. The idea is that in exchange for meeting sales and training objectives tyre dealers will be able to accumulate flags, which by the end of the four-month programme could put them in line for “significant prizes.”

Speaking to Tyres & Accessories in an interview that will be published in the March issue of the magazine, new UK and Ireland car, van and 4×4 marketing manager Jianni Geras explained that the finer details of what kind of prizes the winners can expect are due to be confirmed in the next few days.

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  1. Michelin Offers Fuel Vouchers with Tyre Purchases
  2. Schrader Takes to Streets to Promote Sensor, Tool Line
  3. HiQ survey reveals female mistrust for fast-fitters, talks strategy for change
  4. Michelin shows low pressure can save farmers 20% on fuel
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